Name: People Pattern
Rating: 10 (1 reviews)
Author: People Pattern

Help Desk

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Customer Support

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Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Contract Management

Enterprise Legal Management

Policy Management

Project Portfolio Management

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Converged Network Adapters (CNAs)

Data Catalog

Data Center Networking

Data Integration

Database Load Balancing

Density-Optimized Servers

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed DNS

Managed File Transfer (MFT)

Managed Hosting

Mobile Application Performance Monitoring  (APM)

Mobile Device Management (MDM)

Network Diagnostics

Network Performance Monitoring

NoSQL Databases

Observability

Server Management

Time Series Databases

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Contest Management

Customer Journey Analytics

Digital Asset Management

Email Marketing

Marketing Analytics

Marketing Automation

Mobile Advertising

Mobile Analytics

Press Release Management

Product Information Management (PIM)

Social Media Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Call Recording

Customer Communication Management

Customer Relationship Management (CRM)

Presales

Sales

Civil Engineering

Construction Workforce Management

Dental

Loan Servicing

Patient Engagement

Revenue Cycle Management (RCM)

Vertical-Specific

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People Pattern is a tool that utilizes social data to provide audience intelligence for data-driven marketing and audience enrichment. According to the vendor, it is designed for marketing professionals, market researchers, content strategists, digital marketing directors, and advertising agencies. People Pattern offers a range of features to support marketing efforts, including:

## Key Features

**Cross-Network Analysis**: According to the vendor, this feature allows users to combine audiences from multiple social platforms into a single portrait, enabling comprehensive audience enrichment. Users can leverage over 100 filters to segment and narrow down the audience to the most actionable segment. Dynamic data visualizations are available to quickly understand the audience and compare them to a benchmark.

**People Pattern Portrait Database (PDb)**: According to the vendor, this feature provides access to a large and accurate people-based dataset of stated and predicted demographic, psychographic, and behavioral attributes. Users can leverage the PDb to gain a deeper understanding of the target audience and develop look-alike audiences.

**Audience Panels**: The vendor claims that this feature utilizes machine learning techniques and topic modeling algorithms to develop clusters of people within specific niches. Users can gain insights on audiences and industry experts without the need to curate them first. This feature helps identify topic-specific influencers, analyze industry trends, and poll existing panels for opinions on topics and brands.

**Audience Enrichment and Intelligence**: According to the vendor, this feature involves the People Pattern services team acting as an extension of the user's team to provide targeted marketing strategies. Users can perform in-depth audience enrichment based on audience intelligence. The vendor claims that this feature helps validate existing audience segments, identify ideal customer personas, and discover new segments to target.

**Snapshot Reports**: The vendor states that users can access ready-made, easy-to-digest presentations about the audience and the people who influence them. Snapshot reports provide aggregate audience statistics, including demographics, psychographics, and post-level insights. Users can analyze the follower base of influencers to determine if their audience is a good fit for the brand or message. This feature also helps identify individuals, organizations, and media outlets with the most influence over the audience segment.

**Embedded Audience Intelligence (API)**: According to the vendor, this feature allows users to leverage the People Pattern Audience Intelligence API for search and lookup access to the Portrait Db. Users can access the vendor's proprietary enrichment services and perform automated audience enrichment. The vendor claims that users can also integrate snapshot reporting directly into their daily workflows and applications.

People Pattern is a Software as a Service platform that supplies Audience Insights to brands, from the company of the same name in Austin. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern aims to turn vast, messy public expression into actionable persona sets, to help brands gain an edge in the race to win, retain and serve customers.

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Overview

What is People Pattern?