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### SMS Marketing Strategies
Reviewers consistently praise Postscript's SMS marketing capabilities. Users highlight the ease of setting up and sending SMS, the effectiveness of templates for crafting messages, and the valuable insights gained from analyzing SMS data. While some mention the higher cost associated with SMS marketing, many acknowledge the significant impact on conversion rates and customer engagement. Postscript's SMS functionality is commended for its user-friendly interface, quick setup process, and the ability to automate text marketing efforts effortlessly. Despite some users expressing challenges in achieving desired growth through SMS, the overall sentiment leans towards the positive outcomes and benefits derived from utilizing Postscript's SMS marketing strategies.

### Email Marketing Tactics
User feedback regarding Postscript's email marketing tactics is somewhat mixed. While some users appreciate the platform's ability to reach customers who are not responsive to traditional email marketing, others express a desire for more seamless integration with their existing email marketing platforms. Additionally, there are suggestions for improvements such as enhancing the process of segmenting lists and making analytics easier to comprehend. Despite these mixed opinions, Postscript's email marketing tactics are acknowledged for their potential to complement and enhance overall marketing strategies.

### Promotional Campaigns
Users generally agree that Postscript's promotional capabilities are a game-changer for reaching customers and boosting sales. The platform's ability to enhance deliverability and effectively run campaigns, such as abandoned cart sequences, has been highlighted as a key factor in driving customer engagement. While initial adoption may have posed challenges for some users, continued efforts in building compliant lists and providing targeted promotions have yielded positive results. In essence, Postscript's promotional campaigns feature appears to be a valuable asset for businesses looking to connect with their audience and drive conversions.

### Customer Engagement Techniques
Reviewers consistently praise Postscript's customer engagement and communication capabilities. Users appreciate the platform's ability to foster direct and personalized interactions with customers through text messaging. The sentiment is largely positive, with users highlighting the effectiveness of Postscript in enhancing customer engagement through quick, personal, and responsive communication channels. Customers value the platform's capacity to facilitate meaningful connections and drive increased engagement levels, ultimately leading to improved customer relationships and loyalty.

### Messaging and Communication
Users consistently highlight Postscript's messaging and communication features as instrumental in fostering deeper connections with customers. The ability to send concise, personalized messages directly to customers' phones has proven to be a valuable tool in enhancing engagement and driving conversions. The platform's ease of use and effectiveness in reaching customers quickly and efficiently through SMS have been particularly praised by users. Additionally, the personalized touch and real-time communication offered by Postscript have been instrumental in improving customer relationships and overall brand perception.

### Customer Onboarding and Support
Users consistently praise Postscript for its exceptional customer onboarding and support services, highlighting the ease of setup and the guidance provided by the onboarding specialists. The hands-on approach and personalized assistance have been instrumental in ensuring a smooth transition and successful utilization of SMS marketing strategies. Postscript's onboarding team's dedication to setting users up for success has garnered positive feedback, with many users experiencing a quick return on investment and increased revenue through effective SMS marketing campaigns. The emphasis on user-friendly onboarding processes and top-notch support has positioned Postscript as a preferred choice for those seeking a streamlined and supportive text marketing solution.

### Campaign Management
Reviewers consistently praise Postscript's campaign management capabilities. Users appreciate the ease of setting up campaigns, creating automated flows, and sending targeted messages to their SMS subscribers. The platform's intuitive interface and responsive customer support are highlighted as key strengths in managing campaigns effectively. However, some users express concerns about the limitations in analytics and user interface, calling for improvements to enhance the overall campaign management experience. Despite these challenges, Postscript's campaign management functionality remains a valuable tool for businesses looking to engage with their audience through SMS marketing campaigns.

### Automation Tools
Users generally praise Postscript's automation tools capabilities, highlighting the ease of setting up automated flows and campaigns to engage with SMS subscribers effectively. The ability to personalize messages, set up two-way communication, and leverage automated features for revenue generation has been well-received. However, some users have expressed concerns about occasional reliability issues and the need for improvements in design and user experience. Despite these minor drawbacks, the consensus leans towards the positive impact of Postscript's automation tools in streamlining SMS marketing efforts and driving business growth.

### Abandoned Cart Recovery
Users consistently highlight Postscript's abandoned cart recovery functionality as a key asset, citing its ability to effectively reengage customers who have left items in their carts. The platform's SMS-based approach is praised for its high deliverability rates and direct reach to customers' phones, ensuring messages are not lost in email spam folders. While some users mention occasional challenges with message delays from phone carriers, the platform's proactive alerts help mitigate these issues. Additionally, users appreciate the ease of integration and setup, along with the support provided by customer service specialists like Shannon. The overall sentiment indicates that Postscript's abandoned cart recovery feature plays a vital role in driving conversions and maintaining customer connections.

### Customer Service Solutions
Users consistently highlight Postscript's customer service solutions as a standout feature, praising the team's knowledge, responsiveness, and willingness to go above and beyond to assist users. The US-based support team's extensive knowledge base and emphasis on educating customers on best practices are particularly appreciated. Reviewers express satisfaction with the level of support provided, noting that the team's ability to address inquiries and guide users through any issues is a significant strength. Additionally, users value the team's proactive approach in ensuring compliance with regulations and maximizing the platform's capabilities.

