Name: Pure360
Rating: 7 (7 reviews)
Author: Pure360

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Beta Testing

Innovation Management

No-Code Development

Product Analytics

Version Control

Development

Learning Management

Student Management

Education

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Demand Planning

Enterprise Asset Management

Enterprise Content Management

Environmental Health and Safety (EHS)

Internal Communications

Enterprise

Accounting

Anti-Money Laundering (AML)

Merger and Acquisition

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Cloud Storage

Data Center Cooling

Data Center Networking

Fraud Detection

Function as a Service (FaaS)

Graph Database

Integration Platform as a Service (iPaaS)

LAN Switches

Network Operating Systems

Network Performance Monitoring

Object Storage

Open-Source Database

Rack Servers

Storage as a Service (STaaS)

Value-Added Resellers (VARs)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Video Conferencing

Professional Services

Customer Relationship Management (CRM)

Lead Management

Sales Incentive Compensation Management

Trade Promotion Management

Sales

Data-Centric Audit Protection (DCAP)

Database Security

GDPR Compliance

Security

Apparel

Clinical Data Management

Clinical Trial Management

Interior Design

Lease Management

Online Ordering

Simulation

Warranty Management

Vertical-Specific

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### Personalization and Segmentation
Users consistently highlight Pure360's exceptional personalization and segmentation features, emphasizing their effectiveness in tailoring email content to specific audiences. The platform's ability to target customers accurately and personalize communications has been a game-changer for many businesses, leading to increased engagement and revenue generation. Reviewers appreciate the ease of use and flexibility in creating segmented lists and personalized campaigns, ultimately enhancing the overall email marketing strategy.

### Performance and Analytics
Users consistently praise Pure360's performance and analytics capabilities. They highlight the platform's ability to accurately report open rates, click-through rates, and provide valuable insights for enhancing marketing campaigns. The analytic reporting tool, along with the dashboard functionality, is commended for offering a comprehensive overview of campaign performance. Additionally, users appreciate the ease of use, customization options, and the exceptional customer support provided by Pure360. The platform's performance and analytics features are seen as valuable assets for optimizing email marketing strategies and driving ROI.

### Email Campaign Management
Users consistently praise Pure360's email campaign management capabilities. They highlight the platform's ease of use in setting up campaigns, the effectiveness of the marketing automation features, and the ability to collaborate within teams for campaign design and segmentation. Additionally, users appreciate the detailed reporting on open rates and click-throughs, which informs the creation of future campaigns. The responsive and helpful support staff also contribute to a positive user experience when dealing with any issues that may arise during campaign management.

### Marketing Automation
Reviewers have highlighted mixed opinions regarding Pure360's automation capabilities. While some users appreciate the ease of setting up email automations and the useful marketing automation feature set, others express concerns about the lack of certain automation options and the slow ticket resolving process. The consensus seems to be that Pure360's marketing automation functionality has its strengths but also room for improvement in terms of providing more advanced automation features and enhancing the overall efficiency of the system.

### Reporting and Insights
Users consistently highlight Pure360's reporting and insights as a strong suit, commending its ability to accurately report on open rates, click-throughs, and campaign performance. While some users express a desire for enhanced automation features and faster ticket resolving processes, the overall sentiment leans towards appreciation for the platform's robust analytics and reporting dashboard. Suggestions for improvement mainly revolve around enhancing the export functionality of reports and streamlining the reporting process for a more efficient user experience.

### Design and Templates
Users have expressed a range of opinions regarding Pure360's design and templates capabilities. While some users appreciate the ease of use and intuitive drag-and-drop interface for creating emails, others have highlighted limitations in template flexibility and the drag-and-drop functionality. Additionally, concerns have been raised about occasional glitches and delays in sending emails. Despite some positive feedback on the user-friendly nature of the platform, there are consistent calls for improvements in automation options and integration with other systems. The general sentiment seems to suggest that while Pure360 offers some valuable features for email design, there are areas that could benefit from enhancements to better meet user needs.

