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What is Qualaroo?

Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.

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Recent Reviews

Qualaroo Review

8 out of 10
July 31, 2017
Qualaroo is used across our company to survey visitors to our website. It allows us to validate questions, design, and collect valuable …
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Popular Features

View all 16 features
  • Data export (12)
  • Response tracking (12)
  • Survey logic flexibility (12)
  • Survey templates (11)

Video Reviews

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View all pricing

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $199 per month
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Survey Format & Appearance

Features related to the type, look & feel of surveys.

Avg 7.7

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

Avg 8.5

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

Avg 8.2

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

Avg 8.1

Survey Administration & Security

Features related to administration & security for survey tools and data.

Avg 8.3

Survey Distribution

Features related to the distribution of surveys.

Avg 8.0
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Product Details

What is Qualaroo?

Qualaroo Video

What is Qualaroo?

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Qualaroo Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.

Qualaroo starts at $199.

Clicktools and QuestionPro are common alternatives for Qualaroo.

Reviewers rate Custom logo/branding and Standard reports and Analytics highest, with a score of 9.9.

The most common users of Qualaroo are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Attribute Ratings


(1-16 of 16)
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Score 10 out of 10
Vetted Review
Verified User
Qualaroo made it possible to understand different customers at various geographic locations to create personalized USPs to promote our products. It helped us map customers' interests and purchase preferences from three significant locations that we wanted to target for new market acquisitions. We initially used the same campaigns for all the locations. With Qualaroo, we uncovered the purchase priorities of each segment and crafted individual campaigns to increase overall sales and product adoption.
  • It helped to develop a more focused approach towards customer discovery.
  • We can create any survey in minutes and deploy it to collect feedback to understand customers’ expectations and fears. We then channel this data into our optimization strategies.
  • We receive hundreds of responses each day, and Qualaroo reduces the feedback analysis time with its inbuilt AI-based analytical tool, helping us close the feedback loop quickly.
  • It needs a bulk action button to export reports from multiple surveys at once.
  • There is no feature to embed surveys directly into the mail body.
  • We can't create custom charts to get a high-level view of various survey metrics.
It helped us to redesign the homepage and product page to address customer fears and expectations. We have successfully designed personalized campaigns for different locations using the insights from Qualaroo surveys to acquire new customers.
Saurabh Agrahari | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Qualaroo Insights helps us iterate faster by embedding the survey into our design prototype templates. In addition to comments, we can test for usability and ask more focused questions from the reviewers. We can compare the feedback from team members and actual users.
  • It works perfectly with our Axure tool. We can embed surveys without writing any code to collect more targeted feedback from shareholders and reviewers.
  • The in-built survey templates helped us design usability surveys when we first started using the tool.
  • It has a minimal learning curve. The survey creator is very intuitive and easy to use.
  • It would be better if there were a separate price tier for the design prototype feature. It would make the tool more affordable.
  • It needs more question types like the ranking question.
It makes it easy to move from design to development. We collect highly targeted feedback without organizing a meeting to discuss every iteration, saving time and effort. The comments are open-ended and unorganized. But with survey Nudges, we can ask additional questions about design UI/UX.
Anurag Pandey 🚀 | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Qualaroo for collecting feedback on our website and generat[ing] leads on our web pages. It gives us more control to target the right people using advanced targeting options. We use branched surveys to redirect users to the relevant pages depending on their survey answers. It helps to guide the visitors through the conversion funnel more efficiently.
  • The question branching feature is very effective in driving customers to relevant links. We show the branched survey nudges to the visitors and redirect them to the relevant pages depending on their answers.
  • The advanced targeting options are well designed. We can combine different target conditions with a few clicks to show the surveys to the right people.
  • The ability to export the survey report helped us to use the feedback with our CRM tools.
  • It would be more effective if the reporting section had more filter options.
  • Needs a way to give a bird-eye view of all the question branches in a survey to work faster.
It has helped to generate more leads using survey nudges. It produced a higher response rate than pop-up surveys and helped us to increase relevant traffic on various web pages.
Saumya Sharma | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I have been using Qualaroo for over a year now, and I initially bought it for my newly launched website. I wanted to know exactly from where the visitors of my website were arriving so that I could put in marketing efforts on different domains accordingly. I was quickly able to get to the bottom of the traffic, and it has been smooth sailing ever since.
  • The feedback analysis and reporting system has always been the biggest upside.
  • The feature of make sense of free-form responses is amazing...saves a lot of time
  • Ability to personalize the survey questions and templates.
  • Sometimes the sentiment analysis only yields vague results
  • There is no option to drastically change the appearance of the nudge; we can only tweak the placement.
  • The cost of the software for small businesses or individual owners is quite high.
Qualaroo is an ideal tool to analyze website traffic and also know what visitors like or dislike on your website. But if you want to know exactly what the users are doing then heatmaps or session recording software is a better option. To do that you can integrate such software with Qualaroo to get the best outcome.
Score 10 out of 10
Vetted Review
Verified User
I currently work in a research-based organization, and Qualaroo is being used across the whole organization to collect user-based data. Currently, it’s being used by all the members of more than 5 teams for conducting customer surveys and gathering data with respect to the ongoing research projects. These are eventually published on different platforms and domains.
  • It is extremely easy to understand and use and requires little to no training.
  • It offers a range of customization options for the surveys for better presentability.
  • Its advanced targeting option saves a lot of time as we can deploy them as per specific audience
  • The tool is very reliable, and we haven’t run into any groundbreaking issues with it.
  • The pre-built templates could use some improvements as the questions they provide are quite generic.
  • The dashboard also needs some improvements in terms of functionality.
  • The user interface could do with some changes.
Qualaroo is extremely suitable for quick on-site surveys and also data collection projects that are under time constraints. The responses on the brief surveys are much better and can easily produce workable results.
Score 10 out of 10
Vetted Review
Verified User

