Name: Why Fanatics loves Productsup for product data feed management
Uploaded: 2017-07-11T08:53:07.000Z
Duration: 1 min 24 s
Description: Why Fanatics uses Productsup for product data feed management

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### Feed Management
Users consistently highlight Productsup's feed management as a standout feature, praising its customization options and optimization capabilities. While some users find the rule setting and feed manipulations to be a bit complex, the overall sentiment leans towards the tool being user-friendly, flexible, and powerful. The ability to synchronize global product data on a single platform and manage feeds across multiple channels efficiently is a key advantage noted by reviewers. Despite some minor challenges, such as occasional data ingest issues and a learning curve for new users, the general consensus is that Productsup excels in providing a comprehensive and effective feed management solution.

### Data Transformation and Aggregation
Users generally appreciate Productsup for its data transformation and aggregation capabilities, finding it to be a powerful tool for managing and sorting product data efficiently. The platform's flexibility and ease of use allow non-IT professionals to work on data aggregation and transformation, enabling them to generate insightful reports and analyze market trends effectively. Additionally, users highlight the tool's ability to streamline internal data modeling processes and facilitate the integration of new channels, enhancing overall data management practices within organizations.

### Marketplace Integration
Users consistently appreciate Productsup's marketplace integration for its user-friendly interface, powerful feed management capabilities, and the ability to connect with multiple marketplaces effortlessly. While some users mention the need for skilled employees to fully utilize the tool's flexibility, overall satisfaction is high due to the quick setup of product feeds and the efficient management of export channels. The positive feedback extends to the responsive and helpful support provided by the platform, making it a valuable asset in users' technology stack.

### Channel Optimization
Users consistently highlight Productsup's channel optimization as a key strength of the platform, emphasizing the speed and flexibility it offers in managing feeds across multiple export channels. The ability to customize and adjust feed templates quickly, along with the intuitive drag-and-drop functionality for adding or modifying feed columns, has been well-received by long-term customers. Additionally, the responsive and helpful support team further enhances the overall user experience when utilizing Productsup's channel optimization features.

### Template and Rule Configuration
Users appreciate the ease with which they can build new feeds using pre-set templates for various export channels within Productsup. The flexibility to customize feed columns and adapt rule boxes according to their specific needs is a standout feature for many. While some users find the rule setting process to be complex, the majority find the tool to be powerful and efficient in managing feeds across multiple channels. The quick response time and helpful support further enhance the overall user experience with the template and rule configuration functionalities of Productsup.

Productsup has proven to be a valuable tool for businesses as it solves various business problems. One of the most significant issues solved by Productsup is the challenge of managing data transformation. Users have reported that Productsup has made it easy and efficient for them to edit and sanitize product and feed-based data and distribute it in multiple ways without impacting their core systems. This has not only resulted in reduced duplication of work but also improved the speed at which they are able to publish products.

Another business problem solved by Productsup is the issue of achieving project goals within a specified timeframe despite team member or client absentism. Users have found it easy to pick up projects that have slowed down or experienced slowed progress due to unplanned absentism, avoiding unnecessary inconveniences. As a result, users have been able to achieve their project goals on time and as projected with the help of Productsup. Additionally, building data automation processes has been quick and easy with little or no need for IT, allowing users to focus on other aspects of their business.

Steep Learning Curve: Several users have reported that the software has a steep learning curve and is not suitable for novice users. They feel that it takes quite some time to get familiar with all of its functions, which can be overwhelming due to so many options and features.

Complicated Rule Setting: Some users have found the rule setting in Productsup complicated, and they suggest that the classification of items could be better. This makes it difficult for them to use this feature effectively.

Difficult Navigation in Help Center: The help center is not always easy to navigate according to some users. Unless users know the exact Productsup terminology of what they are looking for, they can't find the article they need.

User-friendly platform: Many users have praised Productsup for being user-friendly and easy to learn. They appreciate the ease with which they can manage feeds across multiple channels quickly and individually for different publishers. The refined and logical interface makes it easy to navigate, use features without assistance from developers, and set up new product feeds for vendors in a matter of minutes.

Flexible and powerful tool: According to several reviewers, Productsup is highly flexible and powerful, offering many possibilities with data processing. Users can customize feeds by appending text in columns, filtering out certain products, replacing text or applying rules via a drag-and-drop interface. This flexibility allows businesses that deal with large amounts of data to handle time-consuming tasks easily while saving hundreds of hours of precious time.

