PressArea

PressArea is a cloud-based press office and digital asset management (DAM) solution offered by PressArea. The product aims to provide online newsrooms and media centers for businesses of all sizes. According to the vendor, it is widely used by public relations professionals, communications managers, marketing managers, media relations managers, journalists, and businesses in various industries such as retail, home, airlines, airports, and travel.

Key Features

Cloud-based Press Office: According to the vendor, PressArea offers a cloud-based press office solution that allows businesses to efficiently manage and distribute their press releases, images, videos, and other media assets online.

Online Newsrooms and Media Centers: PressArea enables businesses to create online newsrooms and media centers to showcase their press releases, images, videos, and other media assets. The vendor claims that these platforms provide up-to-date and easily accessible information to the media and other stakeholders.

Digital Asset Management (DAM): PressArea includes digital asset management functionality, allowing businesses to organize, store, and manage their media assets effectively. According to the vendor, users can upload and store high-resolution images, videos, and other media files in a centralized repository.

Media Distribution: PressArea facilitates the distribution of press releases and other media assets to the media and other stakeholders. The vendor states that users can create customized distribution lists and send press releases directly from the platform, while tracking delivery and open rates for valuable insights.

Analytics and Reporting: PressArea offers analytics and reporting features, providing businesses with the ability to track metrics such as views, downloads, and engagement rates. According to the vendor, these features help measure the impact of media outreach efforts, and detailed reports can be generated and shared with stakeholders.

Integration and Customization: PressArea seamlessly integrates with existing websites and systems, maintaining a consistent brand experience. The vendor claims that businesses can customize the look and feel of their online newsrooms and media centers to align with their brand identity.

Workflow and Collaboration: PressArea streamlines the process of creating, reviewing, and approving press releases and media assets with its workflow and collaboration features. According to the vendor, users can assign tasks, set deadlines, and track progress, facilitating efficient content creation and approval workflows.

Media Contact Database: PressArea provides a centralized media contact database, allowing businesses to store contact details, preferences, and notes for individual journalists and media outlets. The vendor suggests that this feature streamlines media outreach and helps build and maintain relationships with the media.

Multilingual Support: PressArea offers multilingual support, enabling businesses to create and manage press releases and media assets in multiple languages. According to the vendor, this feature allows for localized content to reach international audiences and cater to the needs of different regions.