Retail Super-App

The Retail Super-App by Proximity is a solution designed to enhance the customer experience and drive repeat purchases and brand loyalty for retailers. According to the vendor, this super-app caters to a range of professionals and industries including retail store owners and managers, sales associates and customer service representatives, marketing and CRM professionals in the retail industry, e-commerce managers and digital marketers, as well as event managers and coordinators in the retail sector.

Key Features

Data Capture: According to the vendor, the Retail Super-App simplifies the customer sign-up process and offers multiple options for data capture, including self-service contactless capture on customers' own devices. The vendor also claims that the app ensures world-class security and compliance with GDPR regulations while enriching customer data with unique insights gathered during in-store interactions.

Clienteling: The Retail Super-App provides omni-channel and integrated clienteling tools for personalized engagement, according to the vendor. They claim that this feature enables data-driven offers and recommendations based on customer preferences and history, supporting deeper personalization and exceptional clienteling experiences.

Appointment Booking: The vendor states that the Retail Super-App enables customers to book appointments with ease and seamlessly integrates with the entire customer journey, connecting digital and physical experiences. They also claim that the app creates personalized customer journeys around each appointment and provides reminders and follow-ups to nurture relationships post-appointment.

Mobile POS & Endless Aisle: According to the vendor, the Retail Super-App transforms how and where customers transact with frictionless payments. They claim that the app offers a single view of stock and a flexible sourcing/fulfillment engine. The vendor also states that the app enables transactions anywhere, anytime with real-time recommendations and promotions, providing a seamless and personalized shopping experience through mobile POS capabilities.

Dashboard Reporting: The Retail Super-App provides comprehensive data analysis, reporting, and performance management tools, according to the vendor. They claim that the app offers customizable dashboards to monitor key metrics and track performance, connecting all data touchpoints to gain insights and make data-driven decisions. The vendor also states that the app enables transparent reporting on engagement, sales, and customer behavior.

Event Management: According to the vendor, the Retail Super-App allows easy planning, building, and management of in-store events to engage local audiences and facilitate community-building retail events. They claim that the app manages the entire event lifecycle, from invitations to post-event follow-ups, nurturing relationships and driving brand loyalty through exceptional event experiences.