Name: PR Newswire
Price: 199 USD
Rating: 8.5 (24 reviews)
Author: Cision

Customer Training

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Web and Video Conferencing

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Batch Management Software

Cross-Browser Testing

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Mobile App Development

PHP Frameworks

Product Analytics

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Learning Management

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Privacy Policy Generators

Enterprise

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Finance and Accounting

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Corporate Learning Management

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HR Management

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3D Printing

Cloud Storage

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DevOps

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Integration Platform as a Service (iPaaS)

IoT Device Management

Mobile Identity

Network Performance Monitoring

Sensitive Data Discovery

Software Composition Analysis (SCA)

Storage as a Service (STaaS)

Time Series Databases

User Virtualization

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Landing Page

Marketing Automation

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Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Product Configuration

eCommerce Analytics

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Cloud Infrastructure Entitlement Management

Cloud Security Posture Management

Secure Access Service Edge (SASE)

Secure Service Edge (SSE)

Security

Church Management

Construction Workforce Management

Financial Services CRM

Fleet Management

Geographic Information

Intelligent Document Processing

Internet of Medical Things

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Business Wire

Newswire

Issuer Direct Corporation

Meltwater

Muck Rack

Cision PRWeb

Cision

GlobeNewswire by Notified

Notified

PR.com

24-7 Press Release

Linking News

Medianet

Forex PR Wire

MarketersMedia

Nexis Newswire

LexisNexis

PressPage

Web3 Newswire

### Press Release Distribution
User feedback on PR Newswire's press release distribution capabilities varies widely. While some users praise the platform for its extensive distribution coverage and user-friendly system, others express concerns about billing issues and the complexity of pricing components. The ability to reach a broad audience through wire distribution in the US and Canada, including translation services, is highlighted as a significant advantage. However, challenges such as high costs for smaller clients and difficulties in targeting specific outlets are also noted. Despite differing opinions, PR Newswire remains a popular choice for organizations seeking to disseminate press releases effectively. (Source Reviews: [1](https://www.trustradius.com/reviews/pr-newswire-2024-01-12-15-19-33), [2](https://www.trustradius.com/reviews/pr-newswire-2021-07-01-09-40-25), [3](https://www.trustradius.com/reviews/pr-newswire-2021-07-27-07-51-01), [4](https://www.trustradius.com/reviews/pr-newswire-2021-07-01-09-36-41), [5](https://www.trustradius.com/reviews/pr-newswire-2021-07-23-08-48-58), [6](https://www.trustradius.com/reviews/pr-newswire-2021-07-27-10-33-48), [7](https://www.trustradius.com/reviews/pr-newswire-2019-11-18-08-20-17), [8](https://www.trustradius.com/reviews/pr-newswire-2019-12-03-15-54-37), [9](https://www.trustradius.com/reviews/pr-newswire-2019-05-02-10-20-32))

### Media Outreach
Users generally praise PR Newswire's reach and communication capabilities for distributing news and announcements effectively. While some users appreciate the platform's broad audience targeting and ease of use, others express concerns about the pricing structure and limited customization options for targeting specific media outlets. Despite some mixed opinions on pricing and account management, PR Newswire is recognized for its ability to simplify the process of sending out press releases and reaching the right audiences efficiently. (Source Reviews: [1](https://www.trustradius.com/reviews/pr-newswire-2024-01-12-15-19-33), [2](https://www.trustradius.com/reviews/pr-newswire-2021-07-01-09-36-41), [3](https://www.trustradius.com/reviews/pr-newswire-2021-07-01-09-40-25), [4](https://www.trustradius.com/reviews/pr-newswire-2021-07-27-07-51-01), [5](https://www.trustradius.com/reviews/pr-newswire-2021-07-27-10-33-48), [6](https://www.trustradius.com/reviews/pr-newswire-2021-07-23-08-48-58), [7](https://www.trustradius.com/reviews/pr-newswire-2019-12-03-15-54-37), [8](https://www.trustradius.com/reviews/pr-newswire-2019-05-02-10-20-32))

### Visibility and SEO
Reviewers have highlighted that PR Newswire's visibility and SEO features are instrumental in enhancing the dissemination of news and increasing online presence. Users appreciate the platform's ability to boost search engine visibility, drive referral traffic to websites, and improve overall SEO performance. While some users find the service to be cost-prohibitive for smaller clients, many acknowledge its effectiveness in amplifying the reach of press releases and news announcements. Additionally, the platform's user-friendly interface and reputation for reliability contribute to its appeal among businesses seeking to elevate their online visibility through strategic news distribution. (Source Reviews: [1](https://www.trustradius.com/reviews/pr-newswire-2024-01-12-15-19-33), [2](https://www.trustradius.com/reviews/pr-newswire-2021-07-27-10-33-48), [3](https://www.trustradius.com/reviews/pr-newswire-2021-07-23-08-48-58), [4](https://www.trustradius.com/reviews/pr-newswire-2021-07-27-07-51-01), [5](https://www.trustradius.com/reviews/pr-newswire-2019-05-02-10-20-32))

