Name: Performance Suite
Price: 250 USD
Author: Online Solutions Group

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Text Editors

Development

Business Intelligence (BI)

Collaboration

Desktop Publishing

Diagramming

Interactive Voice Response (IVR)

Meeting Management

Operational Analytics

Project Portfolio Management

Enterprise

Accounting

Blockchain Payments

Cryptocurrency Mining

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Archiving

Cloud Storage

Continuous Delivery

Data Fabric

Endpoint Encryption

Enterprise Backup

File Sync and Share

Firewall

Fraud Detection

IT Service Management (ITSM)

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Network Operating Systems

Network Performance Monitoring

Network Traffic Analysis (NTA)

Network Virtualization

Phishing Detection and Response

Virtual Desktop Infrastructure (VDI)

Voice Recognition

Web Application Firewalls

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Business Card Scanning

Content Management

Digital Experience Platforms (DXP)

Email Marketing

Graphics

Location Intelligence

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Professional Services Automation

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales

Operational Technology (OT) Security

Security

Auto Repair

Camp Management

HIPAA Compliance

Homeowner's Association (HOA) Management

Legal Research

Municipal

Trucking Software

Vertical-Specific

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Performance Suite is an All-in-One SEO tool designed to enhance the efficiency and effectiveness of SEO efforts, according to the vendor. It offers a comprehensive set of SEO features and tools aimed at improving search engine visibility and website optimization. The product is positioned as suitable for businesses of various sizes, from small startups to large enterprises. It is commonly used by digital marketing professionals, SEO specialists, website owners, e-commerce businesses, and marketing agencies.

## Key Features

**SEO-Tool**: Performance Suite is said to provide a comprehensive SEO tool that covers various aspects of search engine optimization. Users can utilize its features to perform tasks such as keyword research, competitor analysis, on-page optimization, and backlink analysis, among others.

**SEO-Technik-Crawler**: Performance Suite includes an SEO technical crawler that scans and analyzes websites for potential technical SEO issues. The vendor claims that it can identify issues such as broken links, duplicate content, page speed, and mobile-friendliness, providing users with actionable insights and recommendations for improving overall SEO performance.

**Backlink-Tool**: According to the vendor, Performance Suite offers a backlink tool that allows users to analyze their website's backlink profile. It provides detailed information on the quality and quantity of backlinks, anchor texts, and referring domains. Users can monitor their backlink profile, identify potentially harmful links, and take necessary actions to improve their website's backlink profile.

**Content-Tool**: Performance Suite is said to provide a content tool that helps users optimize their website's content for better search engine rankings. It offers features such as keyword suggestions, content relevance analysis, and recommendations to improve content quality and SEO performance. Users can target specific keywords and enhance their chances of ranking higher in search engine results.

**Keyword-Ranking-Tool**: Performance Suite includes a keyword ranking tool that allows users to track their website's rankings for specific keywords. Users can monitor keyword rankings over time, identify fluctuations, and gain insights into their website's performance in search engine results. The vendor suggests that it helps users track the effectiveness of their SEO efforts and make data-driven decisions to improve keyword rankings.

**Local-SEO-Tool**: Performance Suite offers a local SEO tool aimed at helping businesses improve their visibility in local search results. It provides features such as local keyword research, local citation analysis, and local competitor analysis. Users can optimize their website and online presence for local search, target specific local keywords, and enhance their local search rankings.

**SEA-Tool**: According to the vendor, Performance Suite provides a search engine advertising (SEA) tool that enables businesses to manage their search engine advertising campaigns. Users can create and optimize paid search campaigns, monitor ad performance, and track key metrics such as clicks, impressions, and conversions. The vendor claims that it offers insights and recommendations to improve the effectiveness and ROI of search engine advertising campaigns.

**Brand-Protection-Tool**: Performance Suite includes a brand protection tool that helps businesses monitor and protect their brand reputation online. It tracks brand mentions across the web, social media platforms, and other online channels. Users can identify potential brand threats, monitor brand sentiment, and take necessary actions to protect their brand image.

**Textanalyse-Tool**: Performance Suite offers a text analysis tool that helps businesses analyze the quality and readability of their website's content. It provides insights into factors such as word count, sentence length, readability scores, and more. According to the vendor, users can optimize their content for better readability and user experience, which can positively impact their SEO performance.

**Uptime-Monitoring-Tool**: The vendor states that Performance Suite includes an uptime monitoring tool that allows businesses to monitor the availability and performance of their website. It alerts users in real-time if their website experiences downtime or performance issues, enabling them to take immediate action to resolve any issues and ensure continuous accessibility to users.

Basic

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

LoopFuse (discontinued)

Performance Suite

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Online Solutions Group

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Performance Suite

Overview

What is Performance Suite?