It's been the "you get what you pay for" direct mail solution
We use PFL [Tactile Marketing Automation] as a lead generation tool for our sales team. We work closely with sales to identify key …
PFL Hybrid Experience Platform
PFL Hybrid Experience Platform
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What is PFL Hybrid Experience Platform?
PFL delivers authentic human experiences by orchestrating impactful direct mail in an ecosystem fueled by data. They bring the measurement, personalization, and predictability users expect from digital to direct mail. The Hybrid Experience Platform integrates with current systems and…
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- $10,000 Required
For the latest information on pricing, visithttps://www.pfl.com/discover-how-to…
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- Premium Consulting / Integration Services
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Product Details
What is PFL Hybrid Experience Platform?
PFL delivers authentic human experiences by orchestrating impactful direct mail in an ecosystem fueled by data. They bring the measurement, personalization, and predictability users expect from digital to direct mail.
The Hybrid Experience Platform integrates with current systems and listens for intent signals, or behavioral data, to influence the timing and content for direct mail.
The vendor describes their platform as:
· Integrated – HX Platform seamlessly works with the systems already in place used to engage prospects and customers.
· Orchestrated – Automates the sending of personalized, timely direct mail experiences.
· Impactful – Relevant direct mail experiences demand attention, increase affinity, and amplify growth.
PFL Hybrid Experience Platform Features
- Supported: Build multichannel campaigns at any scale
- Supported: Personalize messages using variable data or marketing-approved templates
- Supported: Get 15-minute delivery notifications
- Supported: Track orders from end to end and review detailed reports
PFL Hybrid Experience Platform Screenshots
PFL Hybrid Experience Platform Videos
It's the brands that are memorable that are winning.
Hear from four PFL customers about how they're improving their B2B and B2C multichannel marketing campaign efforts with TMA.
PFL Hybrid Experience Platform Downloadables
- Get 12 captivating ideas for direct mail along with essential strategies for using TMA.
- Maximize your campaign response rates and ROI with insights from nearly 600 multichannel marketers.
- Learn how to measure the success of your tactile marketing so you can keep increasing ROI campaign after campaign.
- No need to start from scratch - follow these successful tactile marketing plays to boost engagement with your audience.
- Discover how Medtronic brought a new high-tech product to market and achieved an 89% response rate.
PFL Hybrid Experience Platform Integrations
- Adobe Marketo Engage
- Oracle CX Marketing (formerly Oracle Marketing Cloud)
- Salesforce
- Salesforce Marketing Cloud
PFL Hybrid Experience Platform Competitors
PFL Hybrid Experience Platform Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
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We use PFL [Tactile Marketing Automation] as a lead generation tool for our sales team. We work closely with sales to identify key targets, and then we deliver mailers via FedEx to open the door for our sales team when it comes to building up interest and pipeline. It's used jointly by sales and marketing to power the campaigns.
- Integration with our Marketing Automation system (Marketo)
- A team dedicated to helping you scope out mailers and concepts, as well as pricing them out
- Warehouse storage of mailers
- Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
- We've had instances of them sending out the wrong mailers based on the orders we've triggered.
- Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
July 20, 2021
Neat Tool to Automate Cross-Channel Marketing
PFL is being used by our Marketing Department to create cross-channel campaigns that expand into print. It allows personalized print pieces to be sent alongside Marketo emails. It also allows us to automate the sending of ongoing print pieces.
- Integrates with Marketo to create personalize print pieces
- Enables cross-channel campaigns
- Offers creative print and tactile marketing pieces
- Time to launch a campaign seems long
- Lots of turnover among account reps
December 18, 2019
Great solutions for the sales org!
At Marketo, we used the TMA solution in coordination with SwagIQ. We built an ABM campaign around direct mail with massive success.
- Easy for sales to control direct mail.
- Great at tracking success rates.
- We had fulfillment issues once we scaled across the larger organization.
- Our Marketing Team didn't see to be on board as much as our Sales Team.