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December 17, 2019
Great solutions for the sales org!
At Marketo, we used the TMA solution in coordination with SwagIQ. We built an ABM campaign around direct mail with massive success.
- Easy for sales to control direct mail.
- Great at tracking success rates.
- We had fulfillment issues once we scaled across the larger organization.
- Our Marketing Team didn't see to be on board as much as our Sales Team.
PFL TMA Scorecard Summary
About PFL TMA
The Tactile Marketing Automation app, provided by Printingforless.com (PFL), allows users to set up automatic triggers to send direct mail based on digital behavior. It also delivers alerts to users when direct mail is delivered. TMA integrates with CRM and Marketing Automation software to pull behavioral signals and add delivery status to contact records. It is commonly used in B2B marketing contexts, and has become particularly popular with the rise of account-based marketing.
PFL TMA Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |