#1 most frequent
United States of America
58.9%842 installations of 1,429
What is PR Newswire?
Categories & Use Cases
Who Buys & Uses PR Newswire
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
7.3%105 installations of 1,429
#3 most frequent
Germany
6.2%88 installations of 1,429
Newswires still can provide value in the right context
Pros
- Easy to use for wire distribution
- Provides excellent SEO value
- Helps to boost impression numbers
Cons
- Pricing could be better especially as it relates to a digital footprint
- The ability to add multiple photos, video links, logos, etc., can be cost prohibitive
- From an earned media relations standpoint, we find that journalists may not cover something once they see it on the newswire
Return on Investment
- PR Newswire's use is dependent on your campaign KPI's; great in terms of reach
- PR Newswire is useful in terms of reaching a lot of people and quickly
- PR Newswire is also a great tool for driving SEO and tracking web referral traffic
Alternatives Considered
Businesswire
Other Software Used
Cision PR Software, MailChimp, Hootsuite Enterprise
Valuable Tool For Agencies or Companies Who Send Out Many Releases
Use Cases and Deployment Scope
Press releases are constantly used as part of our communication strategy, on behalf of our wide range of clients. Disseminating info using this service takes a lot of the work out of the process. We simply need to create a solid release and spend very little time on getting it out to the right people. The time and cost savings make it a no-brainer!
Pros
- Simplifies the send out process and makes it easily repeatable.
- Reduces the time and energy it takes to get the word out to the right people.
- Backend dashboard is easy to use and provides all the info you need.
Cons
- Cost was high when we only sent our releases for smaller clients.
- Adding video and photos adds to the cost
- Not able to easily target only specific outlets, or restrict others to reduce costs.
Most Important Features
- Backend Dashboard.
- Ability to add links, photos and video to releases.
- Outlet selection is diverse, always updated and already chosen for you.
Return on Investment
- When we only sent out a few releases for small clients, ROI was inconsistent.
- When sending out for larger clients, ROI is usually easier to achieve.
- Labor cost savings helps to increase our ROI on most campaigns.
Alternatives Considered
Agility Multichannel
Other Software Used
Adobe Advertising Cloud (formerly Adobe Media Optimizer), SharpSpring, Adobe PhotoShop
Stay with the best, forget the rest
Pros
- It is very easy to use
- The customer service is done in person over the phone rather than all online
- It is customizable every time you use it
- It is thorough
Cons
- The pricing of various components are complicated to understand
- I'd like more consultation on which types of press releases deserve more outlets
- A monthly report would be nice
Most Important Features
- Ease of use
- Thorough media outlets
- Customization
Return on Investment
- Increased our visibility
- Increased our credibility
- Improved lead generation
Alternatives Considered
LiveIntent
Other Software Used
HubSpot Marketing Hub, Hootsuite
PR Newswire allows you to decide where your information will go
Pros
- Translation Services
- Over the wire distribution
- Finding resources to further expand our reach
Cons
- Contract negotiation
- Client Management
- Communication with customers
Most Important Features
- Distribution
- Language Services
- Logo storage for future
Return on Investment
- We lost one of our pre paid distributions due to the expiration date
- We would like to see more communication between the client and the representative or account manager
- We have had success in getting larger publications to pick up our over the wire publication
Alternatives Considered
Cision Communications Cloud
Other Software Used
Lead Forensics, D&B Hoovers (formerly Avention), Asana
Long-time PR Newswire User
Use Cases and Deployment Scope
We use PR Newswire for wire distribution in the US to help us get the word out about new products and services. We typically use US1 and add additional targets based on the content of the release. We have typically only found success with wire distro in the US and do not put releases over the wire in our global regions.
Pros
- Good distribution coverage
- System is easy to use
- Support staff is helpful
Cons
- Quick turnaround releases can be harder to get through approvals
- Billing has been a problem, getting billed for individual releases when they are already under contract. The account team is quick to try and fix but the wrong bills kept coming-- issues from their accounting department that were very disruptive and slow to get the paperwork trail fixed
Return on Investment
- Helps to spread the word of new products
- It helps us to see traction of pick up for online searches
Alternatives Considered
Meltwater