People Pattern

People Pattern is a tool that utilizes social data to provide audience intelligence for data-driven marketing and audience enrichment. According to the vendor, it is designed for marketing professionals, market researchers, content strategists, digital marketing directors, and advertising agencies. People Pattern offers a range of features to support marketing efforts, including:

Key Features

Cross-Network Analysis: According to the vendor, this feature allows users to combine audiences from multiple social platforms into a single portrait, enabling comprehensive audience enrichment. Users can leverage over 100 filters to segment and narrow down the audience to the most actionable segment. Dynamic data visualizations are available to quickly understand the audience and compare them to a benchmark.

People Pattern Portrait Database (PDb): According to the vendor, this feature provides access to a large and accurate people-based dataset of stated and predicted demographic, psychographic, and behavioral attributes. Users can leverage the PDb to gain a deeper understanding of the target audience and develop look-alike audiences.

Audience Panels: The vendor claims that this feature utilizes machine learning techniques and topic modeling algorithms to develop clusters of people within specific niches. Users can gain insights on audiences and industry experts without the need to curate them first. This feature helps identify topic-specific influencers, analyze industry trends, and poll existing panels for opinions on topics and brands.

Audience Enrichment and Intelligence: According to the vendor, this feature involves the People Pattern services team acting as an extension of the user's team to provide targeted marketing strategies. Users can perform in-depth audience enrichment based on audience intelligence. The vendor claims that this feature helps validate existing audience segments, identify ideal customer personas, and discover new segments to target.

Snapshot Reports: The vendor states that users can access ready-made, easy-to-digest presentations about the audience and the people who influence them. Snapshot reports provide aggregate audience statistics, including demographics, psychographics, and post-level insights. Users can analyze the follower base of influencers to determine if their audience is a good fit for the brand or message. This feature also helps identify individuals, organizations, and media outlets with the most influence over the audience segment.

Embedded Audience Intelligence (API): According to the vendor, this feature allows users to leverage the People Pattern Audience Intelligence API for search and lookup access to the Portrait Db. Users can access the vendor's proprietary enrichment services and perform automated audience enrichment. The vendor claims that users can also integrate snapshot reporting directly into their daily workflows and applications.