PFL Direct Mail Platform

PFL Direct Mail Platform

Customer Verified
Score 9.2 out of 10
PFL Direct Mail Platform

Overview

What is PFL Direct Mail Platform?

PFL delivers authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail.

PFL offers direct mail that is...
  • Simplified: PFL simplifies direct mail execution by managing the entire process under...
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Recent Reviews

Fantastic

10 out of 10
March 18, 2022
They perfected our logo colors and printed our business collateral. We had worked quite unsuccessfully with other reputable vendors and …
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How PFL Direct Mail Platform Differs From Its Competitors

Most Important Features

The ability to integrate seamlessly with Marketo and Salesforce to be able to effectively track campaign results. A team that can help suggest direct mail concepts for a campaign and then a project management team that handles every step of the process. The ability to print on-site and have the …
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Direct Mail Automation Performance

It's very easy to pull in fields from Marketo to customize the pieces we are including in our direct mail kits. It's also easy to create "evergreen" programs that we can turn on and not have to touch again (the direct mail kits go out based on the criteria and triggers we set up at the beginning).
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Return on Investment

Helped increase number of meetings for our outside sales team. Building brand awareness to 'colder' prospects or 'dormant' accounts.
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Direct Mail Automation Performance

The experience, in general, was smooth. Communication was great. The timeline given was executed. I was able to provide addresses in our organization's preferred method and easy to find the info we needed during and after our effort was live.
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Return on Investment

We have seen that sales reps with the most number of PFL send have the highest generated pipeline Positive impact on event registration Seen positive impact on creating meetings for the sales team
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Most Important Features

Ability to manage shipping details from collection of data to actual shipment of gift. Also customizable confirmation emails with custom cc fields so that we can ensure all communications are directed to their intended recipient.
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Direct Mail Automation Performance

Very smooth system. Real-time updates, the team follows up quickly if they notice a decrease in submissions; and I was able to quickly make updates to our target contacts and participating reps very easily.
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Most Important Features

The most important feature is the ability to select "email send" with a gift to a client so you can do so even if you do not have their shipping address available to you right away. The mailers make a great first impression with new business customers and current clients.
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Direct Mail Automation Performance

The timing, address capture, content customization, self-service capabilities, and strategic orchestration of digital and analog marketing throughout the buyer journey have all been satisfactory. I love the way the customized emails look when they appear in a customer or prospect's inbox.
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Direct Mail Orchestration

We've incorporated in virtual experiences like events and webinars to provide a thorough and well designed experience for our internal teams, SMEs and clients. In addition, we're working on incorporating across many stages of the prospect journey to enhance the overall experience of those we are …
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Direct Mail Orchestration

After sending an email, we trigger a webhook in Marketo to initiate a mailer to be sent via PFL. This can be done in batches or trickle in as records reach a milestone. We share mailing address and name info to send and personalize the piece.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Entry-level set up fee?

  • $10,000 Required
For the latest information on pricing, visithttps://www.pfl.com/discover-how-to…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $40,000 per year
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Product Demos

Meet PFL
01:10
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Product Details

What is PFL Direct Mail Platform?

PFL delivers authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail.

PFL offers direct mail that is...
  • Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement.
  • Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches from postcards and letters to 3-D mailers with logoed items.
  • Personalized: Uses a data to personalize and trigger sends at any scale—from hundreds to millions.
  • Measurable: Integrate a CRM/MAP with PFL's platform to manage and measure direct mail performance and ROI.

