Name: Precisely Spectrum Spatial Insights
Rating: 8 (2 reviews)
Author: Precisely

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Chatbot

Performance Testing

Development

School Management

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Document Management

Enterprise Legal Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Enterprise

Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Referral

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

Human Resources

3D Printers

3D Printing

Business Process Automation

Cloud Migration

Cloud Storage

Continuous Delivery

Database-as-a-Service (DBaaS)

Firewall

Fraud Detection

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Product Implementation Services

Server Virtualization

System Monitoring

Test Management

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Content Management

Contest Management

Email Marketing

Marketing Attribution

Marketing Automation

Press Release Management

Social Media Advertising

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales Enablement

Sales

Cloud Access Security Brokers

Cloud Infrastructure Entitlement Management

Security

Aviation

Construction Takeoff and Estimating

Digital Forensics

Financial Services CRM

Hospital Management

Internet of Medical Things

Medical Office EMR & EHR

Population Health Management

Veterinary

Vertical-Specific

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Precisely Spectrum Spatial Insights is a solution designed to optimize market and site planning for businesses of all sizes. According to the vendor, it caters to a wide range of professions and industries, including banks and credit unions, restaurants, retailers, and healthcare providers. By providing intelligence for network planning, real estate portfolio management, and maximizing return on invested capital, Spectrum Spatial Insights offers insights and tools to drive strategic decision-making.

## Key Features

**Optimize market and site planning**: According to the vendor, Spectrum Spatial Insights helps businesses analyze their networks to optimize their store portfolio and maximize return on investment. It allows testing of multiple scenarios to determine the optimal physical footprint and the impact of omni-channel sales. It enables decision-making on new locations, renovations, relocations, acquisitions, and closures based on detailed forecasts and financial impact assessments. The vendor claims it provides an actionable and defensible plan of action by knowing the projected Internal Rate of Return (IRR) before making capital decisions.

**Annual sales planning accuracy**: According to the vendor, PERFORM.360, part of the Spectrum Spatial Insights Suite, helps businesses understand market dynamics and allocate annual sales goals efficiently. It offers an easy-to-use and flexible interface for allocating sales targets and assessing performance against locations in similar environments. It aims to provide a clear understanding of whether business goals are achievable.

**Innovative, industry-leading datasets**: Spectrum Spatial Insights offers custom data assets that can be used within the platform or integrated into existing modeling processes. Examples of custom data assets include Demand Insight Financial, which provides total number of accounts and balances for financial services products, and Mobile Trace Digital Activity Data, which quantifies pedestrian traffic globally. According to the vendor, these datasets are based on millions of actual records and demographic variables, providing valuable insights for site selection and performance analysis.

**Real-time visualization**: Spectrum Spatial Insights allows real-time visualization and analysis of changes to property networks. It provides a user interface for interacting and analyzing real-time data and results. According to the vendor, it enables businesses to identify opportunities and make informed decisions based on real-time insights.

**Highly customizable**: Spectrum Spatial Insights offers a highly customizable platform that can be tailored to specific business needs. It allows integration of custom data assets and modeling processes. According to the vendor, it provides flexibility in analyzing and visualizing data to meet unique business requirements.

Spectrum Spatial Insights by Precisely (based on the former GeoInsight by Pitney Bowes) helps users to test strategies, taking into consideration key market and competitive drivers. Detailed forecasts and financial impact assessments can be created for every scenario, to provide an actionable, defensible plan of action. Ultimately, this enables users to know a projected Internal Rate of Return (IRR) before making capital decisions.

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Semrush

For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

Web Intelligence - Starter

Web Intelligence - Professional

Web Intelligence - Team

Sales Intelligence - Individual

Web Intelligence - Enterprise

Shopper Intelligence - Business

Similarweb

Precisely Spectrum Spatial Insights

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

Geoinsight Online

Likelihood to Recommend

Precisely

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

ArcGIS

CleverMaps

LMKR GeoGraphix

Head of Oceanography Department

GeoInsight 2018-07-18 16:10:44

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Web based platform

Low quality

Software used

Web based

Based platform

Visualize data

Make decisions

Home

Market Intelligence Tools

It has been used as a test, in order to explore and determine their capabilities, potentialities and eventual weaknesses, for projects that involve data collection along river channels over extensions of more than 500 km. Specifically, it has been used by the Department of Oceanography and Geomatics to characterize the alignment and margins of the mentioned fluvial systems. The extension of the study area involves meridian changes that make it impossible to use flat coordinate systems such as the UTM (Universal Transverse Mercator) system, which necessarily means that spatial representation must be done in geographic coordinates.

It allows us to visualize data with extreme ease, through maps and graphs, patterns and tendencies.
This visualization allows, in turn, to make decisions more quickly and with a greater amount of information than what a good part of software of the same nature allows.

Being a web-based platform can, in some cases, be counterproductive, especially in areas where internet and satellite coverage are of low quality or are not available, such as jungle areas.
The results obtained, in most cases, need to be interpolated, in order to completely characterize the study area.
The interpolation functions are those that are typically used in commercial software used in this area of study, and have the same limitations. When using it I have not found any novelty regarding this.

The use of the software allowed the minimization of activities associated with logistical support to field staff. That reduced the time associated with these activities by about 15% of the initially estimated time.
The aforementioned reduction translated into decreases in expenditures in the order of $ 2000 / day.

Precisely Spectrum Spatial Insights
Formerly GeoInsight by Pitney Bowes

Overview

What is Precisely Spectrum Spatial Insights?