TrustRadius Insights
Pixel has proven to be an invaluable tool for users looking to share various types of content. With the ability to easily share help desk …
Starting at $19 per month
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What is Pixel?
Pixel is an all-in-one connections platform that aims to simplify and optimize marketing campaigns. According to the vendor, it offers a range of tools, including short links, dynamic QR codes, and microsites, to help businesses drive more clicks, track performance, and make data-driven decisions. The...
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Basic
$19
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Pixel?
Pixel is an all-in-one connections platform that aims to simplify and optimize marketing campaigns. According to the vendor, it offers a range of tools, including short links, dynamic QR codes, and microsites, to help businesses drive more clicks, track performance, and make data-driven decisions. The product is said to be suitable for businesses of all sizes, from small startups to large enterprises. Digital marketers, entrepreneurs, brand managers, advertising agencies, and e-commerce companies are among the professionals and industries that the vendor claims can benefit from using Pixel.
Key Features
Short Links: According to the vendor, users can customize easy-to-remember short links that aim to drive more clicks. These short links can be shared in any channel and easily redirected to new locations when needed. The vendor also claims that using branded domains for short links can help build trust and engagement. Additionally, Pixel provides tools to monitor the performance of short links and track campaign data.
Dynamic QR Codes: The vendor states that Pixel allows users to create custom QR codes with attractive colors, shapes, and logos. These QR codes can be used to improve engagement on print media and packaging. The vendor claims that users can easily update the destination of QR codes without reprinting. Furthermore, Pixel offers tracking and analysis of QR code scans, including unique scan count, location, and device.
Microsites: Pixel enables users to build tiny, immersive websites for specific purposes. The vendor states that a drag and drop builder is available to create engaging mobile-first digital experiences. According to the vendor, no coding experience is required to design microsites. Pixel also offers tracking capabilities to monitor the performance of microsites and capture data for smarter decision-making.
Custom Domains: The vendor claims that Pixel allows users to build trust and drive engagement with custom, branded domains. Users can easily set up custom domains for any website, whether it is a first-party or third-party website.
Smart Folders: According to the vendor, Pixel provides smart folders to help users organize links and campaigns. These smart folders can be used to keep things organized by product, campaign, and more.
Browser Extension: Pixel offers browser extensions for Edge and Chrome. The vendor states that users can shorten and track links directly from their browser using these extensions.
Retargeting Pixels: According to the vendor, Pixel allows users to build advertising audiences based on those who click and scan. Users can create hyper-targeted ads using retargeting pixels.
Team Collaboration: Pixel provides collaboration features that enable users to work with team members across campaigns. According to the vendor, everything can be managed from one shared and centralized location.
Best-in-class Analytics: The vendor claims that Pixel captures data with every click and scan. This data can be used to make smarter decisions on where to focus marketing efforts.
Pixel Features
- Supported: Campaign Management
- Supported: Custom Domains
- Supported: Link Analytics
- Supported: Link Editing
- Supported: Link Shortening
- Supported: Tag Management
- Supported: Third Party Integrations
- Supported: For Marketing and Advertising
Pixel Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Pixel has proven to be an invaluable tool for users looking to share various types of content. With the ability to easily share help desk articles, support PDFs, and downloadable user guides, users find Pixel to be a versatile solution for content sharing needs. The convenience of scanning a QR code next to a piece of equipment to access specific user guides has been widely praised by users, as it eliminates the need for manual searching and provides instant access to relevant information.
The browser extension offered by Pixel has received accolades for its user-friendly interface, enabling users to create short links directly from web pages with ease. Users appreciate the option to customize their links, allowing them to add a personal touch to their content sharing activities. This customization feature adds a level of professionalism and branding that resonates well with users seeking a tailored approach to their content sharing endeavors.
One particular use case where Pixel excels is in tracking content consumption on social platforms where traditional tracking pixels cannot be utilized. Users have found this aspect of Pixel extremely helpful in gaining insights into how their shared content performs across different social media channels. By providing alternative tracking methods, Pixel enables users to gather valuable data and make informed decisions regarding their content strategies.
In addition to its functional capabilities, Pixel's customer support and communication have garnered positive feedback from users. The dedicated and responsive support team at Pixel has impressed users with their attentiveness and willingness to address any questions or concerns promptly. This level of support instills confidence in users and reinforces the trust they have in the product.
Early adopters of Pixel are eagerly anticipating future improvements and expanded integration options. The quick response from the creator to a user's question highlights the commitment and dedication provided by Pixel's team, further enhancing the overall user experience.
Easy Setup and User-Friendly Interface: Users consistently mention that Pixel is easy to set up and navigate, with an intuitive user interface. Many reviewers have praised the simplicity of generating links and customizing the domain name. Additionally, users appreciate that everyone on their team can effortlessly use the software due to its highly intuitive user interface.
Useful Tracking Capabilities: Several users find the tracking capabilities of Pixel to be valuable for their campaigns. They appreciate being able to track the success of their campaigns and retarget users who have clicked on their links across multiple social platforms. This feature allows them to make data-driven decisions and optimize their marketing strategies accordingly.
Excellent Customer Support: A number of reviewers have expressed gratitude for the outstanding support provided by the creator of Pixel. Users greatly appreciate the assistance they receive when encountering any issues or needing guidance in using the software effectively. The prompt and helpful customer support adds significant value to their experience with Pixel.
Missing Features: Some users have expressed that the software lacks certain features that would make it easier to integrate with older setups. However, they did not specify what these features are.
Lack of Filters: Several users have found the filters in Pixel to be lacking and not easy to understand. This has made it difficult for them to effectively sort and organize their data.
Limited Export Functionality: Users have mentioned that the export feature in Pixel only allows for historical data up to 6 months, which can be a limitation for those who need access to data beyond that timeframe. They wish for the ability to export data over longer periods.