Name: Predictive Response Adaptive Mailer
Author: Predictive Response

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Predictive Response Adaptive Mailer is a marketing automation solution aimed at helping businesses optimize their email marketing campaigns. According to the vendor, this software is native in Salesforce, allowing users to utilize their Salesforce database to create and send personalized, targeted emails directly from within the platform. The product caters to small to large-sized companies across various professions and industries, including marketing and sales professionals, non-profit organizations, event management companies, and e-commerce businesses.

## Key Features

**Native in Salesforce**: According to the vendor, users can leverage their Salesforce database to create and send emails directly from Salesforce. They can also update and add Salesforce data within the Predictive Response Adaptive Mailer. The product provides a drag and drop editor in Salesforce for designing and creating email content.

**Personalized and Targeted Emails**: The vendor states that users can create highly personalized and targeted emails using dynamic content and merge fields. They can tailor their messages based on customer data, such as demographics, purchase history, and engagement level, to potentially increase open rates and conversions.

**Email Deliverability Tracking**: According to the vendor, users can monitor the deliverability of their emails and identify any potential issues that may impact successful delivery. They can gain real-time insights into bounce rates, spam complaints, and unsubscribe rates to optimize their email campaigns and maintain a high sender reputation.

**Marketing Automation**: The vendor claims that users can automate repetitive marketing tasks and workflows to save time and streamline processes. They can set up automated email sequences, trigger emails based on customer actions or events, and nurture leads through personalized drip campaigns.

**Campaign Performance Analytics**: According to the vendor, users can gain valuable insights into the performance of their email marketing campaigns. They can track key metrics such as open rates, click-through rates, conversion rates, and ROI. This data can be used to evaluate the effectiveness of campaigns and make data-driven decisions for future optimizations.

**A/B Testing**: The vendor suggests that users can test different email variations to determine which ones perform better. They can split their audience into different segments and compare the performance of different subject lines, email content, call-to-action buttons, and more. The results can be used to optimize email campaigns and potentially improve engagement.

**Email Templates and Editor**: According to the vendor, users can choose from a library of professionally designed email templates or create custom templates. They can customize the layout, colors, fonts, and images to match their brand identity. The product offers an intuitive drag and drop editor for creating visually appealing emails without any coding.

**Email Scheduling and Automation**: The vendor claims that users can schedule their emails to be sent at the optimal time for maximum impact. They can also automate email sending based on specific dates, times, or customer actions. This feature aims to ensure timely delivery of important messages and maintain consistent communication with the audience.

**Segmentation and Targeting**: According to the vendor, users can segment their email list based on various criteria, such as demographics, purchase behavior, and engagement level. They can target specific segments with tailored messages and offers to potentially increase relevance and improve campaign performance.

**Email Performance Monitoring**: The vendor states that users can monitor the performance of their individual emails in real-time. They can track open rates, click-through rates, and engagement metrics to gauge the effectiveness of their email content. This data can be used to make data-driven decisions to optimize email content and potentially improve results.

Users of the Predictive Response Adaptive Mailer have found it to be incredibly useful for organizing webinars with minimal effort. With the software's efficient webinar organization capabilities, users have been able to streamline their webinar planning process, saving time and resources. Additionally, the software's integration with Salesforce has allowed users to easily run campaigns based on webinar data, resulting in more targeted and effective marketing strategies.

Another key business problem that the software solves is the generation and saving of feedback during meetings. Users have praised the software for its ability to capture and store valuable feedback from meetings, ensuring that no important insights are lost. This feature greatly enhances collaboration and decision-making within teams, leading to improved productivity and outcomes.

The integration between Predictive Response Adaptive Mailer and Salesforce has proven invaluable for users when it comes to managing meeting schedules and requirements. Through this integration, users have been able to seamlessly coordinate their meeting activities within Salesforce, eliminating the need for manual data entry and reducing the risk of errors. This streamlined process has resulted in smoother workflows and increased efficiency for teams.

