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Percolate, now part of Seismic

Percolate, now part of Seismic

Overview

What is Percolate, now part of Seismic?

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

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Recent Reviews
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Popular Features

View all 12 features
  • Content performance analytics (12)
    10.0
    100%
  • Approval workflows (12)
    8.6
    86%
  • Content calendar (12)
    8.5
    85%
  • Content hub (11)
    7.6
    76%
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Pricing

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Unavailable

What is Percolate, now part of Seismic?

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://percolate.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Lynx.FX Percolate (Harmonic Percolator clone) quick guitar demo

YouTube
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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.6
Avg 8.0

Content Publishing

Features related to the organization and distribution of marketing content.

8.4
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.4
Avg 7.8
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Product Details

What is Percolate, now part of Seismic?

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. It featured content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media asset management with filtered search and tagging for asset location.

The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

Percolate, now part of Seismic Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar
  • Supported: Payment/Resource management

Content Publishing Features

  • Supported: Content hub
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Additional Features

  • Supported: Proofing
  • Supported: Campaign Calendar
  • Supported: Work Request
  • Supported: Metadata
  • Supported: Work Management
  • Supported: Campaign Management

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar

Percolate, now part of Seismic Video

Percolate, now part of Seismic Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

Optimizely Content Marketing Platform, Kapost, and Adobe Workfront are common alternatives for Percolate, now part of Seismic.

Reviewers rate Content performance analytics highest, with a score of 10.

The most common users of Percolate, now part of Seismic are from Enterprises (1,001+ employees).

Percolate, now part of Seismic Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)0%
Enterprises (more than 500 employees)95%
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Comparisons

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Reviews and Ratings

(41)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users frequently advise thoroughly learning Percolate to take full advantage of its numerous features that simplify tasks. They recommend investing time in the analytics tool, which might be challenging at first but proves invaluable once a customized dashboard is established.

Another common recommendation is to involve the IT team during transition or onboarding. Users suggest close collaboration with Percolate's engineering team and careful workflow mapping before committing to a contract due to certain software limitations.

Many users also propose exploring alternative options like Sprout or Hubspot combined with quality Photoshop capabilities and stock image subscriptions. They recommend using another tool for Instagram posting as Percolate lacks this functionality.

Attribute Ratings

Reviews

(1-13 of 13)
Companies can't remove reviews or game the system. Here's why
Inés Prieto | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our company had to develop a marketing campaign about a customer's product. We used Percolate as it took into account every aspect: span teams, channels, products and geographies. We were also able to automate certain actions which turned out be time saving and cost-efficient. Furthermore, the use of data visualisations has been useful to identify bottlenecks and areas for improvement.
Ashlee Taylor, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Percolate is great for managing your company social media profiles, posting updates and using a variety of workflows for approval when necessary. The calendar feature is great if you need to view longer date ranges at one time. If you are only managing 1-2 profiles and don't need any type of approval process, you could probably use HootSuite or another free software platform. But if you have many profiles to manage and post from and need approval workflows, Percolate is great.
August 24, 2018

Robust all-in-one tool

Score 6 out of 10
Vetted Review
Verified User
Incentivized
As mentioned previously, Percolate would be a great solution for large agencies with many clients and internal/external contributors. It's a great central 'hub' for content creation and collaboration, removing the need for hundreds of emails back and forth and preventing older versions of content being scheduled accidentally. However, smaller agencies/companies might find it more powerful than they actually need. There were attributes and functionality that my smaller sized agency simply didn't end up using.
Jennifer Peters | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We originally purchased Percolate as a replacement for our social publishing tool. The fact that it came with built in campaign creation management tools was an added bonus. I would say most groups don’t focus much effort or resources on the planning piece, but it’s well worth it.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
It's cheaper than other tools, but you pay for what you get. Do not recommend unless you're a smaller company or have a lower budget and just need to get started in having a more organized tool for scheduling, data, etc.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Percolate is perfect for a social media manager or strategist that needs to effectively publish and curate content. Percolate may not be best suited for those that are looking for a robust amount of analytics in order to justify the use of certain platforms, etc.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Percolate is great for a team that is constantly creating new marketing plans that need to be shared with lots of people. It is also very useful for a social media manager that likes to see all their content on a beautiful calendar. It is way more than you need if you are just looking for something to schedule social content with.
Olin Graczyk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.

The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.
Jasmeet S Babra | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I would say 7 as it has a lot more scope for improvement. First off, it is slow to load and navigate among different tabs. Functionality to customize is limited and you really can't do much without an account manager helping you for little customizations. The area it does well is in social post scheduling, similar to what Hootsuite does. It has a section called Brew, which suggests to you the latest news based on the categories you choose, and then you are able schedule/share those posts to your social channels.
Nancy Ryerson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Percolate is very useful for social media scheduling across channels. It also offers an easy way to communicate with colleagues about social posts and gain feedback and approval. It also has a useful photography app that allows you to easily have someone fill out a photo consent form at events, which has been helpful for our communications team as well.
Score 9 out of 10
Vetted Review
Verified User
If you are a community manager or social media manager looking for a tool that focuses solely on content creation, Percolate is a perfect tool. Unlike most other tools, Percolate provides everything you need to build visually appealing content. This includes access to Getty Images, Shutterstock and your own built in media database with no limits on image storage.

The tool is less suitable as a listening/response tool (like Hootsuite), even though it does have support for this built in.

Percolate also provides excellent feedback on the results of your content, so you can see how well it did based off the metrics that really matter; like, reach, shares, virality.

The content creation tool even includes a built in image editor that offers brand friendly tools like logo drop-in, titles using your brand font and colors and other handy tools. These are often things that would need to be outsourced to a creative team, but can now be accomplished in under a minute.

The vendor includes a multi-stage onboarding procedure which starts with your account manager, followed by a brand onboarding tool and other online tools to learn about your brand voice and brand creative guidelines (like colors and logos). The end result is a tool that "knows" who you are.
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