Name: Profitero
Rating: 7 (1 reviews)
Author: Profitero

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Mobile App Development

Push Notifications

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Embedded Business Intelligence (BI)

Org Chart

Procurement

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Compliance Consulting

Cybersecurity Consulting

Data Virtualization

Dynamic Application Security Testing (DAST)

Electronic Data Interchange (EDI)

Fraud Detection

HTML Editors

IT Service Management (ITSM)

Identity Management

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Network Performance Monitoring

Password Management System

Relational Databases

Remote Monitoring and Management

Software Defined Networking (SDN)

Traffic Switching

Virtual Private Network (VPN)

Virtualization Management

Voice Recognition

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Email Marketing

Heatmap and Session Recording

Landing Page

Marketing Automation

Marketing Resource Management

Mobile Marketing

Presentation

Social Login

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Antivirus

User and Entity Behavior Analytics (UEBA)

Security

Auto Repair

Equation Editors

Insurance Agency Management

Legal Research

Library Management

OSS/BSS (Operations Support/Business Support)

Real Estate Property Management

Vertical-Specific

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### Product Content Management
Users consistently praise Profitero's product content management capabilities. They highlight the accuracy and value of the product content and inventory management features, emphasizing the granular visibility and perspective provided. Despite some challenges with data accuracy and customization for larger product catalogs, users appreciate the support received in developing customized dashboards and reports tailored to their specific needs. The general sentiment is that Profitero's product content management tools are essential for effectively managing eCommerce businesses, providing necessary insights for sales, brand management, and content optimization.

### Product Innovation and Development
Users consistently praise Profitero's product innovation and development capabilities. They appreciate the platform's commitment to enhancing their digital shelf tool and continuously improving the space. The collaborative approach taken by Profitero in gathering feedback and implementing improvements is highly valued by users. This proactive stance towards innovation and development has garnered positive feedback and solidified Profitero as a strategic partner in the eyes of its users.

### Retailer and Brand Strategies
Users generally appreciate Profitero's strategic partnership and its ability to enhance retailer and brand strategies. The consensus among reviewers is that Profitero's retailer and brand strategies capabilities provide valuable insights into competitive landscapes, fast-moving products, and share growth opportunities. While some users highlight the need for additional retailers on the platform to offer a more comprehensive view, others praise Profitero for its data-driven approach in helping them adapt and optimize their online strategies effectively. Despite some minor UI and data collection issues, users find Profitero to be a reliable partner in navigating the complexities of digital commerce and making informed decisions to drive business growth.

### Market Intelligence
Users consistently highlight Profitero's market intelligence as a key strength, praising its ability to provide in-depth insights into the competitive landscape and market trends. The platform's data collection and analysis capabilities are commended for offering valuable information that aids in strategic decision-making. While some users mention the need for improvements in certain areas, the overall sentiment leans towards positive recognition of Profitero's market intelligence functionalities.

### Industry Benchmarking
Users unanimously agree that Profitero's industry benchmarking capabilities are top-notch. The consensus among reviewers is that Profitero excels in providing a comprehensive view of Amazon product growth and offers a niche feature for benchmarking against competitors. The tool's ability to deliver insights for performance management and strategic decision-making has been highly praised. Profitero's industry research and insights have proven invaluable for businesses looking to enhance their e-commerce strategies.

### Pricing and Placement Analysis
Opinions vary on Profitero's pricing and placement analysis features. While some users find value in tracking competitor placement on Amazon and appreciate the platform's cognitive intelligence for backend market research, others express confusion and dissatisfaction with the pricing and promotions tab. Inconsistencies in data accuracy and the inability to take actionable steps based on insights from features like Ratings & Reviews and Placement are highlighted as drawbacks by certain reviewers. Despite the mixed feedback, Profitero's pricing and placement analysis capabilities seem to be a point of contention among users, with some finding it beneficial for understanding market dynamics and optimizing revenue paths, while others struggle with usability and practical application.

### Ecommerce Analytics
Users consistently praise Profitero for its robust ecommerce analytics capabilities. They highlight the tool's ability to provide necessary data for managing ecommerce businesses effectively. Reviewers appreciate the detailed insights and reports that Profitero offers, allowing them to monitor sales, share for their brands, and stay informed about the competitive marketplace. Additionally, users value the platform's user-friendly interface and the support team's responsiveness in addressing any concerns related to ecommerce analytics. Profitero's focus on continuous improvement and innovation in the digital commerce space has garnered positive feedback from users who rely on its analytics for strategic decision-making in the online retail landscape.

