Priceonomics Content Tracker

Priceonomics Content Tracker is a tool created by Priceonomics that aims to assist companies in measuring and optimizing the performance of their content marketing efforts. It is specifically designed for small to large businesses across various industries. According to the vendor, marketing professionals, content marketers, data analysts, business analysts, as well as media and publishing companies can benefit from the insights and features offered by Priceonomics Content Tracker.

Key Features

Content Performance Measurement: According to the vendor, Priceonomics Content Tracker allows users to measure the performance of their content marketing efforts by tracking metrics such as PR mentions, traffic, social sharing, and goal completion. Users can utilize the Content Tracker dashboard to monitor and analyze performance.

Data Analysis and Insights: Priceonomics Content Tracker enables users to analyze data and information provided by companies. The vendor claims that users can supplement their analysis with secondary research to identify interesting trends and variations in the data, thus gaining valuable insights.

Customizable Content: Priceonomics Content Tracker offers users the ability to receive a polished piece of journalism as a finished product. According to the vendor, users can edit the writing to fit their company's voice and style. Additionally, users can customize charts and graphics to match their internal branding.

Expert Writing and Analysis: Users can collaborate with experienced writers and analysts from Priceonomics to receive a well-researched and engaging finished product. The vendor claims that the writing in the finished product is of the same quality as articles on the Priceonomics Blog.

Promotion and Syndication Assistance: Priceonomics Content Tracker provides guidance on promoting content to journalists and on social channels. According to the vendor, users can receive tips on effective angles for pitching the piece. Additionally, users have the opportunity to syndicate the content on the Priceonomics Blog for increased exposure.

Longform Content and Analysis: Priceonomics Content Tracker allows users to collaborate on creating in-depth content and analysis about industry-specific topics. The vendor claims that users can leverage the expertise of Priceonomics in storytelling and data-driven journalism to highlight valuable insights and stories within the industry.

Performance-Based Pricing: According to the vendor, Priceonomics Content Tracker offers performance-based pricing. Users only pay for the service based on the success of the content. This ensures aligned incentives between Priceonomics and the client.

Collaborative Process: Users can engage in phone or in-person discussions with Priceonomics to discuss their company's data and ideas. According to the vendor, users can receive guidance in identifying the most promising ideas for content and collaborate on refining the topic and direction of the content.

Software Access: Priceonomics Content Tracker provides users with access to Content Tracker, a tool created by Priceonomics. According to the vendor, users can measure and optimize content marketing performance using the dashboard. They can track metrics and make data-driven decisions to improve their content strategy.