Polygraph

Polygraph is a click fraud detection and prevention software designed to safeguard online advertisers, digital marketers, advertising agencies, e-commerce companies, and financial institutions of all sizes. According to the vendor, Polygraph offers advanced algorithms and comprehensive features to detect and prevent click fraud, block fraudulent websites, request refunds for fake clicks, monitor keywords, and block bots and bot proxies. It aims to provide protection for various ad formats across multiple ad networks, making it a valuable solution for professionals in the online advertising industry.

Key Features

Detect Click Fraud: According to the vendor, Polygraph utilizes advanced techniques to investigate click fraud gangs, analyzing click patterns, IP addresses, and other data to identify suspicious activity. It provides detailed reports on detected click fraud and continuously updates its detection algorithms.

Prevent Click Fraud: The vendor claims that Polygraph helps advertisers block websites known for generating fake clicks by providing a blacklist feature. Its advanced algorithms analyze website traffic to identify suspicious patterns, allowing users to set up automatic blocking rules.

Click Fraud Refunds: Polygraph provides detailed information about every fake click, streamlining the refund process by offering all necessary data for requesting refunds from ad networks. The vendor also states that it assists in tracking refund requests and maximizing the chances of success.

Keyword Monitoring: According to the vendor, Polygraph monitors advertisers' campaign keywords, identifying those targeted by click fraudsters. It offers insights into susceptible keywords, alerts users of suspicious activity, and enables the removal of high-risk keywords.

Block Bots & Bot Proxies: The vendor claims that Polygraph automatically blocks bots and bot proxies from accessing and clicking on ads, integrating with popular ad networks. By continuously updating its bot detection algorithms, it aims to protect advertisers' ad budgets.

Protect Every Advert: According to the vendor, Polygraph supports every ad network and pay-per-click (PPC) ad format, offering comprehensive protection. It is compatible with popular ad networks like Google Ads and Microsoft Ads, safeguarding display ads, search ads, video ads, and more.