Overview
What is Matomo Analytics?
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises…
Matomo has the worst support that ignores and leaves their customers on their own
Awesome product
Matomo delivers
Matomo, on premise analytics
Why you should choose Matomo
A useful open-source tool
Free analytics that you own
Matomo (formerly Piwik) review
Piwik let's you own your data!
Piwik Analytics for those who know
Own Your Data, Know Your Users and Protect Their Privacy with Piwik
Piwik: A perfect alternative to Google Analytics.
Rich Analytics with Open-Source Piwik
Piwik as an AWStats replacement for hosting platforms
Piwik Analytics - Funny name... Seriously good analytics!
Right out of the …
Awards
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Pricing
Free download (open source)
$0
Free 30 day trial
$0
Essential
$9
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Matomo Piwik data comparison period - Insights
Community Demo - Using Matomo Analytics in modern SharePoint with SPFx for page analytics
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Matomo Analytics?
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Matomo Analytics Features
- Supported: Privacy Compliant Analytics
- Supported: Web, E-commerce, Intranet, App Analytics
- Supported: Customizable Dashboard
- Supported: Visitor's Journeys
- Supported: Goals and Conversion Tracking and Funnels
- Supported: Event Tracking
- Supported: Content Tracking
- Supported: Site Search Analytics
- Supported: Real Time Data Updates
- Supported: Strong Focus on Software Security & Full control of your data
- Supported: Wide Range of Free and Premium Features
- Supported: Form Analytics
- Supported: A/B Testing
- Supported: Heatmaps
- Supported: Sessions Recording
- Supported: Tag Manager
- Supported: Media Analytics
- Supported: Acquisition
- Supported: Ecommerce
- Supported: Custom Reports
- Supported: Visitors Behaviour
- Supported: Roll-Up Reporting
- Supported: White Label Analytics
- Supported: No data limits
Matomo Analytics Screenshots
Matomo Analytics Video
Matomo Analytics Integrations
- WordPress
- Drupal
- WooCommerce
- Shopify
- vBulletin
- Magento Commerce
- Joomla
- phpBB
- Vanilla
- iOS/Android SDKs
- PHP
- Java
- Python
- SharePoint
- Overall 100+ integrations
Matomo Analytics Competitors
Matomo Analytics Technical Details
Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Windows, Linux, Mac |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | All |
Supported Languages | Over 55 languages |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(57)Community Insights
- Business Problems Solved
- Pros
- Cons
Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals looking to gain a deeper understanding of their website performance and user behavior. Users appreciate Piwik Analytics' privacy options and open-source concept, which allows them to maintain control over their data.
One key use case for Piwik Analytics is analyzing website usage and visitor behavior. Users can easily install Piwik Analytics to fill the gaps in their current analytics reporting and gain quick and detailed views on how visitors interact with their projects. By tracking metrics such as point of entry, visitor demographics, and search keywords, Piwik helps users make informed decisions related to website performance and optimize their efforts accordingly.
Another important use case for Piwik Analytics is its role as an alternative to Google Analytics. Many users choose Piwik over Google services to manage site metrics for client sites or personal projects. With its depth of information and ownership of data, Piwik provides a valuable option for businesses who are concerned about their privacy or want more control over their analytics.
Matomo Analytics, in particular, offers additional features such as the funnel analysis and heatmap analysis. The funnel feature helps identify pages with high user drop-off rates, allowing users to optimize the subscription model or improve the user flow. Heatmap analysis highlights areas where UX design changes may be needed to prevent users from getting lost on the home page.
Overall, Piwik Analytics is a trusted tool for website owners and marketers who seek comprehensive insights into user behavior, website performance, and campaign activity. It fulfills various needs such as tracking active users, enhancing user experience, measuring website performance, recognizing visitor interests, and benchmarking system behavior. Regardless of whether it is used in marketing departments or by open-source projects, Piwik Analytics continues to provide reliable analytics while respecting user privacy.
Open-source customization: Many reviewers have expressed appreciation for Piwik's open-source nature, as it has allowed them to customize and modify the platform to suit their specific requirements. This flexibility has been highly valued by users who need a tailored analytics solution.
User-friendly data presentation: The visually appealing and user-friendly data presentation in Piwik has been highly valued by many users. They have found it easy to understand and navigate through analytics reports, which has facilitated their analysis of website data.
