Great advances to the DMP
They have their exclusive data being very useful, both the clicks and the conversions of a user on an ad are taken into account, this tool …
Overview
What is Piano DMP?
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and…
Recent Reviews
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What is Piano DMP?
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi…
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Product Details
- About
- Tech Details
What is Piano DMP?
Piano DMP Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Reviews and Ratings
(4)Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
May 02, 2022
Great advances to the DMP
They have their exclusive data being very useful, both the clicks and the conversions of a user on an ad are taken into account, this tool will be able to actively show our ad, This tool also helps the roles as sellers and own advertisers, we can access transactional data, such as demographic and behavioral data
- Provides a better understanding of customers
- It is based on highly impressions data from online advertising channels
- It should be noted that not all results can be used, it depends on their quality.
- It is considered a relatively new tool for data analysis.
- Care must be taken with the quality of these data.
70%
7.0
76.66666666666667%
7.7
80%
8.0
80%
8.0
- Provides a company with a deeper understanding
- This platform are real-time bidding systems that connect buyers
- The DMP analyzes the results from targeting
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
April 30, 2022
About Piano DMP
Score 8 out of 10
Vetted Review
Verified User
This platform collects and organizes data from various sources, including information directly from our customers and information from third-party internet websites. It includes the results of the surveys of a specific demographic group, it is good to collect data on the purchasing patterns and the web movement of the clients.
- The DMP you offer can provide analytics on which products are most popular.
- Thanks to these analyses, we have managed to get to know our target audience better.
- Data may be collected incorrectly.
- Some of the derivations of user behavior may not be exact.
80%
8.0
83.33333333333334%
8.3
80%
8.0
80%
8.0
- Provides audience information for the other pieces of the system to move forward.
- We can build a very complete picture of the anonymous user.
Piano DMP form is simpler, as is its customization, we have an invaluable data source in its own systems, the construction of an eCommerce solution is ambitious and projected, the careful design of the logic of use is evident, in addition, its use can meet very diverse needs within the business.
April 21, 2022
Analysis of a large amount of site navigation data
It makes it possible to have a proper focus for those who visit the site. By doing so, the chances of acquiring new members will increase dramatically over time. Also, it is easier to analyze because the data is automatically collected and available whenever we need to perform an analysis of it.
- Abundant configurations and segments to analyze a large amount of navigation data.
- BI UI/UX is easy to understand and trends can be immediately captured.
- It is also possible to create a segment that produces more results by incorporating and multiplying member attribute data.
- Since segmentation is a bit complicated, the code must be written with the original Cxense description method and the cost of operation is high in some cases.
- I want you to expand the range of interfaces that can be operated with tools.
- I think it's fine to extend the functions a bit more.
90%
9.0
90%
9.0
85%
8.5
90%
9.0
- With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
- The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
- In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.