ZFusion, a standout feature of the software, plays a crucial role in transferring webinar data to Salesforce and providing easy reporting on webinar attendance. Users have leveraged ZFusion's capabilities to gain comprehensive insights into attendee engagement, allowing them to gauge the success of their webinars and make data-driven decisions for future events.

Additionally, Predictive Response Adaptive Mailer has helped users track engagement and prevent duplicate creation of contact records through its integration with Salesforce fields and matching rules. By utilizing these features, users have effectively managed their contact databases, ensuring accurate and up-to-date information while avoiding redundancy. This not only saves time but also helps maintain a clean database, improving overall communication effectiveness.

Overall, users have lauded Predictive Response Adaptive Mailer for solving various business problems related to webinar organization, meeting feedback management, campaign targeting, scheduling coordination, attendance tracking, and database maintenance. By providing efficient solutions to these challenges, the software has empowered businesses to enhance their productivity, streamline processes, and achieve better outcomes.

Long Starting Process: Some users have mentioned that the starting process for zfusion has been lengthy, which they believe could be shortened to make it more helpful.

Occasional Software Stuck: Reviewers have reported that the software sometimes gets stuck during working, indicating that there are certain functions that need improvement to reach a satisfactory level of functioning.

Intermittent Functionality Issues: Users have experienced occasional issues with the software not working properly and blocking in the middle of work. Although it eventually recovers, this intermittent functionality issue has been noted by some reviewers.

Clear View of Engagement: Users have expressed that the software provides a clear view of engagement, allowing them to track important metrics such as join time and time spent in the webinar. This feature has been mentioned by multiple reviewers and is considered valuable for monitoring webinar performance.

Seamless Integration with Zoom Webinar and Salesforce: Reviewers appreciate the seamless integration of Zoom webinar and Salesforce, making it easy to transfer webinar data and report on attendance using Salesforce fields. This functionality has been praised by several users for streamlining their workflow and improving efficiency.

Easy-to-Use User Interface: Multiple users have found the user interface of zFusion to be easy to use and intuitive, enabling each user to handle it with ease. The simplicity of the interface has been highlighted as an advantage, making it accessible for all skill levels without requiring extensive training or technical expertise.

Adaptive Mailer from Predictive Response is an email marketing automation solution that integrates with Salesforce and is available on the SalesForce AppExchange. It allows the user to develop, deploy, and manage adaptive, branching, newsletter and drip email campaigns to nurture prospects. Though designed to work within the familiar Salesforce interface, Predictive Response offers additionally free training and live support.

Based in San Francisco, Predictive Response's Adaptive Mailer is primarily used in the United States but is used in Europe and throughout the western world, and also has a small presence in Asian markets. For as little as $100 per month Salesforce users can acquire Adaptive Mailer for their drip and scheduled campaigns, and enjoy the platforms lead scoring and tracking features, as well as A/B testing and analytic features. For $500 monthly the Pro version includes CampaignFlow, Adaptive Response's automation program for adding leads or changing their status in the campaign "flow" (basically their location in the customer lifecycle) and supports up to 50,000 emails per month. Finally the $700 per month Enterprise edition supports 100,00+ emails per month, and includes Adaptive Mailer MultiOrg business divisions software, which leverages organization information to manage marketing campaigns via Salesforce roles, and also comes with a dedicated IP. Nonprofits using the Salesforce.com Foundation Power of Us program may enjoy a 30% price discount of all Adaptive Mailer editions.

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Free

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Standard

Premium

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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ActiveCampaign

Predictive Response Adaptive Mailer

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email Marketing Automation solutions seamlessly integrated with Salesforce.com!

Our products allow you to develop, deploy, and manage adaptive, branching, newsletter and drip email campaigns to nurture your prospects. We here to ensure you reach your email and marketing automation goals. We've done our very best to create powerful e-marketing solutions for you that are designed within the Salesforce interface you already know. Predictive Response offers free training to get you on the path to success as quickly as possible and live support and systems are available to respond quickly to the needs and questions of all our valued customers.

Predictive Response is headquartered in California. 

Look for us on the Salesforce AppExchange.

Predictive Response

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Predictive Response Adaptive Mailer

Overview

What is Predictive Response Adaptive Mailer?