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Pendo.io

Pendo.io

Overview

What is Pendo.io?

Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.

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Recent Reviews

TrustRadius Insights

Easy to use interface: Users have consistently praised Pendo.io for its easy-to-use and intuitive interface, with many reviewers stating …
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How I Pendo

9 out of 10
November 30, 2022
Pendo helps my team make data informed decisions about how to drive our product roadmap. It also helps us monitor how users are getting …
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Pendo

9 out of 10
July 19, 2022
Incentivized
We have upwards of nine enterprises' SaaS products. We use Pendo to track and understand user engagement and activity. We also use the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Free

Free

Cloud

Team

Contact sales team

Cloud

Pro

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Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Pendo Onboarding demo

YouTube
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Product Details

What is Pendo.io?

Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, users can set up in-app messages, guides and walkthroughs without any coding to help users get the most value from products. By identifying the specific features and workflows that cause users pleasure and pain, the Pendo platform can be used to guide users through the rough spots and drive them to adopt the features that create raving fans.

Pendo.io Features

  • Supported: Insights
  • Supported: Guidance
  • Supported: Sentiment

Pendo.io Competitors

Pendo.io Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.

WalkMe, Mixpanel, and Heap are common alternatives for Pendo.io.

Reviewers rate Usability highest, with a score of 10.

The most common users of Pendo.io are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(186)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Easy to use interface: Users have consistently praised Pendo.io for its easy-to-use and intuitive interface, with many reviewers stating that it allows them to navigate the platform efficiently and complete tasks quickly.

Great customer support: Numerous users have commended Pendo.io's customer support team, describing them as phenomenal, responsive, helpful, and understanding. The positive experiences shared by these users highlight the high quality of support provided by the team.

Valuable analytics capabilities: Many reviewers appreciate the analytics features offered by Pendo.io, noting their simplicity and ease of understanding compared to other tools like Google Analytics. These capabilities allow users to track usage by account and individual user, helping them gain valuable insights into customer behavior.

Confusing User Interface: Many users have expressed frustration with the software's confusing user interface, finding it challenging to navigate and perform tasks efficiently. The lack of intuitive design elements has resulted in a steep learning curve for new users.

Difficulty in Dashboard Management: There is a notable number of complaints regarding the difficulty of arranging dashboards and managing segments within the software. Users have mentioned that the process can be cumbersome and time-consuming, impacting their ability to organize and analyze data effectively.

Lack of Customization Options: Users feel restricted by the limited customization options available in the software. They desire more control over the interface, including the ability to personalize layouts, colors, and other visual elements according to their preferences. The absence of robust customization features has hindered users' ability to tailor the software to meet their specific needs and branding requirements.

Attribute Ratings

Reviews

(1-4 of 4)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We mainly use Pendo.io when releasing new features to our customers - Pendo enables us to provide guidance, onboarding walkthroughs and feedback captures. Additionally, we use it to enhance our UX by adding guidance anchors via tooltips throughout the UI.
  • Onboarding walkthroughs
  • Customer feedback forms
  • Information tooltips
  • Reporting - there is a lack of customization and granularity that addresses all use cases
  • Metrics - it is lacking here if wanting to use as an analytics tool
If you need a low/no-code solution for deploying surveys and customer feedback forms then Pendo.io is a fantastic option. It has a very user-friendly and intuitive UI that makes creating, customising and releasing these features. This is perfect if this domain is controlled by non-engineering teams, such as Product, Design or Marketing. Pendo's value add doesn't stop there - it makes consuming this data very simple with very clear and clean dashboards and reports. Filtering and pulling insights on this data is surprisingly easy and intuitive. Perhaps the best aspect of Pendo.io is it's setup - creating events and features, and assigning those to pages, behaviors and groups is a breeze... no technical expertise needed at all.
  • Simply and easy setup and configuration
  • No-code feature deployment
  • Easily consumable reporting from feedback forms
  • Complete transparency into customer advocaocy
  • Single source of truth for customer engagement
It is night and day how simple Pendo.io is to setup and configure. You don't need to be a data scientist or engineer - the UI makes it incredibly easy. The competitors have a high barrier to entry to get started with simple tracking and reporting, which has been a massive problem for team-wide adoption.
15
Product and Product Design
1
IT specialist
  • Customer feedback
  • Onboarding guidance
  • Usage metrics
  • Identify potential churn
  • Identify drop off points in conversion funnels
Our team enjoys using the tool and it meets our current needs based on the size and scope of our team and projects.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to lead our new users through our dashboard and provide insights, recommendations, and the like. On the analysis side, we use the data from Pendo.io to better understand how our customers are using our product and where they spend the bulk of the time, and using that information we strive to improve our product. It also provides us better indicators of who are the regular users, and who are just overseers that access it for top-level data.
  • Instructions
  • Leading the customer
  • Usage analytics
  • Guides and next steps
  • Recommendations based on data
  • Best practices
When you have a SaaS product or any web-based application/product that needs some kind of walkthrough or guide, Pendo.io is a fantastic tool because it provides you with a way to lead the customer through your product. For complex or even rather simple sites, Pendo.io makes for a great addition because you decide how much control/expertise you want the customer to have.
  • Saving company time by automatically training customers to use the product
  • Cuts down on the amount of support tickets
  • Enable the customer to start utilizing the product sooner
  • Reduction in time spent on delivery calls by 30%
  • Increase of time spent on site by users increased by a couple minutes
  • During the few months of setup it did tie up a lot of time of key employees
WalkMe is an industry leader, but they charge an arm and a leg. Working with them you get a lot of support and CSM time, but is it really worth that price tag? Pendo.io was an easy choice for that simple reason.
8
Customer Services
3
Technical teams and product experts
  • Understanding customer's usage of product
  • Providing customers walkthrough to increase likelihood of stickyness/success
  • Understanding customer use leads to new feature opportunity
  • See the amount of time/clicks on a certain page that would lead to new business
  • Measure likelihood to buy a newly released product in trial
  • Provides commercial CSM team with an understanding of whether a customer uses/likes a certain feature set/product
  • Add to public website to assist with sales lead
  • Useful when/if we create a mobile product
From my perspective, Pendo.io is a great product and answers our needs. However, nothing is perfect, but we have no complaints from Pendo.io, so I imagine it will be renewed - it's just not my decision.
Jennifer Gray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Pendo.io is used by our organization to collect and track usage information for our products. Customer engagement uses this information to help guide new and existing users, as well as to reach out to customers that appear to be under-utilizing the product. Our Helpdesk uses Pendo.io data to help answer customer questions. Our Product team uses Pendo.io data to guide design and development decisions. We can easily see what areas of the product are heavily used, and those areas that are under-utilized. We can survey our users in-app about their behavior.

We also use Pendo's in-app guides and messaging to communicate with our users. In-app guides and tutorials help users without forcing them to go search for a resource on another page. The built-in NPS polling has been invaluable for us as well.
  • Pendo.io is very user-friendly, designed for users (like me) without a technology background, to easily set up and navigate the tool.
  • In-app guides and walk thru's are very easy to set up and customize.
  • Customized Dashboards are excellent for our different teams, they can focus on exactly what they need, and adjust their dashboard widgets easily as needed.
  • NPS tool basically runs itself.
  • Pendo.io staff is always helpful and available to answer questions. They are always willing listeners when we have suggestions or a unique problem to solve.
  • Pendo.io Slack channel is very helpful! lots of sharing of best practices between all kinds of Pendo.io users.
  • New guide design tool isn't yet as robust as the classic designer.
  • Pendo.io does not track text/content entered into cells by users, this could be helpful for us.
Pendo.io is well suited for companies that want detailed usage information. Page and feature tagging is simple, yet offers incredible information on behaviors (funnels, paths, etc). The Product team finds this detail invaluable in supporting data-driven decisions for design and development.
Pendo.io is well suited for companies that need usage information to guide implementation and customer communication. Customized dashboards allow different teams to view at-a-glance information that is important to their work. The in-app guides make it simple and easy for users to access resources without having to navigate away from their work.

Pendo.io may not be well suited for companies that need to track text/content entered into text boxes within their application, although we have not found that to be a problem.
  • We have been able to proactively reach out to customers under-utilizing our software before they become a retention risk. Pendo.io gives us the ability to re-engage with these customers before they begin shopping for competitors. In the past year, I would estimate we have re-engaged with 5-7 accounts, saving the company significant resources.
  • We have used user information to help drive our design and development process. Learning which areas of our software the customers are underutilizing or using in a way other than designed, helps us put together focus groups to connect with these customers. We gather this information and use to inform enhancements.
We used a rubric to compare Pendo.io to the other tools listed. We scored/compared on the following items that were/are important to our company:

