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What is productboard?

productboard, from the company of the same name in San Francisco, is a product management system designed to help product managers understand what users need, prioritize what to build, and rally everyone around a roadmap.

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Productboard is a versatile tool that is used by product management teams to effectively manage their product roadmaps. It serves as a …
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Product Demos

Product feedback automation with Productboard, Salesforce, and Slack


Integrate and automate product feedback with Productboard


ProductBoard + Jira Integration Demo

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Product Details

What is productboard?

productboard Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

productboard, from the company of the same name in San Francisco, is a product management system designed to help product managers understand what users need, prioritize what to build, and rally everyone around a roadmap.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of productboard are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Productboard is a versatile tool that is used by product management teams to effectively manage their product roadmaps. It serves as a collaborative platform, allowing teams to easily coordinate and plan releases with marketing departments. With its standardized feedback capture feature, product managers can efficiently evaluate and prioritize incoming feature requests. This not only streamlines the overall process but also helps in making informed decisions about which features should be implemented.

One of the notable use cases of productboard is its ability to provide visibility and contribution to the product roadmap for all departments within an organization. By integrating with JIRA and other SaaS applications, teams can effortlessly prioritize features and track progress. The option to update the roadmap with various metrics such as priority and effort further enhances the decision-making process for product managers. Additionally, the dynamic roadmap feature enables effective communication of the value and significance of features both internally and externally.

Another key use case of productboard is its feature ranking functionality. Product managers can easily rank and point out the value of specific features, helping stakeholders understand their importance within the overall roadmap. Moreover, the seamless integration with Zapier allows for easy data flow to other sources, expanding the capabilities of productboard.

Furthermore, productboard simplifies the process of pushing features into the tool, making it effortless for teams to update their roadmaps and stay on track with their development plans. Overall, it provides a comprehensive solution for managing product roadmaps, collaborating with stakeholders, capturing feedback, prioritizing features, and showcasing the value of each feature.

Users of ProductBoard frequently recommend the following:

  1. Use ProductBoard for agile product management and strategic planning. Many users find ProductBoard to be an excellent tool for organizing and synthesizing the work of a product team. They recommend using it for agile product management, allowing teams to effectively plan ahead and prioritize their tasks.

  2. Utilize ProductBoard to communicate feedback and track enhancements. Users highly recommend ProductBoard if you have a large volume of feedback to convey to developers or need to keep track of product enhancements. The platform provides a streamlined way to manage and communicate these important aspects of the development process.

  3. Consider ProductBoard as a high-level tool for non-dev end users. Users appreciate that ProductBoard can be consumed by non-dev end users. They find it beneficial as a high-level tool that enables easy comprehension and collaboration across different stakeholders. Users suggest giving ProductBoard a try without worrying too much about the structure of products and components, as it can adapt well to various user needs.

Overall, these recommendations highlight the value of using ProductBoard for agile product management, efficient communication of feedback, and its suitability for non-dev end users.

Attribute Ratings


(1-6 of 6)
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Score 9 out of 10
Vetted Review
Verified User
productboard is used in our organisation to manage product roadmaps, suggestions for product insights and to spec out features and enhancements for our products.

It provides a platform for the R&D team to not only capture suggestions but visualise what that would look like in terms of development hours.

I am an end user for suggestions and insights but have some visibility on the wider product when assisting with the R&D team
  • Capturing Insights
  • Focus Bubbles for Insight hit markers
  • Grouping/Tagging suggestions together
  • The interface could be improved
  • Input field options could be less restrictive to the capture of data
  • Better notifications / updates on where insights have got to
productboard is a fantastic piece of software for capturing product insights.

I use it frequently very week to update suggestions for the product for new features. I also use it for enhancement suggestions.

When speaking to customers or prospects, if it comes to light that there are features or changes that they would like to see within our software, I log and record these through Insights.

Its a great place to capture this information. It provides me a platform to ensure that this information is accurately captured and I can be confident that it will be addressed in an appropriate manner and not get ignored.
Ankit Bhangar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
ProductBoard (as the name suggests) is mainly being used by the product management team as means to manage roadmaps of multiple products (some in development and some already developed).

