Pendula

Pendula drives the shift from broadcast to conversation by enabling two-way messaging and workflow at scale, allowing users to create, manage, and optimise digital customer experiences across every channel.

With no coding knowledge required and built on Zuora & Salesforce, Pendula supports automated two-way communication across SMS, email, social messaging and fax. It also enables outbound posts. Customers can see and take action on messages, whenever and wherever they are.

Beyond automating communication with Pendula, users can configure simple database actions and processes based on customer interactions and replies. Administrators can configure any kind of communication flow with the builder interface.

Criteria segmentation and event-based flows allow granular control over who gets what, and when. Drill down within a flow for targeted communications, and create journeys based on customer splits and segments.