  • Ease of Use
  • Level of developer work necessary
  • Support included
  • Onboarding included
  • Tracking all data points
  • Necessary to tag all data points in order to have tracking
  • Saving and exporting reports
  • Segments (groups of accounts/users)
  • Funnels and Paths
  • Retention report
  • In-app guides
  • Survey tool
Pendo.io scored much higher than the other tools in all of these areas. The two tracking/tagging of data points was very important, and Pendo.io was the only tool that tracks all data points (every time a user clicks something) without us having to tag that element first. Aside from WalkMe, the other two tools did not offer in-app guides or survey tools).
One of the most significant reasons we chose Pendo.io was the fact that the Pendo.io product owner at our company is not a developer. Pendo.io is easy to set up and maintain for anyone, even without developer assistance.
7
  1. Product
  2. Support
  3. Customer Engagement
  4. Sales
1
Pendo product owner has no formal technical training. Very easy to learn and maintain. We do have a UI developer that helps with the formatting of in-app guides occasionally.
  • Usage data for Customer Engagement (under-utilization, retention).
  • Usage behaviors, paths and funnels are used to inform Product design and development decisions.
  • Support/Helpdesk uses Pendo data to help support customers.
  • We have begun to transition all of our Help resources into Pendo in-app guides and tooltips, therefore reducing the need for another tool to host these resources.
  • The Pendo snippet in our Zendesk support application has reduced the need for Helpdesk staff to spend time looking for usernames and other information
  • We intend on expanding the use of Pendo to support our customer onboarding process
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pendo is used to understand user behaviors, flows through the application, and other attributes like browser and retention. It offers a highly visible way to understand if users are navigating the app as expected, and reaching the right pages and events in the process. Highly-visible account and page segmentation make it easy to really identify gaps and trends.
  • Account and page segmentation with color and tag grouping.
  • User behavior and attribute tracking.
  • NPS, user flow maps, and grouped page reports.
  • Easier site integration and setup.
  • Mobile experience.
  • Deeper support for single page apps.
Pendo is best for situations where you are trying to understand basic user progress through an app, see where pages shine or offer a block, or identify feature uptake. It seems to do particularly well with new or established startups with complex workflows or multiple personas. NPS and behavior tracking are a breeze.
  • Visibility into feature and page adoption.
  • See user dropoff and roadblocks.
  • Use metrics for account-based marketing.
Pendo is more visual and offers better native user tracking, without the need to be a data scientist or master the tool. It plugs into your existing software and lets you overlay surveys, NPS, click, page, or even flow tracking with any developer interaction. Like others, Pendo can be deployed with Segment to reduce installation complexity.
50
Product, executive, Customer Success
1
General product roles, development
  • Understand feature uptake
  • Find user behavior funnels
  • Document gaps and dead ends
  • Associate page behaviors with accounts to drive upsells/renewals
  • See specific page groups at a glance
  • Identify key browsers and user behaviors at scale
  • Deeper account based marketing
  • Better understand long-term feature adoption goals
  • Address and harden gaps or weak areas
Key business-facing software with room to grow, but waiting on mobile support
No
  • Price
  • Product Features
  • Product Usability
  • Prior Experience with the Product
  • Existing Relationship with the Vendor
  • Positive Sales Experience with the Vendor
  • Third-party Reviews
A highly-visual analytics tool (versus one more rooted in raw data)
We would implement more criteria around visual support and installation steps. Our criteria would need to include more support for how the product is actually installed and used, its applicability to single page applications, and its support for native workflows. While many of these were supported out of the box, it was important to know during the sales process.
  • Implemented in-house
No
Change management was minimal
This kind of tool can offer a painless, impactful way to channel information across an organization.
  • Mobile support
  • Installation through Segment
  • Tracking unique pages in a complex app
Use Segment to install and cut developers out of the work cycle!
No
We do not have utilization constant or high enough to suggest this kind of investment.
Support is fast, knowledgeable, and goes out of their way to find solutions. Our particular question had to do with Segment integration, and was resolved immediately.
No
Pendo's mobile support is emerging, and sales/support have kept us abreast of support every step of the way. The ongoing dialog has helped us plan our investment and next steps every time.
  • Tracking user progress through defined pages
  • Tracking URL visits/pages
  • User device and browser traits
  • Mobile
  • Comprehensive flow diagrams
  • Anything with complex workflows
No
Pendo is easy to use, but you still need to know what you're tracking. Until then, it will show a lot of information that you may not know how to leverage.
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