Piwik PRO

Piwik PRO

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Score 8.6 out of 100
Piwik PRO


What is Piwik PRO?

Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and...

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What is Piwik PRO?

Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and Russian data protection…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://piwik.pro/pricing


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Matomo Analytics?

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over…

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Product Demos

Piwik PRO Analytics Suite – privacy compliance and high-touch support
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Product Details

What is Piwik PRO?

Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA).

The platform includes customer care from implementation and onboarding, through product training, to analytics consulting and custom integrations – Piwik PRO provides a personal approach on every step of the user's journey.

Piwik PRO Features

  • Supported: customer journey analytics
  • Supported: tag management
  • Supported: consent management

Piwik PRO Screenshots

Screenshot of Piwik PRO Customer Data PlatformScreenshot of Core reportScreenshot of DashboardScreenshot of Funnel reportScreenshot of User flow reportScreenshot of Tag ManagerScreenshot of Consent Manager

Piwik PRO Video

Piwik PRO Analytics Suite – privacy compliance and high-touch support

Piwik PRO Downloadables

Piwik PRO Integrations

Piwik PRO Competitors

Piwik PRO Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows
Mobile ApplicationNo
Supported CountriesDACH, BENELUX, US
Supported LanguagesGerman, English, Finnish, French, Japanese, Dutch
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Reviews and Ratings




