Percolate, the easy way to do digital marketing
It is the best software I have used for all my clients' digital marketing strategies. It is very complete as it helps with campaign …
Overview
What is Percolate, now part of Seismic?
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.
Recent Reviews
Popular Features
- Content performance analytics (12)10.0100%
- Approval workflows (12)8.686%
- Content calendar (12)8.585%
- Content hub (11)7.676%
Pricing
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What is Percolate, now part of Seismic?
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://percolate.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Lynx.FX Percolate (Harmonic Percolator clone) quick guitar demo
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Percolate, now part of Seismic?
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. It featured content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media asset management with filtered search and tagging for asset location.
The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.
Percolate, now part of Seismic Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
- Supported: Payment/Resource management
Content Publishing Features
- Supported: Content hub
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Additional Features
- Supported: Proofing
- Supported: Campaign Calendar
- Supported: Work Request
- Supported: Metadata
- Supported: Work Management
- Supported: Campaign Management
Percolate, now part of Seismic Screenshots
Percolate, now part of Seismic Video
Percolate, now part of Seismic Integrations
Percolate, now part of Seismic Competitors
Percolate, now part of Seismic Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.
Optimizely Content Marketing Platform, Kapost, and Adobe Workfront are common alternatives for Percolate, now part of Seismic.
Reviewers rate Content performance analytics highest, with a score of 10.
The most common users of Percolate, now part of Seismic are from Enterprises (1,001+ employees).
Percolate, now part of Seismic Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 5% |
| Mid-Size Companies (51-500 employees) | 0% |
| Enterprises (more than 500 employees) | 95% |
Comparisons
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Reviews and Ratings
(40)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users frequently advise thoroughly learning Percolate to take full advantage of its numerous features that simplify tasks. They recommend investing time in the analytics tool, which might be challenging at first but proves invaluable once a customized dashboard is established.
Another common recommendation is to involve the IT team during transition or onboarding. Users suggest close collaboration with Percolate's engineering team and careful workflow mapping before committing to a contract due to certain software limitations.
Many users also propose exploring alternative options like Sprout or Hubspot combined with quality Photoshop capabilities and stock image subscriptions. They recommend using another tool for Instagram posting as Percolate lacks this functionality.
Attribute Ratings
Reviews
(1-12 of 12)Companies can't remove reviews or game the system. Here's why
February 17, 2022
Percolate, an outstanding marketing tool.
Percolate is the only software I used so far, which allowed me to create marketing campaigns.
November 04, 2019
Percolate: Your BFF for Social Media Management
The free version of Hootsuite does not support the approval process so that did not work for our organization. Percolate was much more user friendly than Spredfast, has a more streamlined calendar view, and has more reporting features for data analysis. The approval workflow feature is also easier to use and had more flexibility in adding users to that workflow.
August 24, 2018
Robust all-in-one tool
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
June 22, 2018
Horrible Tool, but Cheap
Everything is better than Percolate. It is better than the free version of HootSuite.
March 28, 2018
Favorite social management platform
Percolate provided a more robust portfolio of offerings in the social space. We felt that although Percolate was not the cheapest, that it provides the most value to our social strategy and has been instrumental in getting us to the place we are now.
September 12, 2017
Percolate makes it easy and organized
Percolate has much more functionality than Social Studio. Social Studio is really only meant to be used as a social publishing platform. Percolate does social publishing much better, has a great file management system, has a calendar for more than just social, and has the capability to create marketing plans that my whole team can use.
March 02, 2017
Percolate for life
I was trained on Percolate from the time I started my position.
Three major areas separate Percolate from the competition in my POV:
- They view themselves as truly, an all-in-one SaaS model. Other large, enterprise platforms, like Sprinklr, have the old a la carte approach to their platforms. Everything is extra. Every new addition or component comes at a cost and does not automatically update your license. Percolate has a different approach. If it is an update and it is good for the platform, you should get it. Therefore, they update the tool OFTEN and always evolving the functionality.
- Which leads to my next point, Percolate wants to build the best-in-class social content management tool, period. Therefore, they are not chasing ways to upcharge you with new functions and modules. They focus on their core product and make it better and better.
- Lastly, the pricing is simple and easy to understand. The cost is the cost.. no hidden details. Good luck getting that transparency with platforms like Sprinklr or Radian6.
May 31, 2016
Percolate - has promise, but could be better
I have used tools like Hootsuite and Trello to manage social media and different tasks and activities respectively. Trello is a great tool to keep track of your projects and campaigns. Unfortunately, Percolate is not that sophisticated. Percolate is slow compared to Trello and lacks features like tagging teammates on comments & cards, checklists, image upload and google drive integration and email notifications for cards you are subscribed for.
Hootsuite excels in social media post scheduling and is a default tool which comes to mind.
Hootsuite excels in social media post scheduling and is a default tool which comes to mind.
Percolate is more robust and user-friendly than other tools we've used. The collaborative feature in particular was very attractive, and made it stand out for us against products like Sprout Social. The photo editing tool is also very useful and superior to tools that are available with other platforms.
Score 9 out of 10
Vetted Review
Verified User
- sprinklr,Sprout Social,HootSuite Enterprise
The main features that attracted us to Percolate were the editorial calendar and the multimedia database. Additionally, the ability to take content beyond the usual social channels and interface with Wordpress AND bring in (paid) third party content made the purchase choice easy. Based off our decision to split support and content, Percolate offered the best value for money. Additionally, Percolate has been affordable - there is no limit to the number of users, we get top tier support included and we have a team at Percolate always working on brand success.