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Persona has been highly praised by users for its ability to streamline the previously tedious and time-consuming process of manual …
Overview
What is Persona?
Persona enables businesses to verify customer identities with a drop-in widget that can be integrated in less than 10 lines of code. From selfie videos to government-issued IDs to database lookups, Persona offers a suite of automated identity verification components…
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What is Persona?
Persona enables businesses to verify customer identities with a drop-in widget that can be integrated in less than 10 lines of code. From selfie videos to government-issued IDs to database lookups, Persona offers a suite of automated identity verification components with worldwide coverage (190+…
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For the latest information on pricing, visithttps://withpersona.com/pricing
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Product Details
- About
- Tech Details
What is Persona?
Persona enables businesses to verify customer identities with a drop-in widget that can be integrated in less than 10 lines of code. From selfie videos to government-issued IDs to database lookups, Persona offers a suite of automated identity verification components with worldwide coverage (190+ countries and 20 languages) that can be configured, themed, and branded to create custom-tailored flows that cover any use case. Persona handles the complexities of securely collecting, verifying, and managing sensitive personal information.
Dynamic Flow
Securely collect any personal information — IDs, documents, and more — from users and choose which data to verify. Minimize errors and optimize for conversion with live user guidance, auto-capture, and seamless device hand-offs. Users can design a collection flow with a level of customization that makes it feel native to the associated product. Any component can be configured on any screen to comply with brand and UI/UX standards.
Verifications
Collect and verify any choice of documents to identify the users and businesses to work with, stay compliant with KYC/AML regulations, and deter would-be fraudsters. Extract and verify government IDs, such as passports and driver’s licenses, with configurable and automated heuristic checks across 200+ countries and territories. Know partner businesses with by requesting and verifying certificates of incorporation, government-issued business licenses, partnership agreements, or similar documents. Collect and extract PII, such as SSNs and addresses, and verify it against global issuing and other authoritative databases to ensure authenticity.
Workflows
Build workflows as simple or as complex as needed. Persona offers the flexibility to define and accelerate decision-making for any user, for any use case. The user can initiate automated workflows with API triggers or upon most Persona events such as verification completion or case creation. Collect or enrich verifications with additional data inside and outside Persona, from watchlist reports to risk vendors. Segment users as desired by creating simple if/then/else paths or complex branching logic. Kick off followup actions inside and outside Persona. Open a case, resolve a support ticket, or pass information into internal systems with custom integrations.
Reports
Enrich an understanding of users beyond the verification and perform ongoing KYC/AML monitoring without going through additional integration or procurement. Stay on top of KYC/AML compliance, fraud prevention, and more with a customizable breadth of trusted data sources and ongoing monitoring throughout the customer lifecycle. Empower trust and safety teams to streamline manual enrichment processes.
Dynamic Flow
Securely collect any personal information — IDs, documents, and more — from users and choose which data to verify. Minimize errors and optimize for conversion with live user guidance, auto-capture, and seamless device hand-offs. Users can design a collection flow with a level of customization that makes it feel native to the associated product. Any component can be configured on any screen to comply with brand and UI/UX standards.
Verifications
Collect and verify any choice of documents to identify the users and businesses to work with, stay compliant with KYC/AML regulations, and deter would-be fraudsters. Extract and verify government IDs, such as passports and driver’s licenses, with configurable and automated heuristic checks across 200+ countries and territories. Know partner businesses with by requesting and verifying certificates of incorporation, government-issued business licenses, partnership agreements, or similar documents. Collect and extract PII, such as SSNs and addresses, and verify it against global issuing and other authoritative databases to ensure authenticity.
Workflows
Build workflows as simple or as complex as needed. Persona offers the flexibility to define and accelerate decision-making for any user, for any use case. The user can initiate automated workflows with API triggers or upon most Persona events such as verification completion or case creation. Collect or enrich verifications with additional data inside and outside Persona, from watchlist reports to risk vendors. Segment users as desired by creating simple if/then/else paths or complex branching logic. Kick off followup actions inside and outside Persona. Open a case, resolve a support ticket, or pass information into internal systems with custom integrations.
Reports
Enrich an understanding of users beyond the verification and perform ongoing KYC/AML monitoring without going through additional integration or procurement. Stay on top of KYC/AML compliance, fraud prevention, and more with a customizable breadth of trusted data sources and ongoing monitoring throughout the customer lifecycle. Empower trust and safety teams to streamline manual enrichment processes.
Persona Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
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- Business Problems Solved
Persona has been highly praised by users for its ability to streamline the previously tedious and time-consuming process of manual verifications. By automating identity verification, customers have found it much easier to verify the identities of their users and ensure compliance with regulations. This solves a significant business problem as organizations can now efficiently verify customer identities, reducing the risk of fraud and ensuring regulatory compliance.
The Identity Verification feature, which includes scanning IDs and selfies, has been particularly instrumental in this regard. Users have reported that Persona's ID verification capabilities have allowed them to quickly and accurately verify the identities of their users, enabling them to perform necessary KYC checks required by regulations. This not only saves time but also enhances security measures, preventing fraudulent activities and reducing the risk of non-compliance.
Furthermore, Persona's customizable workflows have proven to be invaluable for users across various industries. By tailoring verification processes to specific populations, businesses can introduce friction to risky individuals while exempting genuine customers from unnecessary verification checks. This results in a smoother onboarding experience for legitimate customers while effectively keeping fraudsters at bay. The ability to customize workflows addresses a crucial business problem by striking a balance between identifying potential risk and providing a seamless user experience.
In industries like investment software, real estate, and education, Persona has become an essential tool for verifying user identities. For example, in the investment software industry, Persona helps businesses conduct thorough KYC checks on each investor, ensuring they are not on international block lists and are registered individuals. In real estate, Persona is relied upon to verify the identities of individuals before granting them access to vacant homes for sale, ensuring security and compliance.
Overall, Persona's tools have significantly reduced the guesswork involved in approving accounts and mitigating fraudulent activities. Its streamlined processes help businesses maintain low delivery times while protecting themselves legally. With Persona, organizations can solve critical business problems related to identity verification, compliance with regulations, fraud prevention, and customer onboarding.