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Piano Composer

Piano Composer

Overview

What is Piano Composer?

Piano Composer, from Piano Software in New York, allows users to design, test, deploy, and manage audience experiences based on scenarios, rules, triggers, and conditions, all without IT. It presents out of the box loyalty and engagement solutions, and…

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Recent Reviews
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Reviewer Pros & Cons

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Verified User
Project Manager in Information Technology
Internet Company, 1001-5000 employees
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Pricing

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Piano Composer

Piano Composer

N/A
Unavailable

What is Piano Composer?

Piano Composer, from Piano Software in New York, allows users to design, test, deploy, and manage audience experiences based on scenarios, rules, triggers, and conditions, all without IT. It presents out of the box loyalty and engagement solutions, and allows users to engage customer segments on…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Piano Composer?

Piano Composer Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(2)

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
December 11, 2023

Piano Composer is a great all-rounder for segmenting users and driving desired behaviour

Verified User
Project Manager in Information Technology
Internet Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We are a digital and print news publisher. We use Piano Composer for our subscription flows. For example, to create and manage dynamic paywalls, dynamic subscriptions and landing pages. We also use Piano Composer's segmentation capabilities and range of algorithms to improve our targeting. This helps us to create the best experience we can for users, while also ensuring we optimise our revenue from advertising and subscriptions so we can continue to provide high quality journalism.
Pros and Cons
  • Very easy to use interface
  • Powerful algorithms to improve targeting
  • Great engagement with clients about improvements and future roadmaps
  • Acquires companies often and integration of these sometimes cause bugs and outages
  • Can be slow to load sometimes
  • Any custom work you need done by their developers takes far too long
Likelihood to Recommend
Piano Composer is well suited to news publishers in particular currently, but in theory this tool could be used by any organisation that relies on a paywall or advertising to generate revenue. Their increasingly powerful segmentation tool would also be very useful to many companies, as you can target particular users very easily or rely on their algorithms to do it for you and learn to optimise over time. I also think that if you have a sales pipeline/funnel that you want to nurture users through, Piano Composer can help you to do that.
Piano Composer Feature Ratings
Testing and Experimentation (19)
62.10526315789473%
6.2
a/b experiment testing
90%
9.0
Split URL testing
80%
8.0
Multivariate testing
80%
8.0
Multi-page/funnel testing
70%
7.0
Cross-browser testing
80%
8.0
Mobile app testing
70%
7.0
Test significance
80%
8.0
Visual / WYSIWYG editor
90%
9.0
Advanced code editor
80%
8.0
Page surveys
N/A
N/A
Visitor recordings
N/A
N/A
Preview mode
60%
6.0
Test duration calculator
80%
8.0
Experiment scheduler
90%
9.0
Experiment workflow and approval
70%
7.0
Dynamic experiment activation
90%
9.0
Client-side tests
N/A
N/A
Server-side tests
N/A
N/A
Mutually exclusive tests
70%
7.0
Audience Segmentation & Targeting (4)
77.5%
7.8
Standard visitor segmentation
80%
8.0
Behavioral visitor segmentation
80%
8.0
Traffic allocation control
90%
9.0
Website personalization
60%
6.0
Results and Analysis (10)
50%
5.0
Heatmap tool
N/A
N/A
Click analytics
70%
7.0
Scroll maps
N/A
N/A
Form fill analysis
70%
7.0
Conversion tracking
80%
8.0
Goal tracking
N/A
N/A
Test reporting
70%
7.0
Results segmentation
70%
7.0
CSV export
80%
8.0
Experiments results dashboard
60%
6.0
Platform Integration Features
N/A
N/A
Return on Investment
  • Increased digital subscriptions substantially
  • Enables quick and easy testing, which saves lots of time
  • Is quite expensive as a tool overall, so you need to balance the benefits to the number of users you have
Alternatives Considered
Optimizely is a great platform for A/B testing with multiple variants and across a range of devices, browsers etc. What makes Piano Composer different is that you can add tests within your flows - specifying exactly where and why you want things to happen, whilst still building the rest of your experiences around this. The other huge benefit to Piano Composer is that it contains their Customer Segmentation engine and processing this data with their proprietary algorithms, so it is taking everything it knows about your users and including this in the segmentation process, which I think it much more powerful.
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