PLATFORM?

PLATFORM³ is a shopper marketing solution and first-party data management platform offered by 3 tier logic. According to the vendor, the platform is designed to raise brand awareness, drive engagement, gather first-party data, build loyalty, and increase purchase frequency and size. It is targeted at small to large-sized companies in various industries, including marketing professionals, brand managers, retailers, consumer goods companies, and e-commerce businesses.

Key Features

Lightning-fast platform: PLATFORM³ is built on next-generation mobile shopper marketing technology, providing a fast and responsive user experience.

Highly flexible: According to the vendor, the platform offers a range of customizable features and modules to meet the unique needs of each brand and campaign.

Easy to use: The platform is designed with a user-friendly interface, aiming to make it accessible and intuitive for marketers and brand managers.

OCR Receipt Validation: According to the vendor, this feature allows for the validation of purchases through OCR technology, both in-store and online, driving first-party data collection.

Gift Cards & Rewards: The platform offers over 300 digital gift cards, including popular brands like Walmart, Visa, and Mastercard, aiming to incentivize and reward consumers.

Specify Product & Retail: According to the vendor, advanced OCR technology can be used to identify purchases of specific products from select retailers.

Promotions: The platform allows for the creation of various promotions, such as sweepstakes, spin-and-wins, discounts, and rebates, to engage and drive consumer actions.

Turn-Key Solutions & Support: According to the vendor, users can access strategic guidance and best practices from over 350 successful short-term programs to build effective shopper promotions.

Purchase Validation: Consumers can gather transactional data by scanning receipts, uploading codes, or connecting their accounts for loyalty points, according to the vendor.

Social Sharing: The platform encourages consumers to share loyalty programs with their networks, aiming to amplify reach and drive engagement.