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Personyze

Personyze

Overview

What is Personyze?

Personyze is a personalization toolkit that provides tools to create engaging experiences on websites and across channels, using a combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting. The vendor states Personyze works on any website regardless of platform…

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Recent Reviews

TrustRadius Insights

Easy-to-Use Platform: Users have found Personyze to be an easy-to-use platform that requires minimal training. Several reviewers mentioned …
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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.personyze.com/website…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $250 per month
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Product Details

What is Personyze?

Personyze is a personalization toolkit that provides tools to create engaging experiences on websites and across channels, using a combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting.

The vendor states Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-the-box.

The first component of Personyze is the dynamic targeting tool, which is used to define visitor segmentation, whereafter Personyze can be used to show them content ranging from simple visual edits on the site to targeted emails, popups, or banners, targeted using any behavior or user variable, including behaviors on the site, referral source, landing page, integrated CRM data, and known interests.

The second component is the dynamic AI-generated product/content recommendations, which are displayed anywhere on a site or in emails, using customizable display widgets. With an algorithm for any situation, the user can combine individual and crowd data to present recommendations like Most Popular from User Interests, View It Again, Buy It Again, Your Abandoned Cart (email or on site), Replenish Your Stock, and Latest Content by Your Favorite Authors.

Personyze Features

  • Supported: Targeted & Personalized Emails
  • Supported: Product Recommendations
  • Supported: Content Recommendations
  • Supported: Dynamic Landing Pages
  • Supported: Social Proof
  • Supported: A/B Testing
  • Supported: CRM Targeting
  • Supported: Account-Based Marketing
  • Supported: Targeted Popups and Banners
  • Supported: Detailed Analytics & Reporting

Personyze Screenshots

Screenshot of Segmentation Engine
Show segmented content to your visitors using 70+ visitor data characteristics.Screenshot of Recommendation Engine
Harness the power of AI to recommend the content and/or products that each visitor is most likely to be currently interested in, on website, emails, and apps.Screenshot of AB testing
A/B testing is available on any piece of content created or edited by Personyze. Any change or set of changes can be tested, using two or more testing groups, optional control groups, and various rotation settings. You can review detailed statistics on the test results, including statistical significance to help you determine the winner.Screenshot of Content widgets
Personyze’s toolbox of widgets includes a WYSIWYG editor to change text, images, buttons, and other elements of your pages visually, or widgets to add new content to your site with ready-made templates, such as a banner and popup manager with various behaviors including trigger on site exit intent, and forms, timers, product and content recommendations, and more.Screenshot of Integrations and data
Personyze is a hub where your data from various sources turns into automated personalization marketing in real time, allowing you to perform pinpoint targeting, using maximum data for AI-powered recommendations, inserting dynamic variables like company name into your content, and supporting complex workflow logic.Screenshot of Detailed Reporting Dashboard
Personyze is automatically tracking views, impressions, clicks, and purchases, and can be set to track many more behaviors or sets of behaviors, all of which can be used as key metrics in A/B testing, displayed on a detailed reporting dashboard.

Personyze Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesWorldwide
Supported LanguagesEnglish
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Comparisons

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Reviews

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Easy-to-Use Platform: Users have found Personyze to be an easy-to-use platform that requires minimal training. Several reviewers mentioned that this ease of use has made it possible to train users in other regions quickly and effectively.

Great for Personalization: Many users appreciate the software's ability to personalize messaging for audience segments, allowing them to showcase products online in a flexible way. This feature was particularly useful for mass marketing, as it allowed for specific targeting of users, resulting in engaging campaigns that resonated with customers.

Superb Support: The support from the Personyze team is exceptional according to multiple reviews. Users praised the team's responsiveness and willingness to help, which resulted in quick solutions whenever they faced any issues using the software.

Lack of Training: Many users have expressed frustration with the lack of training features in Personyze. Without a proper introduction to its functionalities and capabilities, figuring out how to use it efficiently can be difficult.

Confusing User Interface: Several reviewers find the user interface of Personyze confusing and not intuitive, especially when trying to customize templates. This can lead to frustration among users who are looking for an easy-to-use platform.

Steep Learning Curve: A significant number of users feel that while powerful, Personyze takes a lot of time and effort to learn how to use effectively. The software's complexity makes it challenging to implement and use, which can be a significant drawback for some users.

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