### Deliverability and Optimization
Users appreciate Pure360 for its reliable deliverability and effective optimization features, which have significantly contributed to increased conversions and streamlined email delivery processes. While some users suggest room for improvement in enhancing deliverability options, overall feedback indicates a positive experience with Pure360's deliverability and optimization functionalities.

### Account and User Management
Users consistently praise Pure360's account management and user support features. They appreciate having designated account managers who are responsive, proactive, and provide clear guidance. The platform's ease of use and the availability of resources for online training further enhance the user experience. While some users mention minor areas for improvement in deliverability options, overall, Pure360's account and user management capabilities are seen as a strong asset by its users.

Users commonly recommend Pure360 for several reasons. Firstly, they praise the team's constant refining of features and ensuring that all services are kept up to date. Secondly, users highly recommend reaching out to the support team for assistance or an introduction to the product, as they are known for being very helpful. 

In terms of usability, users find the platform simple and easy to use, with effective personalization tools that work well. Additionally, Pure360 is recommended for its email consulting and insight services, which have been found to greatly improve marketing campaigns. Users specifically appreciate the expertise and experience of the Pure360 team, and suggest being open to their guidance to maximize website potential.

Overall, users highly recommend Pure360 for its support, ease of use, and ability to enhance email marketing efforts through consultancy and personalized features.

Pure360 is a versatile email marketing software that is widely used for a variety of marketing duties. Users have found that Pure360 simplifies the process of sending emails, making it efficient and time-saving. It offers a valuable learning and development experience for users, allowing them to understand their customers' needs and preferences better. The software enables the creation of effective solo sales emails and provides reports that enhance customer understanding and targeting. Moreover, Pure360 is highly regarded for its excellent customer support, compensating for any software challenges that users may encounter.

One of the standout features of Pure360 is its ability to automate emails, making it an invaluable tool for nurturing new customers and generating leads. With Pure360, users can easily send out automated emails to new subscribers or use it for basket recovery to increase sales and expand their customer base. Furthermore, the software facilitates various types of testing, such as content, subject lines, and sending time optimization, allowing users to continuously improve their email campaigns' effectiveness.

Users also appreciate Pure360's user-friendly interface and ease of use. The software allows for quick creation of email campaigns with personalized content and segmentation options. It provides detailed tracking and analysis of email performance, helping users evaluate the results of their campaigns and optimize their efforts. Pure360's reporting feature offers valuable insights for marketing outreach in other areas as well.

While some users have experienced issues with the saving function and the lack of a pause feature for sending emails, overall, Pure360 is praised for its reliability and efficient performance. It has proven to be especially beneficial for small businesses and clients who value tailored solutions to meet their specific needs.

In conclusion, Pure360 is a powerful email marketing software that simplifies the process of sending emails while providing valuable insights into customer behavior and preferences. It offers excellent customer support and automation features that save time and increase productivity. Whether it's creating targeted campaigns, optimizing email content, or enhancing customer understanding, Pure360 proves to be a reliable tool that helps businesses achieve their marketing goals.

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Free

Essentials

Standard

Premium

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Lite

Pure360

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Marketing & Advertising

Likelihood to Recommend

Usability

Email & Online Marketing

Reporting & Analytics

Pre-Send Testing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Progressive email marketing company Pure360 provides the best email marketing services to customers such as innocent drinks, Seatwave, The FT Group, Rightmove, Zoopla and LA Fitness. 

Pure360 don’t tie customers in with a long contracts, instead they maintain the highest customer retention rate of 98.6% by making sure marketers are getting the best possible results from their email marketing campaigns. 
Members of the DMA, Pure360 have recorded a 10% higher open rate for their customers than the DMA average, leading to higher clicks and conversions than competitor products.

You can find the team working to improve over 2,000 marketers email campaigns, down in Brighton, pop in or give them a call 0844 586 0001 to discuss how they can help you get excellent results from your email & SMS campaigns.

Using software to manage lists, send emails, automate email campaigns, and track results.

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Users can test dynamic content prior to launching a campaign.

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Users can easily optimize emails and landing pages for mobile devices.

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

This involves creating, filtering, editing, merging and de-duping lists of contacts.

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

The software offers pre-built reports with metrics standard to the category.

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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