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Great WISYWIG but there are some flaws that need improvingPure360 was used by marketing agency both for the business's own email campaigns and for clients' campaigns. We also used it to host documents online. It was an effective email marketing software.,Easy and intuitive drag and drop design Good design templates Great customer support,Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links Automation add-on was extremely expensive considering the additional capabilities it was adding Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!,4,Attracted new business through newsletters Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective,25,000 to 100,000,B2B,Dropbox for Business, WordPress, Hootsuite Enterprise
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Pure360
5 Ratings
Score 4.0 out of 101
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Pure360 Reviews

Pure360
5 Ratings
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Score 4.0 out of 101
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January 12, 2018

Pure360 Review: "Great WISYWIG but there are some flaws that need improving"

Score 4 out of 10
Vetted Review
Verified User
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Pure360 was used by marketing agency both for the business's own email campaigns and for clients' campaigns. We also used it to host documents online. It was an effective email marketing software.
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
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Pure360 Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (1)
8
Dynamic content (1)
6
A/B testing (1)
6
Mobile optimization (1)
5
Email deliverability (1)
6
List management (1)
5
Dashboards (1)
9
Standard reports (1)
8
Custom reports (1)
6

About Pure360

Categories:  Email Marketing