PFL offers direct mail that is...
- Simplified: PFL simplifies direct mail execution by managing the entire process under...
We are an education …
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Entry-level set up fee?
- $10,000 Required
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $40,000 per year
- Tech Details
PFL offers direct mail that is...
- Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement.
- Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches from postcards and letters to 3-D mailers with logoed items.
- Personalized: Uses a data to personalize and trigger sends at any scale—from hundreds to millions.
- Measurable: Integrate a CRM/MAP with PFL's platform to manage and measure direct mail performance and ROI.
- Supported: CRM & Marketing Automation Integrations
- Supported: Direct Mail Design
- Supported: Gift Status Tracking
- Supported: Dashboards and Reporting
- Supported: Conversion Rate Management
- Supported: Inventory Management
- Supported: Warehouse and Fulfillment
- Supported: Mailing List Management
|Deployment Types||Software as a Service (SaaS), Cloud, or Web-Based|
- Providing direct mail options based on our campaigns and goals.
- Sourcing all items for the direct mail, including being able to print all items (boxes/brochures/notes/etc.).
- Variable, on-demand printing, to create customized pieces instead of static kits.
- More e-Gifting options.
- More creative, really different concepts. They typically provide good options but many times similar concepts.
- Addresses used for direct mail piece.
- Status of delivery to recipients.
- Great Customer Success team
- Great printing experience (paper goods, mailers, boxes, PODS, machine written cards)
- Good communication from all teams (finance, CS, and design)
- Easy to use SFDC integration (more so on the sales side of the house)
- Campaign set up, more support in rule creation
- I would love to see a project intake form or even a library of templates to choose from when beginning a project. So it is clear exactly what is needed from us, prior to starting a project.
- More QA on the PFL side of the house throughout the campaign setup. We had an instance where one campaign continued to break, and while one of our marketers was at an event, it was being fixed. I am sure both teams (Checkr and PFL) have room for improvement here.
- Invoicing and bucketing of funds
- Timeliness of printing services
- Responsiveness of customer success team
- Communication about mapping or API changes
- Streamlines the shipping process
- Extensive communication with the team to resolve any issues
- Easy to use / integrate the platform with our systems
- Invoicing/PO process could be more efficient
- Timely email responses
- They have creative ideas while also letting use our own ideas
- very friendly and supportive
- provides an efficient program for our sales team
- updating their digital experience
- providing more premium options
- Manages existing inventory
- Printing collateral
- sourcing materials and promotional items
- forecasting refills on promotional items
- sends gift mailers quickly
- makes clients feel more comfortable providing a shipping address
- nothing comes to mind!
We are an education benefits company, so similarly to how you might receive mail from your health insurance, we send mail about their education benefit. Some of our members are less tech savy so mail is a good medium for them.
- It integrates with Marketo.
- It sends data back to you about delivery information when it can.
- Building a new webhook is fairly simple.
- The reporting is poor.
- You can't pull a report of all sends of a particular piece, you have to adjust the calendars.
- Customer support.
- Team support.
- Streamlined ordering.
- There are 3 different systems for different functions.
- Tracking spend and budget.
- Integrates with our marketing automation tools
- Provides holistic visibility from order thru Marketo to shipping to delivery
- Customized experiences that match our campaign and program motions
- Deep customer success support
- Internal account expansion for enterprise accounts... helping the client bring PFL into more teams across marketing and the company
Webinars, virtual events, behavioral triggers from content engagement, in-person or hybrid events, campaign engagement, executive door openers, and so so many more opportunities.
Some teammates believed PFL to be an agency, and therefor didn't leverage them in campaigns for a long time.
This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
- Color matching
- Color vibrancy
- Quality printing
- They aren’t very well known
- Integrates with Marketo to create personalize print pieces
- Enables cross-channel campaigns
- Offers creative print and tactile marketing pieces
- Time to launch a campaign seems long
- Lots of turnover among account reps
- Integration with our Marketing Automation system (Marketo)
- A team dedicated to helping you scope out mailers and concepts, as well as pricing them out
- Warehouse storage of mailers
- Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
- We've had instances of them sending out the wrong mailers based on the orders we've triggered.
- Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
- Easy for sales to control direct mail.
- Great at tracking success rates.
- We had fulfillment issues once we scaled across the larger organization.
- Our Marketing Team didn't see to be on board as much as our Sales Team.