Name: Performoo
Author: Performoo

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Performoo, developed by Techcrumb Solution Pvt. Ltd., is a video platform designed to cater to the needs of publishers. According to the vendor, Performoo offers a range of features aimed at helping publishers monetize their videos, engage their audience, and maximize their ad revenue. The product is intended for small to large-sized companies in various professions and industries, including publishers, advertisers/marketers, ad networks/agencies, e-commerce companies, and media companies.

## Key Features

**Monetization**: According to the vendor, Performoo supports various video ad formats such as Instream, Outstream, In-banner, and more, providing publishers with options to effectively monetize their videos. The product also offers the ability to manage programmatic and direct campaigns in one centralized location, while accessing a wider demand through the Performoo marketplace.

**Engagement**: Performoo allows publishers to create dynamic video libraries for their audience with just a single click, according to the vendor. By converting video content into an interactive format with call-to-actions (CTAs), surveys, and more, publishers can aim to maximize the time spent on their pages and enhance audience engagement.

**VPAID/VAST Ad Player**: The vendor claims that Performoo enables publishers to create and configure custom ad players, offering options for size, placement, and user experience. Additionally, it provides control and management of unlimited programmatic partner tags, supporting waterfall and header bidding.

**Smart Auto Play**: According to the vendor, Performoo's Smart Auto Play feature aims to ensure maximum reach and revenue without compromising the user experience. The product intelligently determines when and how videos should be played, optimizing engagement and revenue generation.

**Fully Configurable**: Performoo allows publishers to have control over the behavior and video experience, according to the vendor. This flexibility enables them to tailor the platform to their specific needs and preferences.

**Deep Analytics**: Performoo provides in-depth analytics that offer insights into audience engagement and behavior across devices, according to the vendor. Publishers can utilize these analytics to make data-driven decisions and optimize their video strategies for better results.

**Fast and Robust**: According to the vendor, Performoo aims to deliver videos faster and provide better performance to increase user engagement.

**Responsive**: Performoo is designed to provide a responsive interface without requiring extensive technical knowledge, according to the vendor. This allows the platform to seamlessly adapt to different devices and screen sizes.

**Easy Integration**: According to the vendor, Performoo offers simple integration with a single line of code, enabling quick and hassle-free setup for publishers.

**Create Interactive Ads**: Performoo allows publishers to design and customize interactive ads, incorporating elements such as CTA cards and buttons to enhance audience interactivity and drive desired actions, according to the vendor.

Show, by Animaker headquartered in Palo Alto, helps companies across channels, cross-functional (Sales, marking, and communication) to engage with their respective audience using all forms of Video-based communication with the goal of increasing funnel conversions, revenue, and customer engagement.

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Show by Animaker

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Performoo

Video marketing software is a specific type of content marketing tool that allows marketers to create personalized, interactive videos at scale. This software measures viewer engagement, typically providing insights at both the individual and audience/content level.

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What is Performoo?