Playable

Formerly Leadfamly

Playable is a gamification platform designed to enhance marketing strategies by integrating game mechanics. According to the vendor, it caters to businesses of all sizes, from small startups to large enterprises. This solution is utilized by marketing professionals, digital marketers, customer experience managers, brand managers, and e-commerce businesses across various industries.

Key Features

Game CMS: According to the vendor, Playable offers a game CMS that allows users to manage game content flow and landing pages. It includes features such as dynamic content, video embedding, countdown modules, social sharing, and interactive pop-ups.

Visual editor: The platform provides an intuitive frontend editor that enables users to easily incorporate game mechanics into marketing campaigns. Users can create custom landing pages for on-brand experiences and leverage the pre-launch demo mode for quality assurance, as claimed by the vendor.

30+ game concepts: According to the vendor, Playable offers a wide range of game mechanics to complement marketing strategies. Users can customize these game concepts to align with specific goals and key performance indicators (KPIs).

Embed everywhere: Playable allows seamless integration into websites, applications, in-store experiences, and social media channels, as stated by the vendor. Users can craft 360 campaigns that engage customers across multiple touchpoints.

Branded design & layout: The platform provides global settings to add brand fonts and colors, ensuring consistent brand representation throughout gamification campaigns, according to the vendor.

Ultimate flexibility: According to the vendor, Playable offers flexibility in layout design by allowing users to apply custom CSS. The platform also provides responsive design capabilities for optimal user experiences on desktop, mobile, and tablets.

Seamless integrations: Playable offers over 70+ native integrations with email and marketing automation platforms, analytics tools, storage solutions, and major CRM systems, as claimed by the vendor.

Advanced reward settings: According to the vendor, Playable enables users to offer location-based prizes and efficiently manage mobile vouchers. The platform can also seamlessly integrate with loyalty points systems to enhance customer engagement.

Real-time dashboard & analytics: Users can track campaign visits, registrations, engagement insights, conversion rates, and drop-offs in real-time, as claimed by the vendor. Playable also provides intuitive dashboards for monitoring campaign performance.

Customized campaign templates: According to the vendor, Playable allows users to create branded gamification templates, streamlining campaign execution and accelerating the campaign creation process.