We like it because we can use a single tool to achieve different goals within and outside the organization.

We use Qualaroo across the whole organization in different departments. We use it to run internal surveys as well as marketing and customer feedback surveys. Our business development team sends surveys to clients to get insights about how well our products and services are performing and what needs to improve.

Our Human Resources team uses it to run internal surveys to collect employee feedback on various aspects of our organization. Qualaroo solves the problems associated with personal interviews, such as biased feedback, or reluctance by bringing anonymity to collect reliable employee feedback.

  • Apart from the initial effort, it is reasonably simple to use.
  • It gives us a number of survey types, such as website surveys, to embed in the webpage. Then it has link surveys that can be sent to anyone via URL link. We use link surveys to run internal surveys.
  • It also has a plethora of targeting and personalization options to design your survey, like branding, targetings, survey design, etc.
  • The Survey management dashboard needs to be improved to provide more functionality.
  • The UI is simple to use, but a bulk action button is needed in the dashboard.
  • There is a need for pre-built template options for employee surveys.
  • It helped create a feedback management system for the organization to collect, analyze, and maintain internal surveys.
  • It is easy to integrate with our system and provides customization options to brand the surveys. We can make them appear as an integrated part of the website and organization.
  • The AI-based sentiment analysis tool works well in shortening the time to analyze the feedback. It categorizes the responses into various user emotions so we can prioritize the most negative ones to collect actionable insights.
Aniket Ubhe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Qualaroo makes it easier for our different groups to collaborate. Across our company, over a dozen teams have access to the tool as part of their workflows. These teams continually use the data they receive from customers to shape their thinking and prioritize what they test. The simplicity and ease of this approach to information-gathering are especially important to us because we ship new features as quickly as we can.

When we first onboard new team members to Qualaroo, we immediately hear many different ways they want to use its surveying features – and they often start running these within the week. As an organization, we follow the ‘small teams’ model in order to move quickly and deliver at least one new functionality every week. Using insight-gathering platforms that every team can use helps us stay coordinated despite how quickly we’re aiming to deliver these new features.

  • Qualaroo’s question engine connects fragmented data points spread across all the customer feedback gathered from varied sources.
  • Qualaroo allows us to connect with our customers’ questions directly so that we can focus on the most important ones on priority.
  • The insights we get from Qualaroo surveys help us prioritize which hypotheses to formally run as an experiment first, and which to implement straight away.
  • There is no scope of customizing their code. Their integrations run fine, but we would like to merge certain surveys in precise ways with our testing platforms.
  • We want to see more varieties of themes because many new joinees want to run new versions of surveys and tests with striking visual patterns, etc.
  • I’m nitpicking on a similar qualm here but maybe they could break out of the gray interface, it makes the process seem dull.

It worked well for us in these scenarios:

  • Collecting and scheduling targeted customers for user testing or product feedback interviews.

  • Asking targeted questions about what specific customers want or need help with achieving, to spark ideas and see if our expectations match what customers tell us.

  • Providing step-by-step guidance to explore hypotheses about what kind of assistance will best help new customers. (When these are successful, they are formally built into the customer experience.)

  • Gathering data to share between groups to help address differences in expectation or opinion.

