PingGo

PingGo is a PR platform designed to simplify the PR process for businesses and agencies. According to the vendor, it provides tools and resources to help users write, pitch, and distribute press releases and media stories. The product is aimed at businesses of all sizes, from startups to large enterprises, and is commonly used by PR professionals and agencies, business owners and entrepreneurs, marketing and communications professionals, startups and small businesses, as well as technology companies.

Key Features

Workspaces for focus: PingGo provides workspaces for users to focus on their PR projects, allowing them to organize and manage their tasks, deadlines, contacts, and pitches in one shared space. Users can collaborate with their team members within the workspaces, ensuring everyone stays on track and nothing falls through the cracks. According to the vendor, the workspaces help users stay organized and focused, enabling them to work more efficiently and effectively on their PR projects.

Storytelling: PingGo offers prompts that guide users in crafting their PR stories, helping them understand the story's audience and how to effectively communicate it. Users can use the prompts to structure their content and ensure they cover all the necessary elements in their press releases and media stories. The vendor claims that PingGo helps users develop their storytelling skills, allowing them to write clear, concise, and engaging stories that resonate with the media and their target audience.

Write beautifully: PingGo allows users to collaborate with their team members in writing press releases and media stories. Users can write clear, concise, and engaging content using PingGo's platform, which follows the expected press release formula. The platform provides editing capabilities, allowing users to perfect the flow and language of their press releases and media stories, as claimed by the vendor.

Build relationships: PingGo helps users keep track of their media contacts, enabling them to maintain close relationships with the journalists who can help grow their startup. Users can track and manage their media contacts within PingGo, ensuring they have the right connections to effectively pitch their stories. The vendor suggests that by building relationships with media professionals, users can increase their chances of getting media coverage for their startup.

Work smarter: PingGo serves as a central hub for storing key messages, content, and contacts, allowing users to access all the necessary information in one place. Users can store their key messages, press releases, media contacts, and other PR-related content within PingGo, eliminating the need for multiple tools and platforms. According to the vendor, the platform helps users work smarter by streamlining their PR processes, enabling them to get more done in less time.

Prompts and Templates: PingGo provides sector-specific prompts and templates to help users structure their PR content. Users can access a wide range of templates for press releases, blogs, strategies, biographies, company backgrounds, and key messages. The platform offers press release templates for various company milestones, such as launches, contract wins, award wins, senior appointments, product launches, investments, and more, as stated by the vendor.