Overview
What is Piwik PRO?
Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and…
A more privacy friendly alternative
"A better alternative to Google Analytics with advance tracking."
Canalizing your efforts for a better customer experience.
The best function to analyze data and collect information from potential customers.
"Piwik Pro is jam-packed with unmatched features and functionality in the industry."
Get back control of your first-party data
Only tried a fraction of the functionalities so far, but we can recommend this without reservation!
Pricing
What is Piwik PRO?
Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and Russian data protection…
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Matomo Analytics?
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over…
Product Demos
Piwik PRO's Maciej Zawadziński & ZEE5's Tarun Katial Fireside Chat // MarTech India Bridge 1
Piwik PRO’s geo-expansion success // Piotr Korzeniowski in Microsoft’s Partner Webinar [EN]
Piwik PRO’s geo-expansion success // Piotr Korzeniowski in Microsoft’s Partner Thursday Webinar [PL]
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
What is Piwik PRO?
Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA).
The platform includes customer care from implementation and onboarding, through product training, to analytics consulting and custom integrations – Piwik PRO provides a personal approach on every step of the user's journey.
Piwik PRO Features
- Supported: customer journey analytics
- Supported: tag management
- Supported: consent management
Piwik PRO Screenshots
Piwik PRO Integrations
Piwik PRO Competitors
Piwik PRO Technical Details
Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Windows |
Mobile Application | No |
Supported Countries | DACH, BENELUX, US |
Supported Languages | German, English, Finnish, French, Japanese, Dutch |
Comparisons
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Reviews and Ratings
(15)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Piwik Pro has gained popularity among organizations as a powerful tool for tracking and analyzing user behavior on the web and applications. Users have found it invaluable for monitoring marketing campaigns, private websites, and mobile applications. The platform provides detailed reports that help users understand what is happening and make informed decisions. Piwik Pro's unmatched features and functionality make it a viable alternative to Google Universal Analytics, particularly with its integrated tag manager and consent manager. Additionally, Piwik Pro allows users to own their data in compliance with privacy regulations, giving them full control over their website, online store, and app data. Startups especially find value in using Piwik Pro to better understand their customers and improve their offerings. With the ability to track website traffic, visitors, and conversion rates, Piwik Pro is a valuable tool for optimizing marketing campaigns and improving customer engagement. Its intelligent insights provide actionable information for adjusting workflows and identifying areas that require intervention. By leveraging Piwik Pro's capabilities, organizations can gain a deeper understanding of their audience's interests and needs. The platform also enables advanced analytics projects such as AI-based lead and churn scoring by providing raw data exports for further analysis. Overall, Piwik Pro proves to be an essential tool for businesses looking to gather meaningful insights from their digital properties while ensuring compliance with privacy regulations.
Activity panel: Provides complete visibility of each activity carried out. Several users have praised the activity panel of the product, stating that it offers a comprehensive view of all activities performed. This feature has been appreciated for its ability to easily track user interactions and monitor conversions.
Ease of setup and configuration: Simple to update the product. Many reviewers have mentioned that they found the setup and configuration process of this product to be effortless. They have described it as easy to use and update, allowing them to quickly make any necessary changes without difficulty.
Data visualizations: Impressive out-of-the-box visuals. The pre-built data visualizations provided by this product have received positive feedback from users. They have commended these visuals for their impressive quality, finding them to be clear and straightforward. These ready-made visual representations make it easy for users to understand and interpret data effectively.
Difficult Integration Process: Some users have found it challenging to integrate the tool with other applications, indicating that there is room for improvement in streamlining the integration process.
Unfriendly User Interface: Several reviewers have mentioned that the user interface UI of the tool is not very user-friendly. They feel that improvements can be made in this aspect to enhance the overall usability and ease of navigation.
Limited Features and Design: A number of users have expressed dissatisfaction with certain features of the tool, particularly filtering options and tag management, stating that they are not as comprehensive or easy to use compared to other tools they have used before. Additionally, some users find the design of the website lacking, suggesting that it may not be visually appealing or intuitive.
Users have made several recommendations for Piwik based on their experiences with the product. The three most common recommendations are as follows:
- Try Piwik on a spare server to see if it meets your needs.
- Seek an experienced implementation partner who is familiar with Piwik for a successful project.
- Set up a virtual machine to easily trial Piwik before committing to it.
Additionally, users advise planning for ongoing database maintenance and considering clustering if users decide to proceed with Piwik. These additional recommendations highlight the need for proper long-term management and scalability considerations.
Attribute Ratings
Reviews
(1-5 of 5)A more privacy friendly alternative
- Easy to understand and read data.
- Great authorisation management and switching between sites.
- Your own and easy to remember login.
- Community forum with developers and users.
- Simple and quick settings.
- Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
- Tag Manager: not all tags/triggers are possible yet to what we are used to.
- Are more progressive payment model: more little steps to buy a plan.
- Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.
- Tag management
- Consent management
- Easy to use analytics
- Authorisation management
- Much better consent management insights.
- Easy to read built in dashboards and reports for our HR department.
- Much better privacy especially important when collecting data on a job site.
- GA isn't that privacy friendly, something we do require on our jobboard.
- Matomo is a great program with some unique features compared to Piwik, but the lay-out is - in my eyes - more cluttered. Also the different type of database makes it a bit slower
Besides these two I've also checked Plausible Analytics, which is a nice package but a bit to much bare bone for us right now. Especially on the part of custom dimensions.
- Data collection.
- Data analysis.
- Tag managing.
- User interface.
- Integration with other apps.
- Some tracking features.
- Data analytics.
- Data collection.
- Customer service.
- Improving customer service.
- Canalize money.
- Find potential products.
- Manage all campaigns and increase large volumes of data.
- It has an excellent activity panel through which you can have complete visibility of each activity you carry out.
- It's great to track all interactions between users and track all conversions.
- Integrate with other tools could be improved, because it's a bit hard to do.
- It has functions similar to Google Analytics, it is quite easy to understand and the user interface is fascinating.
- Its cost is quite understandable given the great functions that it has allowed us to use for marketing.
- A tool through which you can obtain complete data through the web or mobile application.
- Allows you to integrate with the best visualization tools, create campaigns, and much more.
- It has helped us improve productivity with SharePoint and Office 365.
- It has given us templates that are completely customizable, which can be used for the creation of labels.
- We have obtained a good impact both economically and in data integration.
- It has allowed us to collect and analyze all the data of our clients, and to create groups that allow us to divide potential clients and make personalized messages.
- We use the Enterprise plan because it provides us with the necessary tools and unlimited features.
- It is easy to set up and configure.
- Out-of-the-box, the data visualizations are impressive.
- It's simple to update, and the UI is clear and straightforward to understand.
- User-friendly and fast, the web interface is ideal for moving objects.
- UI isn't very user-friendly and there is room for improvement.
- Integration with other applications is not easy.
- The product is simple and provides a wide range of metrics that can all be analyzed in one place.
- Its live traffic function gave me an instant estimate of how many people were interacting with the website.
- It can set off events. It's a must-have for any company dealing with sensitive customer data.
- Piwik Pro comes pre-loaded with industry-leading capabilities and features.
- Piwik Pro has an easy-to-use interface because of its simple design.
- Piwik Pro reports are incredibly customizable, easy to use, and worthwhile.
Get back control of your first-party data
- Being the owner of your own analytics data
- Tracking on session levels including personal data (with consent)
- Raw data export of the analytics data
- User Interferface
- Consent Management Banner
- To be the owner of the website analysis data
- Session level tracking
- Raw data export
- Increasing customer lifetime value through targeted communication
- Activating of anonymous audiences