### Customer Onboarding and Support
Users unanimously praise Postscript's onboarding process for its effectiveness and ease of use. The onboarding specialists are commended for their attentive guidance and white-glove service, ensuring a smooth transition for users. The support team is lauded for their top-notch assistance, making it easy for beginners to quickly grasp the platform's functionalities. Postscript's provision of both MMS and SMS options is highlighted as beneficial for maintaining strong branding elements. The overall sentiment is highly positive towards Postscript's customer onboarding and support capabilities.

### Integration Capabilities
The reviews highlight that users find Postscript's integration capabilities, especially with Shopify, to be a standout feature. Users appreciate the ease of integration and the ability to connect with various platforms like Klaviyo and Justuno. While some users mention limitations in integrations with specific vendors, overall, the sentiment leans towards positive experiences with Postscript's integration capabilities. The platform's ability to streamline processes, save time, and offer extensive integrations contributes to its appeal among users seeking efficient and effective integration solutions for their Shopify stores.

### Analytics and Reporting
User sentiment about Postscript's analytics and reporting capabilities is quite diverse. While some users express dissatisfaction with the lack of depth in reporting and the need for better analytics features, others appreciate the ease of setting up campaigns and viewing analytics. There are suggestions for improvements such as enhanced analytics, better integration with Shopify for detailed reporting, and the ability to exclude or include multiple segments for campaigns. Despite some users finding the reporting to be basic or lacking in certain aspects, others find the analytics insightful and continuously improving.

### Sales and Revenue Enhancement
User feedback consistently highlights Postscript's effectiveness in driving sales and boosting revenue. Customers appreciate the platform's ability to enhance sales through targeted messaging and personalized engagement strategies. The general sentiment is that Postscript plays a significant role in increasing revenue streams and maximizing sales opportunities for businesses utilizing its services.

### Marketing Platform Features
User feedback on Postscript's SMS marketing platform features is varied and insightful. While some users praise the platform for its advanced knowledge of SMS marketing and easy access to customer service, others express concerns about the regulations surrounding SMS marketing and phone number capture. The platform's ability to automate text marketing effortlessly and increase retention rates is highlighted as a significant benefit by satisfied users. However, there are mentions of the platform being limited in terms of excluding segments when sending out campaigns, which could impact list segmentation efficiency. Despite some drawbacks, Postscript's marketing platform features seem to offer a valuable tool for businesses looking to leverage SMS marketing effectively.

Based on user reviews, here are the three most common recommendations for Postscript:

1. Get started with Postscript as soon as possible. Users highly recommend getting started with Postscript without delay, emphasizing the importance of taking advantage of the platform's features and benefits for SMS marketing.

2. Utilize account managers for setup help. Many users suggest requesting an account manager from Postscript to assist with setting up campaigns and flows. This additional support can be instrumental in ensuring a successful implementation.

3. Take advantage of excellent customer service. Customers consistently praise the level of customer service provided by Postscript. They recommend reaching out to the support team whenever there are inquiries or issues, as they find that the support team is helpful and responsive.

Overall, users recommend promptly adopting Postscript, leveraging account managers for assistance, and making use of the platform's exceptional customer service.

Postscript is a powerful tool for businesses looking to improve customer engagement, retention, and revenue on auto-pilot. Customers are increasingly disengaged with email marketing and are seeking more direct and personal communication. Postscript solves this problem by providing an SMS marketing platform that reaches customers where they are most active - on their phones.

Users can easily capture customer phone numbers and send automated SMS newsletters, resulting in tremendous ROI for their clients. The automation SMS flows save users time, while smart segmentation allows them to target their audience more effectively. Postscript also offers monthly ROI reports, compliance updates, and new product features to help users stay ahead of the game. With Postscript, businesses can build personal connections with customers, increase sales and conversions, and reduce cart abandonment rates by staying in touch with their users.
 
Furthermore, the product provides a seamless integration with other sales channels such as Shopify stores, driving sales and increasing AOV and LTV. The platform allows quick conversations with customers through a single dashboard for efficient management of all conversations. Also, the analytics and data provided by Postscript are incredible, allowing users to improve their SMS marketing strategies through valuable insights. With features like these, Postscript is an ideal solution for businesses looking to engage with customers in a more immediate and effective way.

Postscript is an SMS platform that enables brands to communicate and engage with customers through text message marketing.

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

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Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

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Postscript makes an eCommerce SMS platform that enables brands to communicate and engage with customers through text message marketing. It allows users to easily create and manage SMS marketing campaigns with detailed analytics to improve sales and revenue. It plugs into eCommerce businesses and helps overcome declining email engagement by sending customers targeted and customizable SMS marketing.

The Glow Up: SMS All Grown Up Postscript Launch Event - February 2022

Open for timestamps 👇

New year, new SMS goals? We gotchu. Join our crew for The Glow Up, a new look all around for SMS. We’ll share new features, something extra special we’ve been cooking up, and even a surprise announcement.

Agenda:
1:46 Key Lessons from 2021
3:30 The Opportunity for Brands in 2022 
12:05 Flow Builder Enhancements
15:19 Back In Stock Opt-In Tool and Automation
20:01 Transactional Messaging
25:52 Klaviyo Integration Updates
27:02 Group Chat Conference
30:00 Postscript Plus
36:08 Q&A

https://postscript.io/

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What is Postscript?