Percolate, the easy way to do digital marketing
It is the best software I have used for all my clients' digital marketing strategies. It is very complete as it helps with campaign …
Overview
What is Percolate, now part of Seismic?
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.
Recent Reviews
Popular Features
- Content performance analytics (12)10.0100%
- Approval workflows (12)8.686%
- Content calendar (12)8.585%
- Content hub (11)7.676%
Pricing
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What is Percolate, now part of Seismic?
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://percolate.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Lynx.FX Percolate (Harmonic Percolator clone) quick guitar demo
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Percolate, now part of Seismic?
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. It featured content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media asset management with filtered search and tagging for asset location.
The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.
Percolate, now part of Seismic Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
- Supported: Payment/Resource management
Content Publishing Features
- Supported: Content hub
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Additional Features
- Supported: Proofing
- Supported: Campaign Calendar
- Supported: Work Request
- Supported: Metadata
- Supported: Work Management
- Supported: Campaign Management
Percolate, now part of Seismic Screenshots
Percolate, now part of Seismic Video
Percolate, now part of Seismic Integrations
Percolate, now part of Seismic Competitors
Percolate, now part of Seismic Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.
Optimizely Content Marketing Platform, Kapost, and Adobe Workfront are common alternatives for Percolate, now part of Seismic.
Reviewers rate Content performance analytics highest, with a score of 10.
The most common users of Percolate, now part of Seismic are from Enterprises (1,001+ employees).
Percolate, now part of Seismic Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 5% |
| Mid-Size Companies (51-500 employees) | 0% |
| Enterprises (more than 500 employees) | 95% |
Comparisons
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Reviews and Ratings
(40)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users frequently advise thoroughly learning Percolate to take full advantage of its numerous features that simplify tasks. They recommend investing time in the analytics tool, which might be challenging at first but proves invaluable once a customized dashboard is established.
Another common recommendation is to involve the IT team during transition or onboarding. Users suggest close collaboration with Percolate's engineering team and careful workflow mapping before committing to a contract due to certain software limitations.
Many users also propose exploring alternative options like Sprout or Hubspot combined with quality Photoshop capabilities and stock image subscriptions. They recommend using another tool for Instagram posting as Percolate lacks this functionality.
Attribute Ratings
Reviews
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November 04, 2019
Percolate: Your BFF for Social Media Management
We use Percolate in the marketing department of my company for all social media planning and posting. It is only used by our department but we manage all the social profiles for the company. The insurance industry has a lot of red tape and we have to send all marketing materials for legal compliance approval so the approval workflow feature in Percolate allows us to create and schedule social posts and send them through an approval process right in the program.
- Approval workflow feature is simple and easy to use.
- The calendar feature is great because it allows us to see everything we have approved and ready to go for a particular week or month.
- Creating and scheduling posts is simple and the interface is easy to use.
- We have had a lot of trouble with the images previewing correctly when we are in the approval workflow. Even when they are sized down correctly, they take forever to load and we tested several browsers and had the same issues.
- When we export our log of approved and published posts, there is no way to export the destination link that was included with the post. It exports the percolate permalink but that requires the user to go back into Percolate, wait for the preview to load and THEN you can click and see the destination page. It would be much more efficient to include the destination URL in the reports functionality.
10
Our marketing department uses Percolate heavily and we train our interns to use it as well. Our customer service reps also use it to respond to customers who message us through social channels to express complaints or get help with something they need. We mainly use is for Sales/ Marketing and Customer Service. We also use it for competitor monitoring and social listening.
56%
5.6
70%
7.0
90%
9.0
- We have been able to see analytics for all of our social posts and determine which types of posts get the most traffic to our website, generate leads and generate engagement on our social profiles. We have seen a positive impact in traffic and lead generation through using Percolate to help us manage our social media efforts.
The free version of Hootsuite does not support the approval process so that did not work for our organization. Percolate was much more user friendly than Spredfast, has a more streamlined calendar view, and has more reporting features for data analysis. The approval workflow feature is also easier to use and had more flexibility in adding users to that workflow.
4
This software best suits the marketing team or anyone managing social media for the company. This could also include the PR or communications team. The legal team may also be involved in the case of legal approval needed before posting anything on company social accounts. Skills required included basic software navigation, attention to detail, general knowledge of social platforms (logos, types of content that should be posted), and ability to work well with a team (for the approval process).
- Branding
- Social Media Content Approvals
- Interaction with customers and target audience through social media
- We love Percolate for the approval process. We can have multiple tiers of reviewers for each post for a full content calendar each month across multiple social platforms.
- We ran a contest on Twitter where our company gave away a $5000 trip and we use Percolate to manage the contest entries. The entrants had to post on Twitter about the contest and use a specific hashtag so we were able to monitor all of the hashtag uses and verify that each entrant used it correctly.
- We will continue to use Percolate for social media posting and legal reviews by our internal compliance team.
- We may use it for future contests as well, on a different platform besides Twitter.