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Business Problems Solved
Pros
Cons

PR Newswire is a versatile platform that has proven to be valuable for various users across different industries. One of its primary use cases is to complement other earned media relations efforts. Users, such as Public Relations Managers, have found that by utilizing PR Newswire alongside product and tour announcements, they can achieve their communication and public relations goals quickly and easily. Moreover, PR Newswire offers a long-life digital footprint that provides value from an SEO standpoint. Users have reported being able to track clicks on links, downloads of media assets like logos and videos, which helps them gauge the success of their campaigns.

Another significant use case of PR Newswire is its ability to simplify the process of disseminating information. Marketing teams have relied on this platform to publish press releases for organizations, ensuring wide distribution across US media outlets. By using PR Newswire, these teams can effectively spread the word about current and upcoming initiatives, saving both time and cost in the process. Additionally, PR Newswire plays a crucial role in increasing the distribution of business communications for clients. It not only reaches English-speaking audiences but also caters to French-speaking audiences through US and Canadian distribution channels. The platform's translation services contribute to effective communication with diverse audiences, making it an indispensable tool for companies operating globally.

Editorial departments have found PR Newswire useful for finding business news releases for investigation or writing purposes. It allows them to establish relationships with public relations professionals and stay up-to-date with industry developments. Furthermore, small businesses have utilized PR Newswire as a means to gain increased exposure on newsworthy events happening within their organizations. By leveraging this platform, these businesses are able to reach a wider audience and generate valuable publicity.

Overall, PR Newswire addresses several common challenges faced by businesses and marketing professionals alike. Its ease of use, broad distribution capabilities, SEO benefits, and comprehensive tracking features make it a go-to platform for maximizing the impact of press releases and media campaigns.

Intuitive and user-friendly interface: Users have praised PR Newswire for its intuitive and user-friendly interface, with multiple reviewers stating that it simplifies the process of setting up a news release for distribution. The website's layout and navigation make it easy to upload press releases and save selections from previous distributions, saving time and effort.

Comprehensive visibility reports: Several users have appreciated the comprehensive visibility reports provided by PR Newswire. These reports offer valuable insights into the performance of press releases, including where they were distributed and their reach. This feature helps users identify target reporters for future releases and demonstrates the service's credibility.

Helpful customer support: Many reviewers have commended PR Newswire's customer support as helpful and personalized. One user highlighted the helpful step of receiving a call from an account representative to confirm everything was set before official distribution via the web portal. This personal touch adds value to the user experience without adding unnecessary complexity.

Pricing Concerns: Some users have expressed concerns about the pricing of PR Newswire, stating that it can be cost prohibitive to add multiple photos, video links, and logos. Others feel that the pricing structure is comprehensive but excludes smaller companies or public relations agencies from affording the service. Additionally, there are mentions of additional fees for services like logo storage that some users believe should be included in their membership fee.

Complicated Pricing Structure: The pricing for different components of the service is perceived as complicated by users. They would appreciate more consultation on which types of press releases deserve more outlets. This lack of clarity has led some users to find PR Newswire pricey compared to its competitors, especially when considering costs for including a logo and image.

Technical Issues and Unreliable Search Function: Users have reported technical issues with PR Newswire's search function, mentioning that it does not always bring up relevant news. Furthermore, there have been instances where press releases were removed after publication, resulting in broken links or missing URLs. These problems undermine user experience and affect the overall reliability of the platform.

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Reviews

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January 16, 2024

Long-time PR Newswire User

Verified User

Director in Marketing

Information Services Company, 1001-5000 employees

Score 8 out of 10

Vetted Review

Verified User

Likelihood to Recommend

PR Newswire is a good fit for anyone wanting larger traditional press release coverage. More expensive than those using just email distro lists but coverage always ranks higher. It may not be good for very small companies with limited budgets to put towards releases. Those may want unlimited service of others with smaller reach, but won't make you pick and choose what news you can send out based on the size of the release package you can afford.

November 24, 2021

Very good if used properly (part of an overall distribution plan)

Verified User

Manager in Marketing

Pharmaceuticals Company, 1-10 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

PR Newswire is well-suited if you generally release lots of news pieces throughout the year. Having lots of news pieces/articles means that you can build up the number of articles on the service, and therefore use the platform to increase your own visibility on search engines. Without a consistent stream of news stories etc. it likely isn't going to be worth the investment. The SEO/referral traffic benefits (which you might experience) are just indirect benefits, and shouldn't be considered as a primary reason for using the services.

August 03, 2021

Valuable Tool For Agencies or Companies Who Send Out Many Releases

David Fox

President | Sales & Marketing Advisor

Spider Marketing Group (Marketing & Advertising, 1-10 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

For agencies or companies that send out a lot of releases to a wide range of outlets, the cost of the service is well justified and offers a lot of value. For some of our smaller clients who do not need to reach as far, the cost can sometimes be prohibitive based on their goals and ROI.

