Name: Polygraph
Author: Polygraph

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Polygraph is a click fraud detection and prevention software designed to safeguard online advertisers, digital marketers, advertising agencies, e-commerce companies, and financial institutions of all sizes. According to the vendor, Polygraph offers advanced algorithms and comprehensive features to detect and prevent click fraud, block fraudulent websites, request refunds for fake clicks, monitor keywords, and block bots and bot proxies. It aims to provide protection for various ad formats across multiple ad networks, making it a valuable solution for professionals in the online advertising industry.

## Key Features

**Detect Click Fraud**: According to the vendor, Polygraph utilizes advanced techniques to investigate click fraud gangs, analyzing click patterns, IP addresses, and other data to identify suspicious activity. It provides detailed reports on detected click fraud and continuously updates its detection algorithms.

**Prevent Click Fraud**: The vendor claims that Polygraph helps advertisers block websites known for generating fake clicks by providing a blacklist feature. Its advanced algorithms analyze website traffic to identify suspicious patterns, allowing users to set up automatic blocking rules.

**Click Fraud Refunds**: Polygraph provides detailed information about every fake click, streamlining the refund process by offering all necessary data for requesting refunds from ad networks. The vendor also states that it assists in tracking refund requests and maximizing the chances of success.

**Keyword Monitoring**: According to the vendor, Polygraph monitors advertisers' campaign keywords, identifying those targeted by click fraudsters. It offers insights into susceptible keywords, alerts users of suspicious activity, and enables the removal of high-risk keywords.

**Block Bots & Bot Proxies**: The vendor claims that Polygraph automatically blocks bots and bot proxies from accessing and clicking on ads, integrating with popular ad networks. By continuously updating its bot detection algorithms, it aims to protect advertisers' ad budgets.

**Protect Every Advert**: According to the vendor, Polygraph supports every ad network and pay-per-click (PPC) ad format, offering comprehensive protection. It is compatible with popular ad networks like Google Ads and Microsoft Ads, safeguarding display ads, search ads, video ads, and more.

Basic

Polygraph

Click Fraud

Click fraud software features intend to protect against websites with ill intentions.

Real-time monitoring and detection

The software continuously monitors and detects suspicious click activity in real time, allowing users to take immediate action to prevent click fraud.

IP address tracking

Tracks and analyzes the IP addresses of visitors to identify potential fraudulent activity.

Click behavior analysis

Tracking the time spent on the website, the number of pages visited, and the click path, to distinguish between legitimate and fraudulent clicks.

Device and browser fingerprinting

Identifies unique device and browser characteristics to differentiate between legitimate users and fraudulent activity.

Automated blocking and filtering

Automatically blocks and filters suspicious IP addresses, devices, or clicks to prevent fraudulent activity.

Campaign performance tracking

Tracks and analyzes the performance of advertising campaigns to identify any irregularities or abnormalities that may indicate click fraud.

Ad network and channel monitoring

Monitors the activity and performance of ad networks and channels to identify any fraudulent sources.

Integration with ad platforms:

Integrates with popular ad platforms, such as Google Ads and Facebook Ads, to provide seamless and efficient monitoring and prevention of click fraud.

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Polygraph

Overview

What is Polygraph?