### Targeting and Personalization
Opinions on PR Newswire's targeting and personalization capabilities vary among reviewers. While some users praise the platform for its ability to reach specific demographics effectively, others express concerns about the cost-effectiveness for smaller companies with limited budgets. The consensus seems to be that PR Newswire offers a valuable solution for those looking to tailor their press releases to specific audiences, but the pricing structure may not be suitable for all businesses. (Source Reviews: [1](https://www.trustradius.com/reviews/pr-newswire-2024-01-12-15-19-33), [2](https://www.trustradius.com/reviews/pr-newswire-2021-07-01-09-36-41), [3](https://www.trustradius.com/reviews/pr-newswire-2021-07-23-08-48-58), [4](https://www.trustradius.com/reviews/pr-newswire-2021-07-27-07-51-01), [5](https://www.trustradius.com/reviews/pr-newswire-2021-07-27-10-33-48), [6](https://www.trustradius.com/reviews/pr-newswire-2021-07-01-09-40-25), [7](https://www.trustradius.com/reviews/pr-newswire-2019-11-18-08-20-17), [8](https://www.trustradius.com/reviews/pr-newswire-2019-12-03-15-54-37), [9](https://www.trustradius.com/reviews/pr-newswire-2019-05-02-10-20-32))

PR Newswire is a versatile platform that has proven to be valuable for various users across different industries. One of its primary use cases is to complement other earned media relations efforts. Users, such as Public Relations Managers, have found that by utilizing PR Newswire alongside product and tour announcements, they can achieve their communication and public relations goals quickly and easily. Moreover, PR Newswire offers a long-life digital footprint that provides value from an SEO standpoint. Users have reported being able to track clicks on links, downloads of media assets like logos and videos, which helps them gauge the success of their campaigns.

Another significant use case of PR Newswire is its ability to simplify the process of disseminating information. Marketing teams have relied on this platform to publish press releases for organizations, ensuring wide distribution across US media outlets. By using PR Newswire, these teams can effectively spread the word about current and upcoming initiatives, saving both time and cost in the process. Additionally, PR Newswire plays a crucial role in increasing the distribution of business communications for clients. It not only reaches English-speaking audiences but also caters to French-speaking audiences through US and Canadian distribution channels. The platform's translation services contribute to effective communication with diverse audiences, making it an indispensable tool for companies operating globally.

Editorial departments have found PR Newswire useful for finding business news releases for investigation or writing purposes. It allows them to establish relationships with public relations professionals and stay up-to-date with industry developments. Furthermore, small businesses have utilized PR Newswire as a means to gain increased exposure on newsworthy events happening within their organizations. By leveraging this platform, these businesses are able to reach a wider audience and generate valuable publicity.

Overall, PR Newswire addresses several common challenges faced by businesses and marketing professionals alike. Its ease of use, broad distribution capabilities, SEO benefits, and comprehensive tracking features make it a go-to platform for maximizing the impact of press releases and media campaigns.

Intuitive and user-friendly interface: Users have praised PR Newswire for its intuitive and user-friendly interface, with multiple reviewers stating that it simplifies the process of setting up a news release for distribution. The website's layout and navigation make it easy to upload press releases and save selections from previous distributions, saving time and effort.

Comprehensive visibility reports: Several users have appreciated the comprehensive visibility reports provided by PR Newswire. These reports offer valuable insights into the performance of press releases, including where they were distributed and their reach. This feature helps users identify target reporters for future releases and demonstrates the service's credibility.

Helpful customer support: Many reviewers have commended PR Newswire's customer support as helpful and personalized. One user highlighted the helpful step of receiving a call from an account representative to confirm everything was set before official distribution via the web portal. This personal touch adds value to the user experience without adding unnecessary complexity.

Pricing Concerns: Some users have expressed concerns about the pricing of PR Newswire, stating that it can be cost prohibitive to add multiple photos, video links, and logos. Others feel that the pricing structure is comprehensive but excludes smaller companies or public relations agencies from affording the service. Additionally, there are mentions of additional fees for services like logo storage that some users believe should be included in their membership fee.

Complicated Pricing Structure: The pricing for different components of the service is perceived as complicated by users. They would appreciate more consultation on which types of press releases deserve more outlets. This lack of clarity has led some users to find PR Newswire pricey compared to its competitors, especially when considering costs for including a logo and image.

Technical Issues and Unreliable Search Function: Users have reported technical issues with PR Newswire's search function, mentioning that it does not always bring up relevant news. Furthermore, there have been instances where press releases were removed after publication, resulting in broken links or missing URLs. These problems undermine user experience and affect the overall reliability of the platform.

Newswire Digital

Newswire Digital Plus

Newswire State

Newswire National

Newswire Global

Newswire Canada

Newswire UK

Newswire Asia

Newswire Latin America

Newswire Financial

Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.

Core

Advanced

Premium

ACCESS Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. It provides premier syndication to leading news outlets. The solution aims to empower clients with a variety of solutions to suit any budget.

