PFL Direct Mail Platform

We used the PFL Direct Mail Platform to trigger welcome enablement kits to our practitioner base during their onboarding journey. The problem we initially had was that we didn't have a streamlined way of sending printed marketing materials as one organized kit for a select group of our customer base... PFL was able to offer a solution that could automate the production while 'surprising and delighting' our customers who weren't expecting a welcome kit in the first place.

We utilized PFL's Direct Mail Platform to facilitate drip direct mail campaigns to over 7,000 contacts linked through Salesforce Sales Cloud. This system was fully automated through interlocking triggers to send mail based on stages, dates, and status of the account in Salesforce.

We use PFL to automate our direct mail strategy. Before PFL, we spent a lot of man-hours managing lists and communicating with vendors. PFL helped us streamline things so that we our direct mail was triggered by Salesforce actions and used Salesforce data for dynamic content. I think it saved us a lot of time.

We utilize the PFL Direct Mail Platform to enhance our marketing campaigns by seamlessly integrating physical direct mail with digital efforts. This solution effectively addresses the challenge of engaging prospects in a multi-channel world. Our use case encompasses personalized mailers, automated workflows, and tracking to drive customer engagement and conversions.

In our organization, we use the PFL Direct Mail Platform to streamline our direct mail campaigns. The product helps us address the business problem of efficiently sending personalized direct mail to our customers and prospects. Our use case involves creating targeted mailing lists, designing customized mail pieces, and tracking the delivery and response rates to measure the effectiveness of our campaigns.