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PFL delivers authentic human experiences by orchestrating impactful direct mail in an ecosystem fueled by data. They bring the measurement, personalization, and predictability users expect from digital to direct mail.
The Hybrid Experience Platform integrates with current systems and listens for intent signals, or behavioral data, to influence the timing and content for direct mail.
The vendor describes their platform as:
· Integrated – HX Platform seamlessly works with the systems already in place used to engage prospects and customers.
· Orchestrated – Automates the sending of personalized, timely direct mail experiences.
· Impactful – Relevant direct mail experiences demand attention, increase affinity, and amplify growth.
- Supported: Build multichannel campaigns at any scale
- Supported: Personalize messages using variable data or marketing-approved templates
- Supported: Get 15-minute delivery notifications
- Supported: Track orders from end to end and review detailed reports
- Get 12 captivating ideas for direct mail along with essential strategies for using TMA.
- Maximize your campaign response rates and ROI with insights from nearly 600 multichannel marketers.
- Learn how to measure the success of your tactile marketing so you can keep increasing ROI campaign after campaign.
- No need to start from scratch - follow these successful tactile marketing plays to boost engagement with your audience.
- Discover how Medtronic brought a new high-tech product to market and achieved an 89% response rate.
- Adobe Marketo Engage
- Oracle CX Marketing (formerly Oracle Marketing Cloud)
- Salesforce Marketing Cloud
- Integration with our Marketing Automation system (Marketo)
- A team dedicated to helping you scope out mailers and concepts, as well as pricing them out
- Warehouse storage of mailers
- Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
- We've had instances of them sending out the wrong mailers based on the orders we've triggered.
- Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
- Integrates with Marketo to create personalize print pieces
- Enables cross-channel campaigns
- Offers creative print and tactile marketing pieces
- Time to launch a campaign seems long
- Lots of turnover among account reps
- Easy for sales to control direct mail.
- Great at tracking success rates.
- We had fulfillment issues once we scaled across the larger organization.
- Our Marketing Team didn't see to be on board as much as our Sales Team.