Support for multiple sites and useful dashboards: Users have found the support for multiple sites and useful dashboards in Piwik to be highly beneficial. This feature allows them to efficiently manage and analyze data from different websites in one centralized location, making their workflow more streamlined.
Difficult Customization: Some users have found it challenging to create custom data sets for tiles/tabs and expressed frustration with the lack of clear instructions on how to do it. They mentioned that the process could be more straightforward and would benefit from additional explanations.
Lack of Help and Support: Several reviewers have mentioned difficulties in getting data to populate after clicking certain buttons, such as the 'WP-Piwik - SEO' button, and felt that the lack of help on the site was unhelpful and frustrating. They emphasized the need for more comprehensive documentation or support resources to assist users in troubleshooting issues.
Limited Features Compared to Competitors: Some users have expressed disappointment with Piwik's goals functionality, stating that other analytics packages offer more comprehensive features. They feel that Piwik falls short in providing advanced goal tracking capabilities, which are available in competing platforms.
Attribute Ratings
Reviews
(1-22 of 22)- The platform is straight forward to use
- Their support is extremely bad with slow replies
- Their interface and UI looks like something from 2010
- It is only 20% of the web page that is usable and there is zero to no help as to how you use their platform
- The website has lots of bugs that leads to that you often not get accurate analytics
Awesome product
- Simplicity of installation
- Simple to use
- Complete
- User interface
Matomo delivers
- GDPR compliant
- Ease of use
- Good quality data
- Easily restructured dashboard
- I currently don't see anything that's missing
Matomo, on premise analytics
- USP: On premise Hosting
- No license costs Initial ( paid plugins available)
- Basic Analytics and Dashboard functions
- GDPR conform cause in premise Hosting
- Only 3 free custom parameters ( paid plugins to upgrade available)
- No cloud Hosting possible
- Not recommended for large companies
But big online eCommerce platforms should use an analytics product with more features like AT Internet, Adobe, Econda or Mapp. Matomo's filter and segmentations are very limited and the visualization is rudimentary, but it's safe and perfect for small websites, low budgets, or where strong GDPR guidelines are required.
Why you should choose Matomo
- On-Premise Setup
- Heatmap
- Funnels
- Collects too much information
- Website is not user friendly
- Charts and graphs are not very intuitive
For those who want to have advanced event analytics of apps and web at the same time, maybe it is not the best solution. they need to have an extra tool to track all the interesting events on the web and app.
A useful open-source tool
- Tracking user visits on websites.
- Great analytics.
- Robot detection.
- Migration issues.
Free analytics that you own
- Nice way of seeing the data: visitors and traffic. Also, the user interface is somewhat customizable.
- Support for multiple sites, displayed in useful dashboards.
- Access to the raw data since you have the database local.
- Open source - especially useful when you have no budget for software purchasing.
- I find the real-time map feature very useful when we load the system n times more to stretch its limits.
- Installation can be a small pain, especially if install permissions are controlled by IT on development environments also.
- When large sets of data need to be displayed, it can be a little slow. It looks like the database design and the queries used have room for optimization.
- Since it needs to be "present" in all the pages of the web application, if something goes wrong with Matomo, it can break your app. They call it the JavaScript Tracking Tag that needs to be there on all pages.
- It is free.
- You own the data on a local database; with some SQL expertise, you can get customized reports easily.
It is not suited for you if:
- You have the budget for software purchase and don't care where the data is stored.
- You don't have some technical skills to install it or use the SQL for custom reporting(if needed).
Matomo (formerly Piwik) review
- Easy to track daily traffic
- Easy to monitor visitor traffic
- Can set up website goals and tie them to marketing campaigns
- When looking through visitor log it only allows you to go back one day
- Cannot see how long the visitor spent on each page, only the total length of their visit
- Need to add real time visitors on your page to show if there are any active visitors on your page at the current moment, similar to Google Analytics
Piwik let's you own your data!
- Access to the raw data, and allowing us the ability to customize as needed.
- Painless install, for the most part. It was nice to be able to customize the interface.
- I really love the mobile app, which make it easy to get insights on the go.
- A perfect replacement for Google Analytics for us when we needed to know we were in control of the data.
- I feel the upgrade process could be smoother.
- Sometimes the speed in the backend is a bit slow.
- I'd like to see the realtime get more detailed, and the design to be rethought, maybe with more real-time summaries.