Responsive customer support team: The responsiveness of the Productsup support team is highly valued by many users. They find the team responsive, friendly, clear in their solutions, willing to troubleshoot issues and listen to customer feedback constantly improving the product by adding new features and channels. Some reviewers even mentioned that the account manager was always helpful and patient in addressing their queries and concerns.

Productsup supports brands, retailers, service providers, and marketplaces with social commerce. The Productsup product-to-consumer (P2C) platform processes over two trillion products a month to drive long-term business success for product-to-consumer information value chains across any platform, any channel, any technology. Founded in 2010 and headquartered in Berlin, Productsup has over 250 employees spread out across offices worldwide and they state they work with over 900 brands, including IKEA, Sephora, Beiersdorf, Redbubble, and ALDI.

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Why trivago uses Productsup for product data feed management

Why trivago loves Productsup for product data feed management

Tobias Schmidt is responsible for marketing technology, including data feed management, at trivago, a major hotel search engine. With 200+ different travel feeds, data availability and integrity is a serious challenge trivago has to keep up with daily. Watch the video to learn why he loves Productsup!

More customer success stories: https://bit.ly/3w1SXMo 

Follow Productsup on:
Linkedin https://www.linkedin.com/company/productsup 
Twitter https://twitter.com/productsup
Instagram https://www.instagram.com/productsup.io/
Facebook https://www.facebook.com/productsup/

Book a demo: https://bit.ly/3OT6Nt2 
Overview of our solutions: https://bit.ly/3kEIssQ 
Our guides, whitepapers, and webinars: https://bit.ly/3y6xvIz

Why Visual Meta uses Productsup for product data feed management

Why Visual Meta loves Productsup for product data feed management

Elena Polit is Head of Facebook Advertising at Visual Meta, an online shopping portal that lists products of thousands of different shops. She uses the Productsup platform every day for product data feed management. Watch the video to learn why she loves Productsup!

More customer success stories: https://bit.ly/3w1SXMo 

Follow Productsup on:
Linkedin https://www.linkedin.com/company/productsup 
Twitter https://twitter.com/productsup
Instagram https://www.instagram.com/productsup.io/
Facebook https://www.facebook.com/productsup/

Book a demo: https://bit.ly/3OT6Nt2 
Overview of our solutions: https://bit.ly/3kEIssQ 
Our guides, whitepapers, and webinars: https://bit.ly/3y6xvIz

Why Fanatics uses Productsup for product data feed management

Why Fanatics loves Productsup for product data feed management

Michael Lee is Director of e-Marketing at Fanatics, the global leader in licensed sports merchandise. Fanatics use the Productsup platform to easily manage their product data as well as that of various underbrands. Watch the video to learn why he loves Productsup!

More customer success stories: https://bit.ly/3w1SXMo 

Follow Productsup on:
Linkedin https://www.linkedin.com/company/productsup 
Twitter https://twitter.com/productsup
Instagram https://www.instagram.com/productsup.io/
Facebook https://www.facebook.com/productsup/

Book a demo: https://bit.ly/3OT6Nt2 
Overview of our solutions: https://bit.ly/3kEIssQ 
Our guides, whitepapers, and webinars: https://bit.ly/3y6xvIz

Social commerce software aims to provide features and tools to drive traffic and increase sales in e-commerce.

User Reviews and Ratings

Allows users to leave reviews and ratings for products or services, providing social proof and helping others make informed purchasing decisions.

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Displays a catalog or inventory of products or services available for purchase on the platform.

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Enables users to share product information or purchases on social media platforms, increasing brand visibility and potentially driving more sales.

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Provides users with a customizable profile where they can showcase their preferences, interests, and previous purchases.

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Allows users to save products they are interested in for future reference or purchase.

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Offers personalized product recommendations based on user behaviors, preferences, and previous purchases.

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Allows users to add products to a digital shopping cart and proceed to checkout for purchase.

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Integrates with various payment gateways to facilitate secure and convenient online transactions.

Order Tracking

Enables users to track the status and progress of their orders, providing transparency and peace of mind.

Provides access to customer support channels, such as live chat or help center, to assist users with inquiries, issues, or product support.

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