Name: Purple Rewards
Author: Wellcare Group

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Purple Rewards is a customer loyalty and engagement program offered by Wellcare Pharmacies and Allevia Medical Center. According to the vendor, the program is designed to increase customer engagement, retention, and customer lifetime value. It aims to provide advantages and benefits to loyal customers seeking health and wellness products and services. The program is specifically tailored for individual customers of Wellcare Pharmacies and patients of Allevia Medical Center.

## Key Features

**Shop**: Customers have the convenience of shopping for their health and wellness needs at any Wellcare Pharmacy location. The range of products available for purchase includes prescribed medication and a variety of health and wellness items.

**Points**: Customers can earn reward points by making purchases at Wellcare Pharmacies. The accumulation of reward points is based on the value of the purchases, allowing customers to earn points with every transaction.

**Redeem**: Customers have the option to redeem their accumulated reward points for future purchases, providing them with savings. The vendor states that this feature makes loyalty even more rewarding for customers.

**Activation**: The Purple Rewards program is activated when a customer makes their first purchase at Wellcare Pharmacies with a minimum amount of 10 QAR. This activation process allows customers to start earning and benefiting from the program immediately.

**Pharmaceutical products**: Customers can earn 20 purple points for every minimum purchase of 100 QAR on pharmaceutical products (medicines). This incentive encourages customers to choose Wellcare Pharmacies for their medication purchases, as it rewards them with valuable reward points.

**Non-Pharmaceutical products**: Customers can earn 40 purple points for every minimum purchase of 100 QAR on non-pharmaceutical products. This feature rewards customers for their purchases of health and wellness items, motivating them to explore the wide range of products available at Wellcare Pharmacies.

**Introductory Products**: Customers have the opportunity to earn points from introductory products, which are communicated through SMS and Email campaigns. According to the vendor, this feature keeps customers informed about special products that offer additional opportunities to earn points.

**Redemption Mechanics**: Customers can easily check their purple points at any Wellcare Pharmacy by providing their QID, mobile number, or membership number. This convenient feature allows customers to keep track of their accumulated points and plan their redemptions accordingly.

**Return or Exchange**: In the case of returns or exchanges, the purple points associated with the items will be adjusted accordingly. According to the vendor, this ensures fairness in the points system, as customers' points are adjusted when they return or exchange items.

**Value of Purchased Item**: If the value of the purchased item exceeds the purple points, customers can pay the balance using a valid payment method. The vendor states that this flexible feature allows customers to use their points partially and pay the remaining balance, making it easier to redeem rewards even if the item's value exceeds their accumulated points.

Purple Rewards is a customer loyalty and engagement program from the Wellcare Group headquartered in Qatar. It is the flagship program from the joint partnership of Wellcare Pharmacies & Allevia Medical Center with a motto "Inspiring Better Health & Well-Being". The program is to empower loyal customers with a plethora of health & wellness package.

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Customer Loyalty Program Software helps companies manage complex incentive programs in real time. They typically provide a way of identifying loyal customers, understanding their behaviors, and then rewarding them to return to your store or online location.

Customer Loyalty Program

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Purple Rewards

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What is Purple Rewards?