PR Newswire

Increases visibility of the message/communication.

Increases SEO visibility (backlink).

Referral traffic to the website.

Offer other ways to amplify the message/article.

Isn't free to use.

Simplifies the send out process and makes it easily repeatable.

Reduces the time and energy it takes to get the word out to the right people.

Backend dashboard is easy to use and provides all the info you need.

Cost was high when we only sent our releases for smaller clients.

Adding video and photos adds to the cost

Not able to easily target only specific outlets, or restrict others to reduce costs.

Making news searchable and findable, populating automated news alerts for those who follow certain companies and/or industries.

Ensuring that news is issued in a way that satisfies legal and regulatory requirements for publicly traded companies.

Ensuring that all content distributed through the platform is editorially sound and free of grammatical errors.

Lately, we noticed that PR Newswire has been holding up distributions for more than one client due to its in-house editors taking personal issue with the content of the news being shared. That's a critically bad issue.

The automated reports are very in-depth, but they lack context regarding what the numbers really mean. I would love to see greater analysis, not just numbers reporting.

Customer support (non-editorial) needs a bit of an overhaul. Since being acquired by Cision, the customer service has gone downhill.

Easy to use for wire distribution

Provides excellent SEO value

Helps to boost impression numbers

Pricing could be better especially as it relates to a digital footprint

The ability to add multiple photos, video links, logos, etc., can be cost prohibitive

From an earned media relations standpoint, we find that journalists may not cover something once they see it on the newswire

It is very easy to use

The customer service is done in person over the phone rather than all online

It is customizable every time you use it

It is thorough

The pricing of various components are complicated to understand

I'd like more consultation on which types of press releases deserve more outlets

A monthly report would be nice

Translation Services

Over the wire distribution

Finding resources to further expand our reach

Contract negotiation

Client Management

Communication with customers

PR Newswire has great customer service that is willing to walk you through each step.

Distribution site is very user-friendly.

The costs tend to add up if you plan to include a logo and image.

I think PR Newswire's reach is very good. It's a well-known service that's been around a long time and has a solid reputation. You can trust it.

I think PR Newswire helps increase the visibility of news. So although I would also recommend pitching the news, using a wire service, particularly when there's major news to announce, can help in spreading the word.

It's pretty easy to use. You may need someone to walk you through it at first, but you can save distributions and so forth so that it gets easier over time.

Pricing. It's VERY expensive. This is why it's difficult to recommend it to any clients on a budget. Smaller businesses and startups would be hard-pressed to pay hundreds of dollars to issue a press release. And the pricing goes up if you want to include a photo, etc. There are competitors who will do it for less.

They also want to charge you a fee just to have an account, whether or not you use it. That seems like it's not a good practice.

While they've made it more streamlined to use, they could do a better job of including which trade publications you can reach, etc. I feel like it used to be easier to pull a list of those -- now they seem harder to find. Trade publications are important for clients that play in vertical markets.

They are really good at trying to upsell you and take your money.

The company, from my experience, is unethical. They tell you one thing and then do another. They publish releases then take them down shortly after the money has been paid.

If PR Newswire is well connected to your competitors, I believe you don't get the exposure you should and you are more likely to have your press-releases rejected.

This company, in my opinion, is as corrupt as they get. Run as fast as you can.

Customer service at PR Newswire is excellent

PR Newswire offers reliable press release distribution

PR Newswire offers a quick way to see where your release was posted and who picks it up

PR Newswire offers fast turnaround when my company makes changes to our press release

The PR Newswire member portal makes submitting releases, reviewing proofs and approving easy.

PR Newswire seems to be a little pricey compared to some of their competitors

PR Newswire could offer more affordable translation services with quicker turnaround time

User-friendly - PR Newswire has a very user-friendly website that makes it simple and easy to get a news release set up for a distribution relatively quickly. You can also save your selections from a previous distribution to make it go even faster. Since I am pretty much always sending out my releases to the same distribution list, all I have to do is check that box.

Customer support - When you submit a release via the web portal, you have several options about when it will be released. I typically want my releases to go out as quickly as possible, but even then I know an account representative will take a look at my release and accompanying multimedia materials and give me a quick call to confirm and make sure everything is set before officially sending it out. It's a helpful step without making the process cumbersome.

Reports - PR Newswire provides timely and comprehensive reports, so it's easy to tell the where the news release went.

Pricing - PR Newswire is expensive. I don't think this is necessary something they need to improve upon as their pricing does include a lot and is comparable to what other similar companies charge, but the pricing structure does price out smaller companies or public relations agencies.

It is very easy to set up an account on PR Newswire and get started. The dashboard is very intuitive.

Once you are ready to upload a press release, doing so it easy and the pricing structure for the different distributions are clearly laid out.

You can choose a distribution list or e-mail (or fax) your own distribution list, making it easy to target your release to different reporters.

Once a press release is sent up, PR Newswire follows up with visibility reports so you know how well your release did and if you need to do another or target specific reporters.

The pricing structure is comprehensive, depending on how far you want your release to go.

Adding multi-media, such as photos, increases visibility quite a bit but PR Newswire charges extra for photos.

PR Newswire also charges an annual fee for storing your logo, which I think should be free for organizations that already have an account (and pay a membership fee).

Huge range of news topics

Variety of industries and languages

Updated frequently, which is crucial for a news organization

The search function does not typically bring up news that is relevant to me or the search terms

Press releases are frequently removed after publication, leaving us with broken links or missing URLs

I wish there was a way to set my preferences for language, location, topics, publication date, etc. If there is, it's not intuitive to set up

It gets info we need to us rather quickly.

It gets the message across that an organization is trying to convey to us.

We don't have to "hunt down" sources at times to get what we need. It's just there for us.

It sometimes reads as too "PR-y."

It could have more quotes.

Sometimes it can be bombarding with info that doesn't even relate to what we are trying to get across to our readers.