Name: Precifica
Author: Precifica

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Help Authoring

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Operational Analytics

Enterprise

Accounting

Budgeting and Forecasting

Tax Compliance

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Code Review

Data Catalog

Data Fabric

Data Quality

Data Recovery Service

Dynamic Application Security Testing (DAST)

Fraud Detection

IT Alert Management

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

Low-Code Development

Master Data Management (MDM)

Network Access Control (NAC)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Office Migration and Repair

Software-Defined WAN

Virtual Data Room

Virtual Desktop Infrastructure (VDI)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Enterprise Marketing Management

Local Marketing

Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales

Antivirus

Insider Risk Management

Security Orchestration, Automation and Response (SOAR)

Security

Forestry

Last Mile Delivery

Legal Research

Library Management

Nonprofit CRM

Nonprofit Fundraising

Plagiarism Checker

Real Estate Property Management

Vertical-Specific

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Precifica is a pricing solution designed to meet the needs of retail, e-commerce, and consumer brands. According to the vendor, it offers a range of features and tools aimed at automating market information access, pricing decisions, and consumer-based pricing strategies. Precifica is intended for businesses of all sizes, including small, medium, and large companies. It is commonly used by retailers (both online and offline), e-commerce industry professionals, consumer goods manufacturers and distributors, as well as marketing professionals.

## Key Features

**Automated Market Information Access**: According to the vendor, Precifica allows users to access market competitiveness data automatically, at scale, and with the appropriate frequency. It offers automation for capturing market information to support pricing decisions, providing access to reliable and up-to-date competitive data.

**Automated Pricing Decisions**: Precifica claims to automate pricing decisions based on competition. It is said to react to the competitive market automatically, at scale, and in the shortest possible time. The vendor states that it utilizes artificial intelligence to optimize pricing decisions based on consumer demand.

**Automated Consumer-based Pricing Decisions**: According to the vendor, Precifica enables users to automate pricing decisions based on consumer demand. It claims to predict consumer demand and automatically position businesses using AI. The vendor states that it can optimize pricing and promotions based on consumer behavior.

**Expertise in Product Matching**: Precifica is said to provide expertise in accurate product matching using advanced algorithms and processes. The vendor claims that it achieves high-quality matching results with a fast delivery time, ensuring high coverage of offers in the market while reducing operational costs.

**Monitoring of Competitor Offers**: Precifica offers real-time monitoring of competitor prices and offers. According to the vendor, it provides visibility into the competition and allows users to optimize prices across their product mix. The vendor claims that Precifica can track competitor's pricing strategy, helping businesses adjust their pricing accordingly.

**Monitoring of Shipping Costs**: Precifica claims to enable monitoring and comparison of shipping options, prices, and delivery times offered by online retailers. The vendor states that it helps identify competitive advantages and disadvantages in shipping options, allowing businesses to optimize their shipping strategy to improve competitiveness.

**Monitoring of Parceling Options**: According to the vendor, Precifica allows users to monitor and compare parceling options, including interest rates and maximum number of installments. It claims to help businesses identify differentiation in installment conditions for each product category, enabling them to adjust their parceling strategy based on competitor offerings.

**Matching of Product Descriptions**: Precifica claims to utilize advanced matching techniques to match products based on various textual components. According to the vendor, it achieves accurate matching results with a fast delivery time, ensuring high coverage of offers in the market while reducing operational costs.

**eCommerce Monitoring**: Precifica enables users to monitor and track prices of products in the e-commerce market. According to the vendor, it provides alerts and notifications about price changes and offers access to historical price data for analysis.

**Price Optimization**: Precifica claims to utilize artificial intelligence to optimize prices and promotions. According to the vendor, it allows users to set dynamic pricing strategies based on market trends and competitor prices, aiming to maximize profitability by adjusting prices in real-time.

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Competitive Intelligence

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Core features related to search engine optimization

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

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Precifica

Overview

What is Precifica?