July 30, 2021

Considered the gold standard in newswire distribution, but be careful about being held to their personal editorial preferences

Verified User

Vice-President in Other

Public Relations and Communications Company, 51-200 employees

Score 6 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

PR Newswire is a terrific solution for ensuring that news is distributed in a way that is findable and searchable. It also automatically ties the news to ticker symbols. It's not a useful or meaningful solution for actually securing news coverage. It still requires picking up the phone and pitching media.

July 26, 2021

Newswires still can provide value in the right context

Dan Lobring

Vice President, Marketing Communications

rEvolution (Marketing and Advertising, 51-200 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

PR Newswire is well suited for when you need a broad distribution that will include a wide swath of earned media impressions when that is one of the primary KPI's. PR Newswire is best suited as complement to other traditional PR tactics but not necessarily as a standalone tool for PR professionals.

July 14, 2021

Stay with the best, forget the rest

Leslie Groves

Head Of Marketing

HealthCrowd (Information Services, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

I feel that PRNewswire is well suited to use for publishing press releases on an ongoing basis. It is the gold standard among distribution of communication to media outlets. The pricing of various options can be complicated though and one needs to consult ones contract to know what is included versus what is extra.

July 13, 2021

PR Newswire allows you to decide where your information will go

Ashley Taylor

Director of International Branding and Marketing

Allied Dispatch Solutions (Logistics & Supply Chain, 201-500 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

PR Newswire is well suited for those who are looking to communicate with a broad audience but require the ability to specifically focus on a particular demographic. Press releases are only as good as the people they reach and while it's important to reach as many people as possible in some instances, it is also vitally important that you reach the correct people. For those who use PR Newswire, it is important that you select the correct package in order to reach the right area of focus.

December 04, 2019

PR Newswire Offers Great Customer Service!

Verified User

Manager in Marketing

Marketing and Advertising Company, 11-50 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

PR Newswire is an ideal tool for wire distribution as they have really structured it to be incredibly user-friendly. I've done a lot of wire releases in my career and I somehow get anxious to do them - but PR Newswire makes the process super simple.

November 29, 2019

PR Newswire CAN be good for larger companies or bigger news announcements, but it can be pricey

Michelle Messenger Garrett

Writer/Content Creator/Public Relations Consultant

Garrett Public Relations (Public Relations and Communications, 1-10 employees)

Score 6 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

If you're a big company with a big budget, by all means, PR Newswire is a good fit. And if you're a company making a major news announcement, it might be worth it to use PR Newswire. Sometimes, if it's an acquisition, etc., it would be a good idea, and if you have a partner who can help split the cost, that might be a good scenario.
I'd say for a smaller company or startup, you might want to look at a competitor that's less costly, or skip the wire and pitch the news. There are even free wire services to try.

November 27, 2019

PR Newswire is dishonest and I recommend searching elsewhere...

Verified User

C-Level Executive in Corporate

Internet Company, 11-50 employees

Score 1 out of 10

Vetted Review

Verified User

Likelihood to Recommend

I don't really think PR Newswire is ever appropriate after finding a new company (who I will not name in this review). I recommend looking at similar companies in this space. There are companies out there who get a similar exposure, are a fraction of the cost, and provide 10x more excellent customer service.

August 14, 2018

PR Newswire review

Verified User

Employee in Corporate

Machinery Company, 10,001+ employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

I would recommend PR Newswire as a service to any company that is willing to pay a bit more.

August 06, 2018

Satisfied PR Newswire User

Cindy Arco

Public Relations Manager, Florida Region

Comcast (Telecommunications, 10,001+ employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

PR Newswire is well suited for organizations with a significant public relations budget that want to quickly disseminate a news release over the wire to a specific targeted group of recipients. It's probably not a suitable solution for smaller companies or "boutique" public relations agency unless the distribution cost is to be directly passed on to the client because it is quite expensive.

July 12, 2018

An Industry Leader and a Great Tool for a Small PR Team

Richard Angeloni

Director of Integrated Marketing Communciations

Brown & Toland Physicians (Hospital & Health Care, 201-500 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

PR Newswire is a great tool to have if you have a small PR team. Maintaining distribution lists are time-consuming, and subscribing to a media monitoring service can be expensive. Even if your company subscribes to a media monitoring service, it does take some time and effort to maintain distribution lists. So using a service like PR Newswire helps take some of the grunt work out of public relations work and makes it easy, and quick, to distribute your press release to a wide audience.

June 27, 2018

Does the job once you get accustomed to the platform

Verified User

Employee

Online Media Company, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

PR Newswire is not the easiest or most user-friendly platform to navigate, but once you get the hang of it, you realize that there is a large inventory of frequently updated content that includes contact information if there is a need for reaching out to media relations teams for more information.

March 07, 2018

If you want a PR piece that looks like news, I suggest this product

Brian Blackwell

Louisiana Baptist Message

Staff Writer (Online Media, 1-10 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Likelihood to Recommend

It's well-suited when trying to push a product or idea that doesn't need much elaboration. At times we need information and it's just there, like a magic trick from a brilliant magic man.
An area of improvement is not coming across so "PR-y." But I guess that's the job of the person writing it and a news person's job to decipher it.

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