Pushly

Pushly is an engagement platform offered by the vendor Pushly. According to the vendor, Pushly aims to help brands transform audience attention into retention and revenue. It provides push notification services to publishers, allowing them to enhance subscriber retention, distribute content effectively, and drive revenue growth. Pushly caters to publishers of various sizes, from small independent publishers to large media organizations. The product is used by professionals and industries such as publishers, media companies, content creators, news organizations, and bloggers.

Key Features

According to the vendor, Pushly offers the following key features:

Opt-in Notifications: Pushly enables publishers to increase targeted traffic by utilizing opt-in notifications. This feature aims to elevate a website's visibility and attract relevant audiences. Publishers can re-engage with visitors who have abandoned their shopping carts and cultivate return visitors by delivering personalized and targeted push notifications. Pushly also provides valuable analytics and insights to track performance and tailor content effectively.

Distribute Content: Pushly helps publishers enhance push targeting to effectively distribute content and increase subscriber retention. By leveraging this feature, publishers can drive revenue growth through increased audience attention and retention, leading to ad, subscription, and ancillary revenue. Pushly's content distribution tools enable publishers to deliver diverse content to captivate their audience and foster engagement. Additionally, Pushly assists publishers in monetizing their content by driving affiliate revenue and promoting products and services directly to their audience.

Enhance Push Targeting: Pushly's push targeting tools aim to help publishers maximize their search advertising budget and retain traffic effectively. Publishers can utilize this feature to direct visitors to revenue-generating sections of their website, driving traffic to high-value pages. With the ability to build brand presence through targeted messaging, Pushly enables publishers to reach audiences in demand. The vendor claims that Pushly ensures personalized and tailored engagement with the audience.

GDPR and CCPA Compliance: Pushly is designed to be GDPR and CCPA-compliant, according to the vendor. This compliance ensures the privacy and protection of user data. Pushly does not collect persistent identifiers such as email addresses, phone numbers, IP addresses, or MAID. The vendor states that Pushly provides consumer-friendly opt-in notifications, respecting user preferences and offering a user-friendly experience. Additionally, Pushly allows publishers to create direct, ad-free connections with their audience, enhancing the user experience and giving publishers control over audience engagement.

Audience Insights: Pushly provides data analysis tools that aim to inform smart decision-making, according to the vendor. Publishers can gain insights into user preferences and behaviors, enabling them to better understand their audience and tailor content and engagement strategies effectively. Pushly allows publishers to utilize data to enhance notification relevance, delivering personalized and targeted notifications that captivate and engage the audience. Publishers can also track push notification performance to optimize results and improve engagement.