Score 9 out of 10
Vetted Review
Verified User

Research is a part of every team member’s role at our company. It is unfeasible, however, to take part in regular field visits or take hundreds of calls. Our client servicing teams need to be available to support our clients’ growth plans, both in cities where we have established offices and in new cities. We use Qualaroo to gather feedback from our clients all over the world and analyze them for insights that can help more of our clients, and help us get new clients, too.

Qualaroo is a straightforward tool that is accessible to everyone at the company. New hires can easily access data to assess patterns in customer behavior. On a daily basis, we deploy Qualaroo questionnaires that reach thousands of people. Team members run ongoing insights studies to pinpoint where and how to invest valuable time and resources. We specifically examine our client onboarding process, when new users install our app or register on our site.

  • Qualaroo helps us see how we should invest our money. We identify channels that are generating the most value and what points of communication are resonating. The A/B tests and surveys help in this process.
  • Through Qualaroo, we ask how customers find out about us, so that our marketing teams can use this information to replicate and build upon launch strategies as we enter new cities. We also use this insight to determine which cities, based on demographics, make sense to target for future service expansion.
  • They could expand their templates to cover more scenarios (although it has been a long time since we needed their templates - we develop our own questionnaires tailored to our clients’ geographies).
  • On the other hand, there are way too many options in the targeting section, but we have gotten used to skipping past them while creating surveys. Perhaps that’s more for companies who target wide audiences. We only collect client feedback, so we don’t really use ‘targeting’ as such.
We are expanding fast and don’t want to tie up resources in non-core teams. Qualaroo gathered user feedback that we used while designing our split tests. We increased our conversion rate and that led, automatically, to increased revenues. we chose to launch our customer insights program faster and more cost effectively with Qualaroo. So if others are on the same lookout, they might want to give it a go.

Also, we use Qualaroo to collect information about our clients to gauge how happy they are with a specific feature. We customize these feedback loops around precise actions taken within our web platform so that new clients feel even more delighted with our services. So, if you want to keep your finger on the pulse of your clients, Qualaroo may be the way to go.
Score 9 out of 10
Vetted Review
Verified User
Qualaroo is a customer & user feedback software, which has been of great help in making our conversion rate optimization strategy effective. We’ve seen a drastic increase in returns on marketing investment as compared to the results we got after using other feedback tools. We are still in the process of using the tool to its full potential.
  • Qualaroo uncovers visitor intent in real-time and in context.
  • It delivers mapped page-level feedback through the conversion funnel that helps identify user behavior.
  • It’s a must-have tool for your CRO toolbox to understand customers' intent and then work on improving the product/services accordingly.
  • The "exit survey" functionality doesn't work smoothly on landing pages because the nudge pops up when a visitor's cursor is in the navigation area of the opened tab.
  • Net promoter score question type is somewhat constraining, as there is no control over labels.
  • Analytics and reporting can be a bit more comprehensive.
We feel that Qualaroo Insights is an appropriate customer feedback tool for all kinds of businesses from small scale to large scale. It can let you target the right audience by asking the right questions at just the right time through advanced targeting and actionable user insights.
Score 9 out of 10
Vetted Review
Verified User
We use it to conduct various surveys to gauge user sentiment of our sites. It's mostly used by the product team. It gives us insight into user engagement and sentiment.
  • Insight into user sentiment.
  • It helps us make informed decisions.
  • I think it's good as-is.
Qualaroo Insights is well suited for taking surveys.
Meredith Walter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Qualaroo has been used to gain insights to inform our design decisions and improve our visitors experience on our websites to ultimately impact other areas of brand perception (consideration, purchase, advocacy). It helped us to uncover a deeper understanding of who is coming to our websites and why. It is being used in our Market Research department.
  • Qualaroo does a great job of being able to capture additional information about a respondent, like their UTM data
  • Qualaroo does a great job at providing exportable, raw data for deeper analysis
  • Qualaroo does a great job at providing emails to give quick snapshots at how your survey "nudge" is performing
  • Qualaroo has great support and lots of documentation online to help
  • Qualaroo has easily digestible dashboards to get quick insights
  • Qualaroo makes it easy to duplicate and rerun surveys "nudges"
  • I wish the dashboard was a little more interactive so that you can do some deeper analysis - things like filtering out people who answered a certain way
  • I wish the building of the survey "nudge" was easier and more visual - it's a bit clunky and hard to reorder questions.
  • I wish there was a way to add more logic into questions, as you have to duplicate questions to get around this which can make the building process difficult
Qualaroo is great for onsite surveys that need to capture additional information like UTM data and talk/interact with Google Analytics through events. The team at Qualaroo has also been great to work with as they navigated our corporation's security policies. They were also great at working with us to find a package that suited our needs within our budget.
Nuno Luz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
At TalkTalk, we use Qualaroo to not only understand what our customers are looking for on our website, but we also use it to get an NPS score from across different sections of our online real estate. We're using Qualaroo across departments, from customer service, to sales and Analytics & Optimisation. The insights collected help us shape our pages and customer journeys and help us identify pain points in a pro-active and quick way.
  • Net Promoter Score
  • Customer Satisfaction
  • Customer insights
  • Pain Points on the purchase flow
  • Customer Service pain points
  • Reporting could be a bit more comprehensive.
  • The new word cloud report could also have expressions and not just single words.
Customer service, we use Qualaroo to try to identify what customers need on a specific page or journey if it's not being taken care of. Sales flow, in order to identify pain point on the sales journey. Understand customers appetite for new products and services. Request for feedback about brand and products. Understand customer satisfaction within a specific area of the website.
July 31, 2017