PR Newswire

Press Release Management

Likelihood to Recommend

Usability

Support Rating

Cision is a leading global provider of earned media management software and services to public relations and marketing communications professionals. Cision's software allows modern communicators to target key influencers, distribute strategic content, track and measure meaningful impact through text and images. Cision has over 4,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit <a rel="noreferrernoopener" target="_blank" href="http://www.cision.com/">www.cision.com</a>.

PR Newswire 2024-01-12 15:19:33

Intuit Mailchimp

Hootsuite

Cision Communications Cloud

Vice President, Marketing Communications

PR Newswire 2018-04-25 08:45:50

Agility Multichannel

President | Sales & Marketing Advisor

PR Newswire 2021-07-27 07:51:01

HubSpot Marketing Hub

LiveIntent

Head Of Marketing

PR Newswire 2021-07-01 09:40:25

Asana

D&B Hoovers

Lead Forensics

Director of International Branding and Marketing

PR Newswire 2021-07-01 09:36:41

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Press releases

Not intuitive

Gone downhill

Social media integration

Easier to pull

Need to improve

Free to use

Multiple photos

Complicated to understand

Improve upon

Press release

Customer service

Easy to use

Distribution list

User friendly

Comprehensive reports

Makes it simple

Provides reports

Simple and easy

Reports to track

Home

Press Release Management Software

We use PR Newswire for wire distribution in the US to help us get the word out about new products and services. We typically use US1 and add additional targets based on the content of the release. We have typically only found success with wire distro in the US and do not put releases over the wire in our global regions.

Good distribution coverage
System is easy to use
Support staff is helpful

Quick turnaround releases can be harder to get through approvals
Billing has been a problem, getting billed for individual releases when they are already under contract. The account team is quick to try and fix but the wrong bills kept coming-- issues from their accounting department that were very disruptive and slow to get the paperwork trail fixed

Helps to spread the word of new products
It helps us to see traction of pick up for online searches

PR Newswire is used by our internal PR/communications team. PR Newswire is viewed as a paid tool that helps to complement other earned media relations efforts, i.e., product announcements, tour announcements, etc. PR Newswire isn't particularly valuable from a strict earned media standpoint, we still use traditional press releases and other means of distributing news or engaging with media. PR Newswire does provide value from an SEO standpoint, as well as having a long-life digital footprint, where you can track clicks on links, downloads of logos, downloads of photography, downloads of videos, etc., that are relevant for forecasting future PR interest.

Easy to use for wire distribution
Provides excellent SEO value
Helps to boost impression numbers

Pricing could be better especially as it relates to a digital footprint
The ability to add multiple photos, video links, logos, etc., can be cost prohibitive
From an earned media relations standpoint, we find that journalists may not cover something once they see it on the newswire

PR Newswire's use is dependent on your campaign KPI's; great in terms of reach
PR Newswire is useful in terms of reaching a lot of people and quickly
PR Newswire is also a great tool for driving SEO and tracking web referral traffic

Cision PR Software, MailChimp, Hootsuite Enterprise

Press releases are constantly used as part of our communication strategy, on behalf of our wide range of clients. Disseminating info using this service takes a lot of the work out of the process. We simply need to create a solid release and spend very little time on getting it out to the right people. The time and cost savings make it a no-brainer!

Simplifies the send out process and makes it easily repeatable.
Reduces the time and energy it takes to get the word out to the right people.
Backend dashboard is easy to use and provides all the info you need.

Cost was high when we only sent our releases for smaller clients.
Adding video and photos adds to the cost
Not able to easily target only specific outlets, or restrict others to reduce costs.

Backend Dashboard.
Ability to add links, photos and video to releases.
Outlet selection is diverse, always updated and already chosen for you.

When we only sent out a few releases for small clients, ROI was inconsistent.
When sending out for larger clients, ROI is usually easier to achieve.
Labor cost savings helps to increase our ROI on most campaigns.

Adobe Advertising Cloud (formerly Adobe Media Optimizer), SharpSpring, Adobe PhotoShop

PRNewswire is used by marketing to publish press releases for the organization. We use it as a one stop shop for ensuring distribution across the United States media outlets. It helps us quickly and easily get the word out about our current and upcoming initiatives with our target prospects and clients in the healthcare industry.

It is very easy to use
The customer service is done in person over the phone rather than all online
It is customizable every time you use it
It is thorough

The pricing of various components are complicated to understand
I'd like more consultation on which types of press releases deserve more outlets
A monthly report would be nice

Ease of use
Thorough media outlets
Customization

Increased our visibility
Increased our credibility
Improved lead generation

Our organization relies on PR Newswire for all of our over-the-wire press releases. We utilize the US and Canadian distribution in order to reach both our English-speaking and French-speaking audiences. This includes the translation services that PR Newswire provides. We are currently in the discussion and planning phases of implementing additional PR Newswire/Cision services to round out our initiatives.

Translation Services
Over the wire distribution
Finding resources to further expand our reach

Contract negotiation
Client Management
Communication with customers

Distribution
Language Services
Logo storage for future

We lost one of our pre paid distributions due to the expiration date
We would like to see more communication between the client and the representative or account manager
We have had success in getting larger publications to pick up our over the wire publication