(1-8 of 8)
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Wilco Wietsma | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Since Google Universal is slowly being phased out and with privacy becoming more and more important we decided to look for alternatives. For this moment besides GA4. We've tried several alternatives but most didn't have all the features we needed, were too expensive, or in our mind didn't have the right data safety model. With Piwik Pro, we are now testing on our corporate site and using Piwik as the only program on our Vacancy site. The great thing about Piwik is that the look in feel is quite a lot like Google Universal Analytics and such is easy to understand and comprehend for many of our users. Most of the features exist and with two weekly releases, Piwik is getting better and better. Since we are looking into and testing whether we can ditch Google altogether Piwik is especially on our shortlist because of the integrated tag manager and consent manager. The tag manager works pretty great but sometimes I experience some caveats, especially when debugging. Most of the time it ironically has to do with my own browser's privacy settings.
  • Easy to understand and read data.
  • Great authorisation management and switching between sites.
  • Your own and easy to remember login.
  • Community forum with developers and users.
  • Simple and quick settings.
  • Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
  • Tag Manager: not all tags/triggers are possible yet to what we are used to.
  • Are more progressive payment model: more little steps to buy a plan.
  • Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.
Piwik Pro Core is especially perfect for smaller businesses that want to have an alternative to Google's ecosystem. You can do a lot of the great stuff you can do with GA UA and GA4. But it still needs some tweaking. Especially for some bigger companies who have a lot of events, it would be great to have some smaller payment steps, as of right now it can be quite steep for some companies to pay the bill if you go above 500.000 events per month. Nevertheless, I believe this is one of the better options available when data ownership and privacy come to mind.
Deepa Kumari | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
For our website and Android app, we use Piwik to analyze user journeys and behavior. Using Piwik we get intelligent insight that helps us to adjust our workflows as necessary. The sales and Marketing team have greatly benefited from it.
  • Analyzing Customer Journey.
  • User flow and user path.
  • Tag management.
  • User Interface.
  • Limited integration with third party tools.
Tracking user activity on our website and mobile app is made easy with Piwik. Collecting user data, helps us understand what user is doing on our product. The Piwik server stores the data and it can be exported to Power Bi and other Data visualization software.
Score 9 out of 10
Vetted Review
Verified User
We use it to canalize our effort and investment to the areas that our clients use the most. As software to show the main interactions in your company is useful to improve areas that need more intervention and that could have more potential within our customers. This data let us know the interests of our clients.
  • Data collection.
  • Data analysis.
  • Tag managing.
  • User interface.
  • Integration with other apps.
  • Some tracking features.
Is well suited for big companies and small companies. Is important to have at least a group of people that works directly with the data collected. As is free is affordable for everyone. Is not suitable for companies with no internet interaction, but is possible to implement in a lot of different types of business.
Devin Mulvey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is one of the best software that allows large and small organizations to track the behavior and feelings of all people through the web and from the application. Piwik Pro helps process large volumes of information and data, counting With the US, Chinese, and Russian laws. This platform can be implemented using a desktop computer or through an Android phone.
  • Manage all campaigns and increase large volumes of data.
  • It has an excellent activity panel through which you can have complete visibility of each activity you carry out.
  • It's great to track all interactions between users and track all conversions.
  • Integrate with other tools could be improved, because it's a bit hard to do.
  • It has functions similar to Google Analytics, it is quite easy to understand and the user interface is fascinating.
  • Its cost is quite understandable given the great functions that it has allowed us to use for marketing.
Actually, it is a platform that I would recommend to analyze all the data and information. It allows us to optimize the entire journey of our clients. It is a flexible tool and has excellent data security, through Piwik we can keep track of all our commercial objectives, create reports and analyze all campaigns.
Sourov K Chowdhury | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Piwik Pro is more user-friendly than Google Analytics, and it is also simple to learn. It gave us detailed reports that made it easy to figure out what was going on. It’s a fantastic tool for tracking and analyzing marketing campaigns, private websites, and mobile applications. Piwik Pro is jam-packed with unmatched features and functionality in the industry. It’s a lot more accurate and easier to use than Google Analytics, which is a huge plus. As a result, we have access to higher-quality data and a comprehensive range of metrics for analysis. It also filters out referrer spam, which is something that Google does not do at all.
  • It is easy to set up and configure.
  • Out-of-the-box, the data visualizations are impressive.
  • It's simple to update, and the UI is clear and straightforward to understand.
  • User-friendly and fast, the web interface is ideal for moving objects.
  • UI isn't very user-friendly and there is room for improvement.
  • Integration with other applications is not easy.
Piwik Pro has a simple interface that even the most inexperienced user can navigate. In contrast to Google Analytics, it safeguards our data and the privacy of our customers. I also like that all data is encrypted and not shared with the company. Its ability to create and track campaigns, such as email communication click-through rates. Even with customized themes, the interface can be challenging to navigate. It would be wonderful if the development team had more enthusiasm for adding new features.
Score 10 out of 10
Vetted Review
Verified User
As long-time users of the open-source Piwiki analytics solution, Piwik Pro was the natural choice for our business' web analytics need. Piwik Pro offers the granular visibility and reliable coverage that popular solutions like Google Analytics lack. Piwik Pro is essential for our marketing attribution and analytics. I use it almost every day and I've never had an issue!
  • Extremely easy-to-use and install
  • Session-level tracking with near 100% coverage
  • Great privacy features (opt-in tracking)
  • The UI can be a bit laggy & slow
  • The cloud version is paid & expensive
  • Little-to-no third-party software integrations
Piwik Pro is a far superior alternative to blunter analytics tools like Google and Hotjar, and offers the session-level specificity that most tracking software lacks.
Gerhard Kürner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Piwik PRO with our customers to give them a way to own their website, online store and app data in a privacy compliant way. We also use audience manager (CDP) to build new audiences. The raw data export from Piwik PRO also provides the data basis for our AI-based lead and churn scoring projects.
  • Being the owner of your own analytics data
  • Tracking on session levels including personal data (with consent)
  • Raw data export of the analytics data
  • User Interferface
  • Consent Management Banner
Piwik PRO is a cost-effective variant for tracking first-party data with a strong focus on data protection and privacy.
Score 9 out of 10
Vetted Review
Verified User
We're a young startup and Piwik PRO helps us to get to know our customers better. Currently it's just one person in our organization who's working with Piwik PRO to analyze the efficiency of our marketing campaigns on social media. In addition we also track the traffic on our website including visitors, conversion rate, etc.
  • Dashboard looks awesome.
  • Creating reports.
  • Design of their website.
  • Transparent pricing.
I cannot say much about it because we don't have a lot of specific scenarios where we're using it and it applies only to our industry. It's obviously great for tracking the customer journey and to keep track of all relevant numbers. We didn't have much experience with marketing campaigns before we founded our company so with Piwik PRO we learn a lot about the effects of different actions.
We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.
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