PFL Direct Mail Platform Features

  • Supported: CRM & Marketing Automation Integrations
  • Supported: Direct Mail Design
  • Supported: Gift Status Tracking
  • Supported: Dashboards and Reporting
  • Supported: Conversion Rate Management
  • Supported: Inventory Management
  • Supported: Warehouse and Fulfillment
  • Supported: Mailing List Management

PFL Direct Mail Platform Screenshots

Screenshot of Use rules to automate relevant, personalized, and timely campaigns.Screenshot of Add direct mail to  automated marketing journeys. Use intent data to personalize and trigger the delivery of high-impact mailers and packages when it matters most.Screenshot of Tries to make prospects feel like the only prospect by using variable data to personalize each piece.Screenshot of Gives sales reps access to customizable, marketing-approved templates so they can personalize assets without jeopardizing brand.Screenshot of Sales reps can personalize the notecard when sending tactile marketing to a contact.Screenshot of 15-minute delivery notifications are used to contact prospect as they engage with the mail to increase response rates. Trigger a task or digital outreach upon direct mail delivery.Screenshot of Use PFL’s Preferred Address Capture solution to connect with an audience no matter where they are. The user retains control over the branding, including emails, the landing page, and the journey that follows.

PFL Direct Mail Platform Video

PFL Overview

PFL Direct Mail Platform Integrations

PFL Direct Mail Platform Competitors

PFL Direct Mail Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

PFL Direct Mail Platform starts at $40000.

Sendoso, Alyce, and Reachdesk are common alternatives for PFL Direct Mail Platform.

Reviewers rate Product Scalability highest, with a score of 9.6.

The most common users of PFL Direct Mail Platform are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

 (28)

Attribute Ratings

Reviews

(1-15 of 15)
Companies can't remove reviews or game the system. Here's why
Gretchen Swann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our marketing department uses PFL for our direct mail programs. Before PFL, we dabbled with including direct mail in our campaigns, but it was a very manual, disjointed process, and we had zero visibility into the results of the campaigns. With PFL, the process is totally streamlined, from campaign conception to creating the physical kit to mailing, tracking, and, most importantly, integrating with Salesforce, allowing us to capture the results of our direct mail programs via campaigns.
  • Marketo & SFDC Integration, allowing visibility in to campaign results.
  • Providing direct mail options based on our campaigns and goals.
  • Sourcing all items for the direct mail, including being able to print all items (boxes/brochures/notes/etc.).
  • Variable, on-demand printing, to create customized pieces instead of static kits.
  • More e-Gifting options.
  • More creative, really different concepts. They typically provide good options but many times similar concepts.
I have launched various sorts of direct mail campaigns with PFL, anything from large bulk sends (thousands of kits in a month) for more of an awareness/sales enablement play all the way to triggered direct mails that are going to very specific segments based on engagement with other campaigns or being part of a nurture program.
Score 9 out of 10
Vetted Review
Verified User
We used this to track the success of a direct mailer we sent out to increase lead gen and meetings for our outside sales team. It was user-friendly and an intuitive platform.
  • Addresses used for direct mail piece.
  • Status of delivery to recipients.
  • N/A
Easy to track packages and statuses and a place to confirm the direct mail piece was sent to said/correct address.
Score 4 out of 10
Vetted Review
Verified User
We use PFL Hybrid Experience Platform across multiple different parts of the organization– Sales, Marketing, Customer Success, etc. We use the PFL Hybrid Experience Platform to incentivize meetings, create net new interest in Checkr, and even thank our existing customers. While PFL addresses some problems, in my experience the platform itself creates a number of additional problems, such as slowing down deadlines, tedious campaign setup, and a disjointed/disorganized communication back and forth (this could be streamlined with an intake form, a template, or even a library of templates to choose from when beginning a project.
  • Great Customer Success team
  • Great printing experience (paper goods, mailers, boxes, PODS, machine written cards)
  • Good communication from all teams (finance, CS, and design)
  • Easy to use SFDC integration (more so on the sales side of the house)
  • Campaign set up, more support in rule creation
  • I would love to see a project intake form or even a library of templates to choose from when beginning a project. So it is clear exactly what is needed from us, prior to starting a project.
  • More QA on the PFL side of the house throughout the campaign setup. We had an instance where one campaign continued to break, and while one of our marketers was at an event, it was being fixed. I am sure both teams (Checkr and PFL) have room for improvement here.
  • Invoicing and bucketing of funds
PFL Hybrid Experience Platform has been suited for almost all of the scenarios we use it for. Unfortunately, we have seen that other vendors meet our expectations more when it comes to things like a campaign setup, the rule setup, timelines, templates, curation teams, etc.
Score 8 out of 10
Vetted Review
Verified User
We leverage PFL to assist us in automating direct mailing to patients after they have virtual appointments with our clinical pharmacists. We have integrated directly with PFL via our cloud-based software to send them PDFs at a specific point in our clinicians' workflow, at which point PFL prints & mails them daily on our behalf.
  • Timeliness of printing services
  • Responsiveness of customer success team
  • Communication about mapping or API changes
Well suited for healthcare as they offer HIPAA compliant communications
Score 9 out of 10
Vetted Review
Verified User
I utilized PFL Hybrid Experience Platform as a door opener gifting program to drive meetings with sales.
  • Streamlines the shipping process
  • Extensive communication with the team to resolve any issues
  • Easy to use / integrate the platform with our systems
  • Invoicing/PO process could be more efficient
Any type of mailer campaign where you would like to send a gift to prospects.
August 25, 2022

