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TRAC (starter package)
Entry-level set up fee?
- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement.
The platform includes 4 tools:
TRAC: Social media listening across topics, audiences and content diffusion.
CORE: Owned channels analytics to measure your content performance and audience growth.
FLOW: Social customer relationship management and social media publishing.
TEAM: Analyse your internal social networks (e.g. Yammer) to identify influencers, connectors and champions within your company.
- Supported: Best suite of interactive data visualisations on the market (35 by default + custom ones)
- Supported: Visibility and Reach algorithms to "weight" content
- Supported: Audience tracking
- Supported: Analyse how people share content by tracking URLs
- Supported: Visual social media analytics
- Supported: Holistic view of brand performance with the Social Brand Score measuring impact across owned & earned media
- The Pulsar API enables clients to integrate Pulsar into their internal platforms
- Gephi and social network analysis tools
- Crimson Hexagon
- Track engagements over time
- Easy to use interface
- Modern and updated display
- Unfortunately, when exporting data it is often hard to read in an easy format.
- I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.