Overview
What is Primer (SayPrimer)?
Primer aims to maximize revenue for B2B companies by enabling them to reach their highest-value prospects across all channels, including outbound, paid social, and direct mail. Primer cleanses and combines B2B data from 12 high quality B2B data sources (such…
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What is Primer (SayPrimer)?
Primer aims to maximize revenue for B2B companies by enabling them to reach their highest-value prospects across all channels, including outbound, paid social, and direct mail. Primer cleanses and combines B2B data from 12 high quality B2B data sources (such as Apollo, ZoomInfo, and People Data…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Primer (SayPrimer)?
Primer aims to maximize revenue for B2B companies by enabling them to reach their highest-value prospects across all channels, including outbound, paid social, and direct mail. Primer cleanses and combines B2B data from 12 high quality B2B data sources (such as Apollo, ZoomInfo, and People Data Labs), making it instantly available to revenue teams.
With Primer’s audience builder, marketers can build hyper-targeted qualified audiences and reach them simultaneously across ad platforms and CRMs. Primer helps companies increase revenue and unify sales and marketing efforts through TAM definition, ICP analysis, audience targeting, lead enrichment and qualification, and creative experimentation. The vendor states Primer’s customers have seen higher match rates on Facebook, an increase in ad efficiency, and improvement in lead generation.
Primer (SayPrimer) Features
- Supported: Audience targeting: Using 12 data sources and sophisticated analyses, Primer enables users to build hyper-targeted audiences.
- Supported: Contact sourcing: With its vast B2B data provider network, Primer can provide more depth of contacts for existing accounts as well as surface net-new target accounts.
- Supported: Audience deployment: With its native integrations across ad platforms,CRMs and MAPs, Primer lets users activate audience across all GTM motions.
- Supported: Lead enrichment and qualification: Primer harnesses data from 12 providers to enrich or qualify leads with additional data points, leading to higher conversion.
Primer (SayPrimer) Integrations
- HubSpot CRM
- Meta Business Manager
- Google Ads
- Apollo.io
- People Data Labs
- NeverBounce a ZoomInfo company
- Google Sheets
- Salesforce
- Marketo
- Linkedin Ads
- BuiltWith
- Harmonic
- Rocks and Gold
- Full Contact
Primer (SayPrimer) Competitors
Primer (SayPrimer) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