Amazing company!!

Alison Gilleran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
My company used PFL Hybrid Experience Platform as a main component in out client and employee swag distribution. We send our swag items to them in bulk for our sales team to send to clients in a quick and efficient way. We are also able to send the items to our offices for employee use. My company also uses PFL for our holiday swag items and they help provide new items for us to order while also using our suggestions.
  • Timely email responses
  • They have creative ideas while also letting use our own ideas
  • very friendly and supportive
  • provides an efficient program for our sales team
  • updating their digital experience
  • providing more premium options
We use PFL for our holiday swag items and we have had a great experience with them providing us ideas and allowing us to use our own ideas. They provide companies for us to use and coordinates their own products for us to order.
Jessica Cloeter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use PFL for direct printing and sales ordering of collateral and promotional items. This helps to centralize our sales material ordering and distribution freeing up marketing from managing the requests for materials when it is needed. In addition, it helps with executing direct mail campaigns.
  • Manages existing inventory
  • Printing collateral
  • sourcing materials and promotional items
  • forecasting refills on promotional items
The ordering platform makes it easy for our team to quickly order and ship materials that they need to perform their job without waiting for me.
JennaRae DeMaio | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use PFL Hybrid Experience Platform to send mailers to customers and prospects straight from the Salesforce CRM. It makes it easier for me to make warm introductions to clients and send over gifts as a token of appreciation when they take meetings. The platform handles the address capture process for me so I don't have to wait for an email response to know where to send something.
  • sends gift mailers quickly
  • makes clients feel more comfortable providing a shipping address
  • nothing comes to mind!
PFL Hybrid Experience Platform is well suited for anyone who wants to offer a gif to a client as a thank you for setting aside time for a quick meeting. It is great for sending a coffee in advance to be enjoyed during the call. I cannot think of a less appropriate use case.
Score 7 out of 10
Vetted Review
Verified User
We use PFL to trigger direct mail to our members. We've used it to drive conversions as well as surprise and delight.

We are an education benefits company, so similarly to how you might receive mail from your health insurance, we send mail about their education benefit. Some of our members are less tech savy so mail is a good medium for them.
  • It integrates with Marketo.
  • It sends data back to you about delivery information when it can.
  • Building a new webhook is fairly simple.
  • The reporting is poor.
  • You can't pull a report of all sends of a particular piece, you have to adjust the calendars.
If you want to trigger direct mail and do not require a ton of personalization, PFL is a great product. It's fairly easy to use and the direct mail pieces are good quality. They also have a wide assortment to choose from. If you want to get super personalized that's where there are some limitations when working through Marketo we have found.
Score 10 out of 10
Vetted Review
Verified User
We use it for sales materials and promo items. It allows us to easily send out materials across the country.
  • Customer support.
  • Team support.
  • Streamlined ordering.
  • There are 3 different systems for different functions.
  • Tracking spend and budget.
If you have a large team spread out, then PFL is necessary. You can control spend and limit purchases. Items are sent directly to those who need them without me doing it.
Matt Quirk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We've leveraged Hybrid Experience Platform at Insight for many different types of campaigns and lead generation. From helping webinar registrants get excited for their up-coming session with Popcorn and Coffee, to meeting-setters in a "do this, get this" scenario, to congratulating CIO's for having won a prestigious award in their region. We've found incredible value in the partnership with Hybrid Experience Platform. Not only do they consult with us and help us reach our demand gen and appointment setting goals, but they proactively bring new ideas to the table and work directly with our Marketo experts to ensure the API is working properly. If you're finding it harder to connect with prospects and existing customers via the "same old channels", definitely look at PFL to help. Merging the digital experience with the physical can be a massive game changer.
  • Integrates with our marketing automation tools
  • Provides holistic visibility from order thru Marketo to shipping to delivery
  • Customized experiences that match our campaign and program motions
  • Deep customer success support
  • Internal account expansion for enterprise accounts... helping the client bring PFL into more teams across marketing and the company
Well suited for integrated campaign motions that are built to surprise and delight prospects and customers alike.
Webinars, virtual events, behavioral triggers from content engagement, in-person or hybrid events, campaign engagement, executive door openers, and so so many more opportunities.
Highly scaleable. We'll be looking at incorporating and scaling even more programs in the near future. The main driver here has been slow adoption by other teams due to a misunderstanding of what PFL provides.

