PFL Direct Mail Platform

Our marketing department uses PFL for our direct mail programs. Before PFL, we dabbled with including direct mail in our campaigns, but it was a very manual, disjointed process, and we had zero visibility into the results of the campaigns. With PFL, the process is totally streamlined, from campaign conception to creating the physical kit to mailing, tracking, and, most importantly, integrating with Salesforce, allowing us to capture the results of our direct mail programs via campaigns.

We used this to track the success of a direct mailer we sent out to increase lead gen and meetings for our outside sales team. It was user-friendly and an intuitive platform.

We use PFL Hybrid Experience Platform across multiple different parts of the organization– Sales, Marketing, Customer Success, etc. We use the PFL Hybrid Experience Platform to incentivize meetings, create net new interest in Checkr, and even thank our existing customers. While PFL addresses some problems, in my experience the platform itself creates a number of additional problems, such as slowing down deadlines, tedious campaign setup, and a disjointed/disorganized communication back and forth (this could be streamlined with an intake form, a template, or even a library of templates to choose from when beginning a project.

We leverage PFL to assist us in automating direct mailing to patients after they have virtual appointments with our clinical pharmacists. We have integrated directly with PFL via our cloud-based software to send them PDFs at a specific point in our clinicians' workflow, at which point PFL prints & mails them daily on our behalf.

I utilized PFL Hybrid Experience Platform as a door opener gifting program to drive meetings with sales.

My company used PFL Hybrid Experience Platform as a main component in out client and employee swag distribution. We send our swag items to them in bulk for our sales team to send to clients in a quick and efficient way. We are also able to send the items to our offices for employee use. My company also uses PFL for our holiday swag items and they help provide new items for us to order while also using our suggestions.

We use PFL for direct printing and sales ordering of collateral and promotional items. This helps to centralize our sales material ordering and distribution freeing up marketing from managing the requests for materials when it is needed. In addition, it helps with executing direct mail campaigns.

I use PFL Hybrid Experience Platform to send mailers to customers and prospects straight from the Salesforce CRM. It makes it easier for me to make warm introductions to clients and send over gifts as a token of appreciation when they take meetings. The platform handles the address capture process for me so I don't have to wait for an email response to know where to send something.

We use PFL to trigger direct mail to our members. We've used it to drive conversions as well as surprise and delight.

We are an education benefits company, so similarly to how you might receive mail from your health insurance, we send mail about their education benefit. Some of our members are less tech savy so mail is a good medium for them.

We use it for sales materials and promo items. It allows us to easily send out materials across the country.

We've leveraged Hybrid Experience Platform at Insight for many different types of campaigns and lead generation. From helping webinar registrants get excited for their up-coming session with Popcorn and Coffee, to meeting-setters in a "do this, get this" scenario, to congratulating CIO's for having won a prestigious award in their region. We've found incredible value in the partnership with Hybrid Experience Platform. Not only do they consult with us and help us reach our demand gen and appointment setting goals, but they proactively bring new ideas to the table and work directly with our Marketo experts to ensure the API is working properly. If you're finding it harder to connect with prospects and existing customers via the "same old channels", definitely look at PFL to help. Merging the digital experience with the physical can be a massive game changer.

They perfected our logo colors and printed our business collateral. We had worked quite unsuccessfully with other reputable vendors and nothing came close to the quality and vibrancy of PFL’s work. I was thrilled with their ability to ensure the colors we used were perfectly represented. I didn’t think that would be such a challenge, but it was for other companies.

PFL is being used by our Marketing Department to create cross-channel campaigns that expand into print. It allows personalized print pieces to be sent alongside Marketo emails. It also allows us to automate the sending of ongoing print pieces.

We use PFL [Tactile Marketing Automation] as a lead generation tool for our sales team. We work closely with sales to identify key targets, and then we deliver mailers via FedEx to open the door for our sales team when it comes to building up interest and pipeline. It's used jointly by sales and marketing to power the campaigns.

At Marketo, we used the TMA solution in coordination with SwagIQ. We built an ABM campaign around direct mail with massive success.