Percolate Reviews

33 Ratings
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Score 7.0 out of 100

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Reviews (1-11 of 11)

Ashlee Taylor, MBA | TrustRadius Reviewer
November 04, 2019

Percolate: Your BFF for Social Media Management

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Approval workflow feature is simple and easy to use.
  • The calendar feature is great because it allows us to see everything we have approved and ready to go for a particular week or month.
  • Creating and scheduling posts is simple and the interface is easy to use.
  • We have had a lot of trouble with the images previewing correctly when we are in the approval workflow. Even when they are sized down correctly, they take forever to load and we tested several browsers and had the same issues.
  • When we export our log of approved and published posts, there is no way to export the destination link that was included with the post. It exports the percolate permalink but that requires the user to go back into Percolate, wait for the preview to load and THEN you can click and see the destination page. It would be much more efficient to include the destination URL in the reports functionality.
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Jennifer Peters | TrustRadius Reviewer
August 04, 2018

Percolate combines two tools in one and does what others can’t.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Campaign organization and planning
  • Process management for creative creation
  • Social publishing
  • Social analytics
  • As our internal processes have changed, it’s challenging to go back and rethink how to manage a process with the updates available.
  • Percolate no longer supports social listening.
  • You can export marketing campaigns in PDF format, but not in Word. They need to be converted.
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Anonymous | TrustRadius Reviewer
August 24, 2018

Robust all-in-one tool

Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The asset management library was particularly useful as we could store all content in one place, organized by client and into different category folders, until we were ready to use the assets.
  • Percolate has a seamless and easy-to-use content approval workflow which makes it very easy to send and receive approvals with our clients.
  • Percolate is enterprise-level software with a high price tag to match. It is extremely robust and flexible for large agencies or those managing a lot of accounts with many contributors, but might not be the right fit for smaller agencies.
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Topher Cusumano | TrustRadius Reviewer
March 02, 2017

Percolate for life

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The best at sourcing stock for a wide variety of travel destinations.
  • Reliable scheduling for Facebook & Instagram.
  • Easy to update and share calendar items.
  • More Instagram integration.
  • More options for viewing asset information before adding to library.
  • Being able to edit.
  • Being able to edit briefs live with other users.
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Olin Graczyk | TrustRadius Reviewer
October 10, 2016

A Comprehensive Solution to your Social Content Management Needs.

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
  • At times the platform can be buggy.
  • Analytics tool could be more robust.
  • Would be nice to have a stronger social listening component.
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Nancy Ryerson | TrustRadius Reviewer
March 29, 2016

Percolate Makes Social Media Scheduling Across Teams Easy

Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Percolate has a great image editor that makes it easy to create images that are the correct size for social media.
  • Percolate's comment feature makes it easy to communicate with other team members about a post.
  • The Percolate team often updates the product to keep up with changes and new features from social networks.
  • Functionality can sometimes run slow, especially when new features are introduced.
  • Though Percolate tries to keep up, it is occasionally slow to add new features along with Facebook, for example creating carousel image posts.
  • Icons are not intuitive, so there is a learning curve to use all of its functionality.
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Anonymous | TrustRadius Reviewer
June 22, 2018

Horrible Tool, but Cheap

Score 3 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Calendar scheduling was okay. Not very different from other tools.
  • Analytics exists. Data was hard to find, but there was the ability to create custom metrics.
  • The people at the company seemed nice.
  • Data is a mess. So unreliable. Takes so much time to create a concrete report.
  • There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
  • No paid management functionality.
  • Hated their listening tool abilities relative to other tools I've used.
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Anonymous | TrustRadius Reviewer
September 12, 2017

Percolate makes it easy and organized

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It has a great visual calendar.
  • Works well for team members of all different job types
  • Really understands the needs of a social publishing platform
  • The file management system is pretty good but there is always room for improvement. Searching for items can be tricky when you have a large library
  • Search in general could be better. I would love to search through social posts I made using the verbage in the post.
  • Sometimes making a simple post requires so many clicks.
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Anonymous | TrustRadius Reviewer
May 03, 2014

Everything a community manager needs to create and manage content.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The Percolate Brew feature has a human powered "learning" tool that learns about the kind of content our brand publishes. Using that, it provides tips and sources for new content. Each morning, we receive a list of content from around the world that is relevant to our brand and worth sharing with our own audience.
  • The ability to create one piece of content, and then customize it for our various channels is a real time saver. We can write an article, then easily create a shorter version for Twitter, or a more B2B focussed piece for LinkedIn.
  • Percolate helps our content creators decide when to post content - its posting schedule tool makes sure you don't overpost, but can also intelligently decide on a better time to post something based off past results.
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
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Feature Scorecard Summary

Ideation (8)
Approval workflows (10)
Content collaboration (8)
Content calendar (10)
Network for content licensing/production (4)
Content hub (9)
Content distribution (9)
Content promotion (7)
Content automation (9)
Closed-loop tracking and reporting (8)
Content performance analytics (10)

About Percolate

Percolate is purpose-built to enable marketing teams to deliver marketing initiatives on a global scale, from planning through execution. With Percolate, marketers gain complete visibility into every dimension of their operations, from complex integrated campaigns to individual pieces of content, and can collaborate across functions and geographies to drive campaigns forward.

The vendor states they believe the path to an optimal marketing organization requires agility. So they built Percolate to help marketing organizations become agile by driving effectiveness, providing better orchestration, and greater intelligence.

Percolate Features

Content Creation Features
Has featureIdeation
Has featureApproval workflows
Has featureContent collaboration
Has featureContent calendar
Does not have featureNetwork for content licensing/production
Has featurePayment/Resource management
Content Publishing Features
Has featureContent hub
Does not have featureForms / Gated content
Does not have featureEmbedded CTAs
Has featureContent distribution
Has featureContent promotion
Has featureContent automation
Content Reporting & Analytics Features
Does not have featureAudience profiling and targeting
Has featureClosed-loop tracking and reporting
Has featureContent performance analytics
Has featureCampaign optimization dashboard
Does not have featureCompetitive analytics
Has featureContent production analytics
Has featurePage-level engagement analytics
Additional Features
Has featureProofing
Has featureCampaign Calendar
Has featureWork Request
Has featureMetadata
Has featureWork Management
Has featureCampaign Management

Percolate Screenshots

Percolate Integrations

Percolate Competitors


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required

Percolate Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Percolate Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

Percolate Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android