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What is Purlem?

Increase response rates and track results with Personalized URL (PURLs)

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What is Purlem?

Increase response rates and track results with Personalized URL (PURLs)

Entry-level set up fee?

  • No setup fee
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Product Details

What is Purlem?

Purlem Features

  • Supported: Personalized Landing Pages
  • Supported: Pre-Populated Forms
  • Supported: Track Who Visits

Purlem Screenshots

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Purlem Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Attribute Ratings


(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Paul Adrignola | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
- Easy to use and understand. When I did need support it came quickly and resolved my issue. It is leading me to larger customers and prospects.
  • It turns your paper based communications into electronic medium missiles.
  • Prospects can see their own data in the micro sites and correct or add data.
  • Great way to collect email addresses.
  • The staff helps me understand and solve issues quickly.
  • It is not realistic, but I love suppliers who find a way to drive customers to me.
You should understand how to work with .csv or other delimited files. When I had an issue Marty explained that I had bad characters in the name of my file.
  • The best project we achieved a 29% return on what we sent out in terms of collection was the email addresses for a fraternity database. Now we email to those we can and save the postage.
I tried a competitor and they were much more expensive.
You can increase or decrease your investment as your needs change.
Andrew Nelson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is used to market directly to customers. Specifically to email lists or direct mailing lists.
  • All other PURL solutions on the market are too "heavy", and not as nimble as Purlem.
  • The price of Purlem is the best around.
  • Easy to figure out, and they have a great support team that goes above and beyond the call of duty to help with any issues you may have.
  • They always seem to be adding new features
  • I am not saying it is a perfect product, but I really don't have any constructive criticism to add. It fits my needs as is.
It is very well suited for scenarios where you have an email list, or a direct mail list. It is the best option when you have those resources at your disposal.
  • It gives me another tool in my arsenal for marketing directly to clients, therefore makes my marketing services more attractive to potential customers.
  • mindfire
Much easier to use than MindFire at a fraction of the price.
The price, functionality, and service cannot be beat.
Score 10 out of 10
Vetted Review
Verified User
Personalized URLs are a very handy tool for marketers, and if you have a WordPress based site, Purlem is the only viable option at its cost point. Its easy to use, and powerful enough to do what any high-priced PURLs system can do. While my business no longer has use for the product, it helped considerably in our outbound marketing campaigns. For small businesses that see the value of personalization in marketing, Purlem is an excellent solution.
  • Easy integration with Wordpress
  • Simple personalization of direct, outbound marketing
  • Excellent support
  • Direct integration with marketing automation systems.
It is suitable for small businesses that don't need or can't afford higher-priced marketing automation systems.
  • Faster lead conversion
It has a much lower cost, easier implementation, and is better suited for a small business.
Using Act-On now.
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