Name: Cross Brand
Price: 2000 USD
Author: Primelis

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Help Authoring

JavaScript Frameworks

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Org Chart

Enterprise

Accounting

Payment Gateway

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

Employee Onboarding

HR Management

Job Board

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

Bot Mitigation

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Cybersecurity Consulting

Data Center Outsourcing (Europe)

Data Quality

Data Virtualization

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

Hadoop-Related

IT Infrastructure Monitoring

IT Operations Analytics

Identity Management

Industrial IoT

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Secure Email Gateway

Software Defined Networking (SDN)

Tower Servers

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Content Management

Direct Mail Automation

Email Marketing

Graphics

Marketing Automation

Social Media Management

Survey & Forms Building

Virtual Event

Web Analytics

Marketing

Project Management

Professional Services

Cross-Border eCommerce

Customer Relationship Management (CRM)

Lead Generation Services

Sales Intelligence

Sales

User and Entity Behavior Analytics (UEBA)

Security

Auto Repair

Estate Planning

Legal Research

Mental Health

Pharmacy

Public Sector Software

Public Transportation

Telemedicine

Trucking Software

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Semrush

SE Ranking

Google Campaign Manager 360

Google

VerticalResponse

BrightEdge

Ahrefs

Serpstat

Serpstat.com

Salesforce Marketing Cloud

Salesforce

Google Ads

WordStream

Gannett

Cross Brand by Primelis specializes in optimizing brand spend, offering a solution that helps businesses manage their ad spend more effectively by monitoring and adjusting bids in real-time.

Premium

Platinum

Diamond

Yahoo Ads supports mobile, native and search engine marketing and advertising, and is a solution for placing ads where visitors are. The marketplace offers search and native advertising in one advertising platform.

Yahoo Gemini!

Yahoo Ads

PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.

BAsic

US National

PRunderground.com

Cross Brand

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Search Engine Marketing (SEM)

Primelis

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Ad bidding

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Search Engine Marketing (SEM) Tools

Cross Brand

Overview

What is Cross Brand?