Some teammates believed PFL to be an agency, and therefor didn't leverage them in campaigns for a long time.
Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines.

This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
March 18, 2022

Fantastic

Score 10 out of 10
Vetted Review
Verified User
They perfected our logo colors and printed our business collateral. We had worked quite unsuccessfully with other reputable vendors and nothing came close to the quality and vibrancy of PFL’s work. I was thrilled with their ability to ensure the colors we used were perfectly represented. I didn’t think that would be such a challenge, but it was for other companies.
  • Color matching
  • Color vibrancy
  • Quality printing
  • They aren’t very well known
If you have vibrant colors in your business cards and handouts, these are the people who can bring your products to life. Other companies’ work was dull and washed out. I was very concerned until I found PFL and they immediately understood what I was trying to achieve and their product delivered was perfect.
They are excellent
Very responsive
Score 8 out of 10
Vetted Review
Verified User
PFL is being used by our Marketing Department to create cross-channel campaigns that expand into print. It allows personalized print pieces to be sent alongside Marketo emails. It also allows us to automate the sending of ongoing print pieces.
  • Integrates with Marketo to create personalize print pieces
  • Enables cross-channel campaigns
  • Offers creative print and tactile marketing pieces
  • Time to launch a campaign seems long
  • Lots of turnover among account reps
If you have a budget and are trying to sell services or complex products, pairing print and create tactile pieces with your digital campaigns can be very effective. We made the mistake of not including a trackable CTA on our first mailer. If you just need a print provider, there are probably cheaper options, but the ability to integrate with Marketo makes it a powerful automation tool!
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
Support and account management is good, it can just take a while to go through all the steps to get something live.
Score 5 out of 10
Vetted Review
Verified User
We use PFL [Tactile Marketing Automation] as a lead generation tool for our sales team. We work closely with sales to identify key targets, and then we deliver mailers via FedEx to open the door for our sales team when it comes to building up interest and pipeline. It's used jointly by sales and marketing to power the campaigns.
  • Integration with our Marketing Automation system (Marketo)
  • A team dedicated to helping you scope out mailers and concepts, as well as pricing them out
  • Warehouse storage of mailers
  • Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
  • We've had instances of them sending out the wrong mailers based on the orders we've triggered.
  • Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
If you're working for an organization that wants to do direct mail as a tactic, [PFL Tactile Marketing Automation is] an acceptable basic solution. They can scope out mailers, price them, and help with fulfillment. But the end results of those mailers and the eye for quality has been questionable on occasion from my experience.
Score 8 out of 10
Vetted Review
Verified User
At Marketo, we used the TMA solution in coordination with SwagIQ. We built an ABM campaign around direct mail with massive success.
  • Easy for sales to control direct mail.
  • Great at tracking success rates.
  • We had fulfillment issues once we scaled across the larger organization.
  • Our Marketing Team didn't see to be on board as much as our Sales Team.
Mid Market
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