But viewing is not limited to the product team, the entire organization refers to the productboard as a means to get the answer "what's coming next" and "when is a feature scheduled".

We are currently implementing a productboard for any client of the organization to see a high-level overview of what our plans are next year.

Another important aspect is to track what features are in progress and what's complete. This can be done either manually or in integration with Jira and other SaaS applications within the productboard.

The product team uses it to manage and update the roadmap with various metrics like priority, effort, etc.
  • Roadmap Management - Add/update the existing roadmap
  • Progress Tracking - Track development progress of various features on the roadmap
  • Gathering insights - Connect different sources to gather insights into a feature on the roadmap.
  • Integration with other tools like Asana etc.
  • Publishing release notes for new updates
  • Desktop application for better usage
The best feature of productboard is organized features, it has a very simple structure and can be read and understood by anyone. If your roadmap is very dynamic and the executive team needs to be on top of it, productboard is the best application out there.

But if you have a small product and features do not change very often, then maybe you can look at other alternatives since productboard is expensive.
Score 8 out of 10
Vetted Review
Verified User
Productboard is mainly used by the Product department to receive ideas and requests from all our customers and handle that inside the tool to connect with new features or enhancements. It helps us to quickly discover where we can invest our efforts to build new things that will add value to the overall experience of our customers.
  • Handle customer insights
  • Connect insights with product features
  • Build easy to understand roadmap views
  • Lack of export capabilities
  • Lack of flexibility to build scoring equations
  • Powerful portal feature
If you are looking for a powerful tool to receive and handle insights from customers. This tool will help you a lot, especially if you score under value vs effort product frameworks. Easy to build customer portal views and to handle things from productboard to Jira integration for development definitions.
Steven Muñoz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Productboard it's used mainly as the system of record for all the product management area but we're also extending it as a collaborative tool with marketing departments for upcoming release planning. It's also used for all of our product management prioritization sessions across strategic drivers to align our company objectives for the year. For the capturing of feedback, we have standardized a Google form connected through Zap to productboard with the most relevant information we need to evaluate feature requests. Everything connects to productboard's inbox and then is categorized or added as insight for existing feedback from other customers.
  • Flexibility to define different types of views.
  • Great UX and UI.
  • It's integrated with top project management tools as well as zaps for more customized processes.
  • Gitlab integration would be awesome.
  • Depends on your budget pricing may be a factor to consider.
It's really good and highly customizable for different types of needs such as internal top customers view, and prioritization statuses, but also external views shared with marketing or other departments. It is not so good for project tracking.
Score 7 out of 10
Vetted Review
Verified User
productboard helps each department have visibility and contribution to our product roadmap. It helps us prioritize which features we should work on and when.
  • Flexibility - organize your products and features in any way you like
  • Input - give your teams a way to make suggestions and provide feedback
  • Integrations
  • Far too expensive per seat
  • No way to track/manage projects
  • No way to abstract sets of features into larger buckets for high-level presentations
It is well suited when you have a complex product with many feature areas and you don't want to lose track of important requests or ideas. It could be better tied to business goals/objectives - there are too many conflicting prioritization methods - but the customizability is also a plus if you put in the time to organizing the backlog.
Score 10 out of 10
Vetted Review
Verified User
Productboard helps us accomplish the following two huge goals of our product: communicate the value and significance of a feature internally and show customers a public-facing, dynamic roadmap. It does both tremendously well, and with an ease-of-use that puts it far above other tools. Productboard also features ranking and pointing of features to show value, as well as the ability to link features to Jira and other applications. We've also loved that there is a Zapier integration, so that data can flow easily to other sources and so that we can push features into the tool with ease.
  • Road mapping and planning
  • Ranking and sorting features
  • Collaboration with internal stakeholders
  • External roadmaps and feature suggestions
  • Better integrations
  • Easier sorting at scale
  • Easier tagging of incoming features at high volume
Productboard is well suited for road mapping, feature ranking, and managing multiple projects, particularly in smaller companies.
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