Name: PressArea
Author: PRShots Services

Customer Engagement

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

No-Code Development

Text Editors

Development

Business Intelligence (BI)

Collaboration

Environmental Health and Safety (EHS)

Manufacturing Execution

Meeting Management

Office Suites

Transportation & Logistics

Enterprise

Accounting

Anti-Money Laundering (AML)

Blockchain Payments

Expense Management

Finance and Accounting

360 Degree Feedback Software

Applicant Tracking

Corporate Learning Management

Employee Referral

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Virtualization

Cloud Data Warehouse

Cloud Storage

Extended Detection and Response (XDR)

Firewall

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Load Testing

M2M Application Development

Network Operating Systems

Network Performance Monitoring

OpenStack Cloud

SaaS Backup

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Contact Center

Content Management

Data Cleansing

Email Marketing

Event Management

Identity Resolution

Marketing Automation

Product Management

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Email Signature

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Sales Forecasting

Sales Intelligence

Sales

Data Loss Prevention

Data-Centric Audit Protection (DCAP)

Operational Technology (OT) Security

Security

Catering

Computer-Aided Manufacturing (CAM)

Inventory Management

Restaurant POS

Retail Execution

Vendor Neutral Archive (VNA)

Vertical-Specific

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PressArea is a cloud-based press office and digital asset management (DAM) solution offered by PressArea. The product aims to provide online newsrooms and media centers for businesses of all sizes. According to the vendor, it is widely used by public relations professionals, communications managers, marketing managers, media relations managers, journalists, and businesses in various industries such as retail, home, airlines, airports, and travel.

## Key Features

**Cloud-based Press Office**: According to the vendor, PressArea offers a cloud-based press office solution that allows businesses to efficiently manage and distribute their press releases, images, videos, and other media assets online.

**Online Newsrooms and Media Centers**: PressArea enables businesses to create online newsrooms and media centers to showcase their press releases, images, videos, and other media assets. The vendor claims that these platforms provide up-to-date and easily accessible information to the media and other stakeholders.

**Digital Asset Management (DAM)**: PressArea includes digital asset management functionality, allowing businesses to organize, store, and manage their media assets effectively. According to the vendor, users can upload and store high-resolution images, videos, and other media files in a centralized repository.

**Media Distribution**: PressArea facilitates the distribution of press releases and other media assets to the media and other stakeholders. The vendor states that users can create customized distribution lists and send press releases directly from the platform, while tracking delivery and open rates for valuable insights.

**Analytics and Reporting**: PressArea offers analytics and reporting features, providing businesses with the ability to track metrics such as views, downloads, and engagement rates. According to the vendor, these features help measure the impact of media outreach efforts, and detailed reports can be generated and shared with stakeholders.

**Integration and Customization**: PressArea seamlessly integrates with existing websites and systems, maintaining a consistent brand experience. The vendor claims that businesses can customize the look and feel of their online newsrooms and media centers to align with their brand identity.

**Workflow and Collaboration**: PressArea streamlines the process of creating, reviewing, and approving press releases and media assets with its workflow and collaboration features. According to the vendor, users can assign tasks, set deadlines, and track progress, facilitating efficient content creation and approval workflows.

**Media Contact Database**: PressArea provides a centralized media contact database, allowing businesses to store contact details, preferences, and notes for individual journalists and media outlets. The vendor suggests that this feature streamlines media outreach and helps build and maintain relationships with the media.

**Multilingual Support**: PressArea offers multilingual support, enabling businesses to create and manage press releases and media assets in multiple languages. According to the vendor, this feature allows for localized content to reach international audiences and cater to the needs of different regions.


Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.

Basic

Advanced

Standard

Premium

Cision PRWeb

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. 
Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.

Enterprise Brand Portal

Bynder

PressArea

Digital Asset Management Software enables users to store, share, and control access to digital assets such as images and documents. Some products also enable image manipulation.

Digital Asset Management

PRShots Services

DAM Features

Features commonly found in dedicated Digital Asset Management (DAM) Software.

Uploading assets

Ingestion of digital assets into a DAM platform can typically be made individually or in bulk and can occur through a native browser interface. Drag-and-drop features can streamline file ingestion.

Downloading assets

Downloads allow for role-based file conversions into multiple formats. Download settings can be configured to ensure compliance with licenses and copyrights. Assets may also be embedded into design files (like Adobe) for auto-updating other assets when versioning occurs.

Asset storage

Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.

Asset sharing

The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.

Asset search

Provides users with access to content and branded assets through filters and predictive keyword searches. Search filters may include file formats, date ranges, and metadata values. Advanced metadata and custom field options allow for assets to include unlimited details that allow for rich search parameters.

Tagging system

The ability to label assets with keywords makes them easier to find. Tagging can be automated and may offer bulk tagging capabilities.

Content editing

Templates and text editors facilitate the creation and publication of branded copy as well as asset cropping and modification. Version tracking should also be available for assets with duplicate names, along with their usage history. Some DAMs offer integration with editing tools so that high-fidelity edits can be made outside the DAM and automatically synced back as a new or updated version.

Embed codes

Blocks of HTML code that facilitate the inclusion of videos from third-party sources on websites.

Metadata

Descriptive information about data that can be indexed to assets to facilitate discovery and automation. This also allows asset use cases to be identified.

Collections

Enables users to create and share customizable asset collections with internal or external partners.

User access

Time or role-based access to stored and downloadable assets. This helps ensure that content is both up to date and accessible to only authorized individuals or groups for a predetermined amount of time.

DAM Integrations

Key integrations for Digital Asset Management can include out-of-box software integrations with CMS, CRM, PIM, Marketing Automation, etc.

DAM API

APIs act as an interface between apps and enable the creation of customized integrations that connect DAM platforms to other software. Digital assets can also be accessed and managed through other tools in a user's tech stack.

Workflow automations

Collaborative workflow with role-based permissions as well as tracking and monitoring of asset usage, requests, and assignments.

Related asset discovery

Automated ranking capabilities driven by metadata enable the quick discovery of assets related to those being visualized by users. The different assets that users have assigned to a particular product may also be displayed, facilitating connections between assets and products.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Data exportability

Data can be exported via a CSV or Excel file for further reporting and analysis outside of the tool.

Content analytics

Allow users to track digital asset usage and user engagement metrics across multiple channels.

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Overview

What is PressArea?