Perpetua

AI Bidding: Reviewers have praised Perpetua's AI bidding for reducing the time spent on campaigns and making ad operations processes faster and easier. Many users found that the intelligent algorithm helps manage their campaigns automatically, which allows them to take a step back or be very involved with it. The AI engine of Perpetua was highly regarded by reviewers as it automatically optimizes spending and raises campaign ACOS during Amazon Prime if desired, which is a huge time saver for many.

Customer Support: Several reviews mentioned the helpful live chat support available during business hours, stating that the support team is quick, friendly, and knowledgeable. The account managers and live chat support are responsive and help users grow their business. The team at Perpetua was highly regarded by users, with several stating that they provide constant support and are both knowledgeable and friendly.

Campaign Management: Users appreciated the software's ability to suggest changes and give ideas on how to take their campaigns to another level, as well as the constant updates that improve the platform and show that Perpetua genuinely cares about customer experience. They also praised Perpetua's ability to organize advertisement spending and suggest what amount to contribute for each campaign, which helps with ranking and user experience. Reviewers noted that Perpetua has improved their Advertising Cost of Sales (ACoS) by about 10% while being able to handle large product catalogs efficiently using its algorithmic bid management system.

Confusing User Interface: Several users have reported that the user interface of Perpetua is confusing and overly complicated, making it challenging to perform tasks quickly. Some users find it difficult to navigate through the software due to its cluttered design.

Bugs and Glitches: A significant number of reviewers have mentioned that Perpetua still has a lot of bugs and glitches that need fixing. Users reported encountering issues such as modules not loading correctly all the time, the platform being laggy when dealing with a lot of data, and changes taking time to apply.

Expensive Cost: Many users feel that Perpetua is expensive compared to other alternatives available in the market. Some users find it not worth the cost since they can hire an agency for less money or use cheaper software with similar functionalities.

Users highly recommend engaging with the user community and asking for a project manager for the first few months. According to them, this is a helpful way to navigate the platform and gain valuable insights from others who have experience with Perpetua. Additionally, users suggest using Perpetua for daily optimizations and AI bidding, as well as taking advantage of the available courses and guides to maximize the platform's potential. They view Perpetua as a worthwhile investment for any brand selling on Amazon and recommend giving it a try.