Piwik Analytics for those who know
- Multiple sites can be easily configured and tracked in one central dashboard.
- There is more than one way to track the site visits - javascript is not necessary (but is of course the easiest way to track)
- With the new version 2.0, various reports can be 'widgetized' and embedded in other web pages that are not necessarily part of the main Piwik domain (i.e. you can embed live reports in a client's intranet)
- Initial setup is simple, but you'll need to know something about your server environment.
- Importing raw data from server logs is not trivial, and takes a bit of work to get right.
- You own your data.
- You are in full control of how you want your data presented.
- You show respect for your users privacy
- Missing A/B testing.
- Missing insights into data.
- Better real-time reporting.
Piwik: A perfect alternative to Google Analytics.
- Community edition available for no charge
- LDAP module available
- User Interface could be cleaned up a little. It can be difficult to navigate between monitored sites.
Rich Analytics with Open-Source Piwik
- One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
- The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
- And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
- Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
- My impression is that you can do more with goals in other analytics packages, though the basic functionality works well in Piwik.
- The WordPress integration can be buggy. Though it worked well most of the time, in one case I had to remove the Piwik code to fix a site error.
- Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
- The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
- The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.
- From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
- It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
- An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
Right out of the "box" Piwik Analytics provides insights that either need to be set up in Google Analytics or (to my knowledge) do not exist. Piwik Analytics gives some tremendously useful and valuable granular insights broken down by individual sessions. I love having the ability to see the path a visitor took, where they went, spent their time and even what they downloaded.
Currently, Piwik Analytics is only used in the Marketing Department... specifically me. Although I do not have a lot of free time to really dive in, learn how to customized Piwik Analytics and set up custom reports; with very little effort I was able to quickly install the program and immediately fill the gaps in our current Analytics reporting. Additionally, having the WP-Piwik plugin loaded on all of our WordPress web sites gives me a very valuable, quick snapshot of the current state of affairs right from the WordPress Administrator dashboard.
- Default Admin dashboard provides a ton of very useful information that is easily maneuvered around with "click-n-drag" to meet your preferences
- Provides some very valuable granular insights by default without needing to do additional customizations
- Breaks down insights into categories, then sub-categories which allow you to really drill down
- Compiles and presents the data in a nice, visually friendly way
- I wish there were some additional pre-formatted tiles/tabs to choose from
- Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
- I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
Piwik - I liked it from the start!
- Great customizable dashboard
- Programming API for manually setting events
- Privacy Features !!! (Data protection complies to German laws )
- Quick and easy access to big statistical data
- Moving single projects from one Piwik installation to another
- Define customized views for clients
- More flexibility and enhancements in eCommerce functionality
- Complete customization of analytics dashboard with movable widgets.
- Data is easy to export.
- Easy to filter data and create new segments.
- Being able to compare one time period to another within a widget would be useful.
- Real time data.
Piwik Review
- Great tool for analytics
- Able to customize the dashboard to make it more user friendly
- Easy implementation
- General stability
- Robust features
- Could be more customizable
Piwik is awesome and Everyone should use it!
- Where the point of entry to the website is from. This allows us to redirect advertising funds to increase clicks.
- What type of browsers are visiting the website. This assist in better allocating resources for future web development. If there are more mobile users, we might implement a better looking responsive site, or if more of our users that visit the site uses IE, we will need to make sure the site looks good in IE.
- What time visitors are visiting the site. With this info, we can time competitions or schedule maintenance during the down time.
- What keywords are being used to search for the site. This assists us in purchasing Google Adwords.
- Instructions on how to better use the ecommerce functionality would be awesome.
- how to better use the funnelling options and get more data out of it.
Easy to use, open source Web Analytics
- Easy and simple implementation. Simple JS code addition.
- Detailed Documentation, Online community for help.
- Version update handling could be executed better
Piwik review by Mike Tihonchik
- Ease of integration into the environment
- Easy to create custom plugins using PHP
- Piwik was setup on our own servers (straight forward process), so we had more control over data, compared to NewRelic or Omniture
- It's Open-Source... enough said...
- I think Piwik could use a face-lift in the dashboard GUI department. I have used both NewRelic (best presentation in my opinion) and Adobe Omniture, and both seems to have a better flowing, modern-design dashboard GUI that is somewhat easier to navigate
- Had to make sure analytics server that is running Piwik is always "up", as we hosted our own instances