Pirsch Analytics

Pirsch Analytics is a web analytics solution offered by Emvi Software GmbH. According to the vendor, it is designed to provide detailed insights into website traffic and visitor behavior while prioritizing privacy. The product aims to offer a lightweight and open-source alternative to traditional analytics tools like Google Analytics. Pirsch Analytics is intended to help businesses understand their audience, optimize marketing campaigns, and improve website performance. It is marketed as suitable for a wide range of company sizes, from small businesses and startups to large enterprises. The product is said to be utilized by various professions and industries, including web agencies, freelancers, developers, marketing professionals, e-commerce companies, digital marketing agencies, content publishers, SaaS startups, and bloggers.

Key Features

Real-time Analytics: According to the vendor, Pirsch Analytics provides real-time data on website traffic, including the number of visitors, page views, and referral sources.

Visitor Insights: The vendor states that the product offers insights into visitor behavior, such as their geographic location, device type, browser, and operating system, to help businesses better understand their audience.

Event Tracking: According to the vendor, Pirsch Analytics allows businesses to track and analyze specific user actions, such as clicks, downloads, form submissions, and video plays, in order to measure engagement and optimize user experience.

Customizable Dashboards: The vendor claims that businesses can create personalized dashboards with drag-and-drop widgets using Pirsch Analytics, allowing them to visualize key metrics and track their website's performance in real-time.

Goal Tracking: According to the vendor, Pirsch Analytics enables businesses to set and track custom goals, such as conversions, sign-ups, or purchases, in order to measure the effectiveness of their marketing campaigns and improve conversion rates.

Referral Analysis: The vendor states that Pirsch Analytics helps businesses identify and analyze the sources that drive traffic to their website, including search engines, social media platforms, and other websites, in order to optimize their marketing efforts.

Campaign Tracking: According to the vendor, Pirsch Analytics allows businesses to monitor the performance of their marketing campaigns by tracking the effectiveness of different channels, campaigns, and mediums in driving traffic and conversions.

Content Performance: The vendor claims that Pirsch Analytics enables businesses to measure the performance of their website content by tracking metrics such as page views, time on page, and bounce rate, in order to identify top-performing content and optimize their content strategy.

User-friendly Interface: According to the vendor, Pirsch Analytics offers a user-friendly and intuitive interface that is easy to navigate, allowing businesses to access the analytics data they need without requiring technical expertise.