Pendula

Pendula Reviews

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Michael McKerlie | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Pendula as our primary mobile-based communications tool. We are mostly a direct sales organization so SMS that make offers to our customer base is important. We used Pendula to reach large segments en masse and then the auto-responses and automation to further engage the potential customer and create Salesforce side data and opportunities. Pendula, with its deep integration with Salesforce, enables excellent access to segments and pairs that with designing mobile-led journeys that hand over to telesales teams. We have introduced integrations on our transactions and through web interactions, such as advertising campaigns. Pendula is across our entire marketing and customer care.
  • EOFY campaigns that drove limited time, limited release offers. We could segment our targets and engage those most likely to respond well.
  • Limited release wine offers, again targeting the right buyers, and then designing a series of interactions with them. This enabled sales reps to speak to those most warm.
  • Customer re-engagement. We have very many historical customers. We were able to reach 30,000 or so people and then lead them through several steps towards re-engagement.
  • Targeting smaller customer segments was made easy due to the deep integration with Salesforce. We could create campaigns to account owners of contacts that met criteria--which provided a deeply personal experience.
  • Navigating a variety of journeys can get tricky. They have been steadily improving the interface here.
  • Managing launch times and turning campaigns on and off can be cumbersome.
  • Naming, tagging, and cross-journey reporting would be great.
We used Pendula as part of our re-engagement program. This was valuable, as we were able to connect with 40,000 or more names. Knowing that either a significant telesales team effort--too expensive and not enough people--would be implausible. We designed an interactive SMS journey that allowed us to begin the process of taking the 40.000 and discovering those who were willing to shop with us again automatically. We also found that promotions and blasts worked really well, were very easy to set up and run, and then the automation on the back to create the Salesforce opportunity. We have also engaged with custom objects and were able to trigger events on internal activities and sales status, such as shipping notifications.
  • Online training

Pendula Scorecard Summary

What is Pendula?

Pendula drives the shift from broadcast to conversation by enabling two-way messaging and workflow at scale, allowing users to create, manage, and optimise digital customer experiences across every channel.

With no coding knowledge required and built on Zuora & Salesforce, Pendula supports automated two-way communication across SMS, email, social messaging and fax. It also enables outbound posts. Customers can see and take action on messages, whenever and wherever they are.

Beyond automating communication with Pendula, users can configure simple database actions and processes based on customer interactions and replies. Administrators can configure any kind of communication flow with the builder interface.

Criteria segmentation and event-based flows allow granular control over who gets what, and when. Drill down within a flow for targeted communications, and create journeys based on customer splits and segments.

Leverage existing investment in a customer relationship management or billing system with Pendula, which sits inside the platform. See every conversation you’ve ever had, with every customer, directly linked to data in Salesforce and Zuora.

Pendula Features

Additional Features

  • Supported: Integration with Zuora

Pendula Screenshots

Trigger Actions in Zuora & Salesforce based on customer responseCreate stronger experiences with customers through Subscriber Engagement

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Pendula Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo