Name: Publicator by Zmags
Author: Zmags

Help Desk

Web and Video Conferencing

Customer Support

Push Notifications

Development

Business Intelligence (BI)

Collaboration

Diagramming

Environmental, Social, and Governance (ESG)

Org Chart

Supply Chain Visibility

Traceability

Enterprise

Accounting

Revenue Management

Finance and Accounting

401(k)

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Bot Mitigation

Cloud Storage

Data Center Infrastructure Management

Data Center Outsourcing (Canada)

Data Observability

Data Replication

Debugging

Desktop Outsourcing

Electronic Data Interchange (EDI)

Encryption Key Management

Enterprise Flash Array Storage

Fraud Detection

Industrial IoT

Integration Platform as a Service (iPaaS)

Load Balancing

Machine Learning

Network Function Virtualization (NFV)

Network Performance Monitoring

Network Troubleshooting

Packet Analyzer

Runtime Application Self-Protection

Secure Web Gateway

Security Awareness Training

Smart Contracts

Static Code Analysis

Threat Hunting

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Experience

Content Management

Digital Signage

Email Management

Email Marketing

Marketing Automation

Real-Time Interaction Management

Social Media Customer Service

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Business Caller ID

Interactive Whiteboard

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Email Tracking

Sales

HIPAA Compliance

Insurance Suites

Practice Management

Public Sector Software

Restaurant Management

Tax Practice Management

Tour Operator

Vertical-Specific

Top Rated 2023

large

medium

small

Canva

Graphics

PathFactory

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

In-Person Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Content Publishing

Content Reporting & Analytics

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Ion, by Rock Content

Content Creation

Ideation

Content collaboration

Rock Content

DemandScience

Outgrow

Approval workflows

Competitive analytics

Sprinklr Marketing

Content calendar

Network for content licensing/production

Sprinklr

Optimizely Content Marketing Platform

Optimizely

Percolate, now part of Seismic

Discontinued Products

CoSchedule Marketing Suite

CoSchedule

Compendium (discontinued)

Publicator by Zmags is an SEO-aware digital catalog content creation platform featuring enrichment interactivity like animations, video embeds, hotspot links, pop-up content, lightboxes, iframes and ecommerce quick view. It also features performance tracking analytics and heatmaps showing where readers click and zoom.

Managed Services + SaaS

Content Marketing

Page-level engagement analytics

Essential

Value

Premium

OutboundEngine

Email & Online Marketing

Lead Management

Social Media Marketing

Mobile optimization

Email deliverability reporting

List management

Automated sales alerts and tasks

Social sharing and campaigns

Elm Street Technology

Publicator by Zmags

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Zmags

Features related to the creation of content for marketing purposes.

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Allows users to schedule and plan the creation and/or distribution of content.

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Features related to the organization and distribution of marketing content.

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Includes tools for promoting content by connecting to paid and earned media channels.

Allows users to set up automated distribution, personalization and/or curation.

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

Reviews

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Publicator by Zmags

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Publicator by Zmags

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Ion, by Rock Content

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OutboundEngine

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Publicator by Zmags Technical Details

Comparisons

Compare with

Canva

PathFactory

Ion, by Rock Content

DemandScience

Outgrow

Sprinklr Marketing

Optimizely Content Marketing Platform

Percolate, now part of Seismic

CoSchedule Marketing Suite

Compendium (discontinued)

Reviews