### Digital Commerce Optimization
Users generally express a desire for more self-service capabilities within Profitero's platform. While some appreciate the insights provided for understanding the competitive landscape and adjusting strategies accordingly, there is a notable consensus that the lack of self-service features hinders the optimization process. The need to rely heavily on account representatives for modifications and the longer integration times are highlighted as areas for improvement. Despite some positive feedback on the platform's ability to identify fast and slower-moving products, the overall sentiment leans towards a call for enhanced self-service options to streamline digital commerce optimization within Profitero.

### Data Reporting and Dashboards
The reviews indicate that users highly appreciate Profitero's data reporting and dashboard capabilities. They find the wide range of metrics provided by Profitero to be instrumental in improving their products across various websites. While some users mention a need for more flexibility in pulling reports and analysis, overall, the consensus is that Profitero's data reporting and dashboards play a significant role in enhancing their online strategies and performance management. Users also value the responsiveness of the account reps and the ease of use of the software interface. Despite some minor concerns about the UI and self-service features, users generally find Profitero's data reporting and dashboards to be a valuable asset in managing their eCommerce business effectively.

Profitero has become an essential tool for eCommerce businesses, offering a wide range of functionalities to help retailers and product managers optimize their online sales strategies. One of the key problems that the platform helps to solve is the challenge of identifying fast-moving products and understanding the competitive landscape. Profitero's cognitive intelligence provides backend market research that analyzes pricing and product parity, which allows retailers to set their revenue paths and adjust their pricing strategy.

Another critical use case for Profitero is its detailed analysis of customer search behavior. The platform enables businesses to target sales based on customers' needs, resulting in increased retention. The data resulting from this analysis also allows businesses to adapt to future guidelines and optimize their performance information continually. Additionally, Profitero's dashboard displays critical KPIs, helping businesses track ROI and performance management with ease.

Overall, Profitero's comprehensive toolset aids in improving digital commerce integration by providing actionable insights into the competitive landscape, individual ASINs, top performers, and opportunities. The service helps retailers maintain a competitive edge while retaining customers through targeted selling based on search behavior analysis. Their focus on feedback-based improvements ensures they are continuously innovating and helping companies expand their eCommerce capabilities effectively.

User Interface: Reviewers have found Profitero's user interface impressive, providing a more connected feel that makes it easy to use and navigate through each dashboard. Several users mentioned the ease of navigation and felt comfortable with the platform.

Predictive Intelligence: According to several reviewers, Profitero's predictive intelligence has been very helpful in improving sales performance across every retailer's website. Users appreciated the analysis of over 100 variables that give recommendations based on eCommerce business needs.

Range of Metrics: Many users were happy with the wide range of metrics provided by Profitero. It helped them focus on improving their products on various websites and made it easier for them to keep track of multiple products across multiple websites. The tool allowed them to manage everything from sales and share for their brands as well as keeping a pulse on the competitive marketplace.

Delayed Sales Performance Data: Multiple reviewers have noted that sales performance data in Profitero is often delayed by a week and a half. This has caused frustration among users who require real-time insights to make informed business decisions.

Difficult to Scale: Several users have reported that it is difficult to scale Profitero without significant costs, long lead times, and technical support from the account representative. This has resulted in some businesses being unable to fully utilize the software's capabilities or expand their operations as desired.

Limited Self-Service Features: Many users have expressed disappointment with the lack of self-service features in Profitero. According to multiple reviewers, most changes need to be sent to the account representative for implementation which can cause delays and limit flexibility when using the software.

Profitero is a business software product that has been developed to help global brands boost their eCommerce growth on various online platforms. It offers proprietary technology that helps clients act on critical digital shelf levers, including search placement across thousands of retailer sites, to optimize availability, discoverability and conversion rates. Profitero also benchmarks against competitors to uncover strategies for potential future investment.

With the capability to streamline information from hundreds of retailers into a single platform with one login, it prevents stock-outs by strengthening the digital supply chain all the way from delivery through to click and collect. In addition, it boosts visibility and traffic for products and brands by optimizing retail advertising campaigns for more ROI while ensuring profitability is protected in promotions.

Profitero provides consistent data and benchmarking scorecards for local as well as global teams. The solution delivers guided email alerts targeted at specific job functions ensuring there are no growth opportunities missed! Armed with cross-functional team training and best practices can use this information-rich suite of intelligence-driven solutions in over 950 retailers located in 50 countries which aim towards boosting conversion rates on different e-commerce platforms.

Profitero is an eCommerce performance analytics platform from the company of the same name that brands can use to measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Profitero also allows brands to measure their Amazon sales & share performance, and can correlate Amazon sales & share performance with changes across the digital shelf.

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

Free

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Semrush

Profitero

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Profitero

Overview

What is Profitero?