Name: The Next Generation of Click Fraud Prevention
Uploaded: 2022-02-01T11:17:39.000Z
Duration: 19 min 26 s
Description: Join PPC Protect for the first look at the future of click fraud prevention - preventing click fraud proactively across EVERY ad network and acquisition channel!

Help Desk

Web and Video Conferencing

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Changelog

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Technology Business Management

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Click Fraud

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Vertical-Specific

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PPC Protect has been proven to be an effective solution for businesses that are looking to protect themselves from ad fraud and click fraud. Users have reported that the software is easy to use, quick to set up, and highly effective in blocking fraudulent clicks. This feature has been particularly beneficial for businesses that were experiencing repeated click fraud attacks from competitors, as the software stops these clicks instantly, ultimately saving users a significant amount of money.

Integration with PPC Protect is easy, and businesses have reported instant results making it a valuable tool for businesses with a significant budget spent on PPC. The software reduced the cost per enquiry almost instantly, leading many users to consider PPC Protect as a must-have solution for those looking to reduce costs associated with click fraud. The support team has also been deemed responsive by users who appreciated their professionalism and education on how best to use the product. With new features continually added, PPC Protect is the market leader in this space and offers business owners peace of mind knowing their advertising budgets are well protected.

Easy setup and effective click fraud prevention: 
Several users have found that PPC Protect is easy to set up and starts working immediately, making it an effective tool for preventing click fraud. The user interface is also easy to use, which helps ensure that their money is being spent on legitimate clicks.

Great customer support:
Many reviewers have praised the excellent customer support team at PPC Protect, who they found very helpful in solving any queries related to the software. 

Highly effective solution:
The ideas behind PPC Protect's algorithms and implementations are revolutionary and unmatched by any other alternative PPC solution according to some users. Reviewers have stated that this software has been highly effective in preventing click fraud and stopping competitors from draining their budgets almost instantly.

Inaccurate Results: Some users have reported that PPC Protect's software is not accurate and did not deliver quality results. This has led to their ad campaigns being stopped by Google, which defeats the purpose of using it.

Limited Platforms: Several reviewers have mentioned that the number of platforms on which the software works is quite limited. This could be a downside for some customers who use other platforms or channels for their ads.

Confusing Dashboard: According to some reviews, the dashboard can be confusing at first and would benefit from more explanations. While this may not be a deal-breaker for all users, it could certainly be improved upon.

PPC Protect is a cloud-hosted software solution designed to help online marketers running PPC campaigns detect and prevent click fraud on their ads. It offers automated ad fraud protection powered by advanced machine learning algorithms that can detect even the most sophisticated click bots in real-time, providing 35k Google Ads account protection across over 130 countries. The product's monitoring funnel works parallel to existing Google tracking for efficient collection of visitor data for analysis against known fraudulent devices or activities.

PPC Protect offers its clients unlimited clicks' protection, from an entry-level ad spend of $2,500 per month up to $1m per month with flexible monitoring options for one or multiple domains via a web-based dashboard. The program includes features like real-time IP address and device blocking, role-based permissions, multiple user accounts with no extra cost. With this platform's centralized administration dashboard, you can manage your entire domain safely in one place without configuring row after row of options since it has a self-learning AI algorithm that detects click fraud with high accuracy.

Essential

F5 Distributed Cloud Bot Defense (formerly Shape Defense, acquired January 2020) provides security to protect a website from bots, fake users, and unauthorized transactions, preventing large scale fraud and eroded user experiences. Companies get visibility, detection and mitigation outcomes to reduce fraud and cloud hosting, bandwidth and compute costs, improve user experiences, and optimize their business based on real human traffic.

F5 Distributed Cloud Bot Defense

ClickGUARD is a fully automated protection tool that enables businesses to run secure pay-per-click campaigns. The software can eliminate unwanted clicks on your PPC ads, help to clean up your traffic, and optimize your budget for your target audience.

PPC Protect

Fraud Detection Software, and Risk Management Software, are systems designed to detect and prevent fraud in real time and secure web, mobile, and phone transactions. These platforms are tailored to the needs of financial institutions and also retail organizations who sell online, and may vary in scope along the needs of their intended users.

The Next Generation of Click Fraud Prevention

Join PPC Protect for the first look at the future of click fraud prevention - preventing click fraud proactively across EVERY ad network and acquisition channel!

Fraud Detection Software Features

Features related to products that help users with fraud detection.

Anomaly Detection

The software uses advanced algorithms to identify patterns of behavior that deviate significantly from the norm, enabling detection of fraudulent activities.

Timely Monitoring

The system constantly monitors transactions and activities as they occur, providing immediate alerts for any suspicious or potentially fraudulent behavior.

ID Verification

The software incorporates robust identity verification mechanisms such as KYC (Know Your Customer) processes and multi-factor authentication to ensure the legitimacy of users.

Data Analysis and Pattern Recognition

Utilizing machine learning techniques, the software analyzes large volumes of data to identify patterns and correlations that may indicate fraud.

Rule-based Alerts

The system can be configured to generate alerts and notifications based on predefined rules that indicate suspicious or fraudulent behavior.

Investigation Tools

The software provides tools and workflows to manage and investigate potential fraud cases, allowing users to document findings, collaborate, and initiate appropriate actions.

External Data Integration

The system can connect with external databases, APIs, and third-party services to gather additional information and enrich the fraud detection process.

Compliance and Regulatory Support

The software incorporates features to help organizations meet compliance requirements and adhere to regulatory frameworks in the context of fraud prevention and detection.

User Interface

The software provides an intuitive and easy-to-use interface with interactive dashboards, allowing users to quickly navigate, access relevant information, and take necessary actions.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

PPC Protect

Overview

What is PPC Protect?