If you are a community manager or social media manager looking for a tool that focuses solely on content creation, Percolate is a perfect tool. Unlike most other tools, Percolate provides everything you need to build visually appealing content. This includes access to Getty Images, Shutterstock and your own built in media database with no limits on image storage.
The tool is less suitable as a listening/response tool (like Hootsuite), even though it does have support for this built in.
Percolate also provides excellent feedback on the results of your content, so you can see how well it did based off the metrics that really matter; like, reach, shares, virality.
The content creation tool even includes a built in image editor that offers brand friendly tools like logo drop-in, titles using your brand font and colors and other handy tools. These are often things that would need to be outsourced to a creative team, but can now be accomplished in under a minute.
The vendor includes a multi-stage onboarding procedure which starts with your account manager, followed by a brand onboarding tool and other online tools to learn about your brand voice and brand creative guidelines (like colors and logos). The end result is a tool that "knows" who you are.