Qualaroo Review

Score 8 out of 10
Vetted Review
Verified User
Qualaroo is used across our company to survey visitors to our website. It allows us to validate questions, design, and collect valuable feedback which we use to improve and better serve our audience.
  • Advanced options for implementation, and survey options.
  • Quick and easy to create a survey and collect feedback.
  • Customer support is among the quickest, friendliest, and most helpful I've encountered.
  • The new UI took some time to get used to, but overall it's an improvement and there was plenty of communication before the change and afterwards, including tutorials.
  • The amount and types of integrations are great, but it would be nice to see further integrations with other optimization tools and Adobe Analytics.
  • It would be great to see more information on advanced implementations such as triggering a survey after specific events, or conversion paths.
Qualaroo is a great resource to ask visitors specific feedback on a redesign, who they are in terms of demographics, or why they are not taking a specific action on a high value page. Qualaroo is probably not best suited for a page, or situation, where you want to limit the amount of interaction your site has with a visitor.
Score 7 out of 10
Vetted Review
Verified User
We use Qualaroo in combination with Google Analytics, Crazy Egg, Optimizely, and to improve our overall site usability. We also use Qualaroo to learn more about our site visitors: what led them to our site, what kind of information they're looking for, and whether they're finding what they need. Though we do use Qualaroo to gather quantitative data (e.g. rate the usefulness of information on this page), the most insightful data we collect is often qualitative (tell us what else you'd like to see on this page). Though response rates are low (2-5%) and the volume of data we collect is small, we often discover new insights or are able to make better sense of our user data from the most thoughtful responses that we get.
  • Rapid roll-out of micro-surveys targeted to specific types of visitors (Qualaroo controls) and/or pages (via regular expressions) without having to use developer resources
  • Easy to brand (add a logo and change colors) to generally match or at least complement the look & feel of our site
  • With the exception of some hiccups we experienced early on with changes Qualaroo was making to the way regular expressions work for targeting "nudges" (micro-surveys), the platform has been very stable and reliable
  • Response notification and aggregate reporting (both online and via downloadable CSV files) are simple and intuitive
  • Easy to "clone" an existing nudge to rapidly modify and launch as a new micro-survey
  • We're able to pass session information directly into a Qualaroo submission from our site so that we can identify respondents without asking for an email address or other unique identifier (so long as they're logged in as returning/repeat site users).
  • The way regular expression targeting works can be quirky, depending on how your site works. A "nudge" that is sometimes supposed to display only on certain pages will sometimes carry over to a page where it should not display.
  • The interface for editing and sequencing steps within a "nudge" becomes cumbersome once there are more than just 3-4 questions/screens bundled into the "nudge" (think 3-4 single-question pages of a typical web survey). You can use branch logic to make a very sophisticated question sequence and you can preview/test thoroughly, but it's a challenging UI for advanced use cases.
  • The "exit survey" functionality does not work well on landing pages because the "exit" nudge displays when a user's mouse is in the tabs or navigation area of the browser. That's often where a user's mouse is located on page load for a landing page (especially direct navigation), so the "nudge" displays too quickly. There's no ability to set a delay before the exit "nudge" can be triggered.
  • Qualaroo's NPS question type is too constraining (no control over labels) and the presentation looks dated compared to other micro-survey tools that I've seen since we signed up for Qualaroo.
Qualaroo's exit survey feature is probably better-suited to eCommerce sites (which we are not). The two questions I would ask in considering Qualaroo are:

1) How much control do you need over targeting specific "nudges" to specific pages and how complex are the URLs on your site? If you want tight controls, Qualaroo can give you that, but you need to be able to write (potentially) complex regular expressions to get the targeting you need. If you don't need tight controls, there are likely simpler and cheaper options out there.

2) Do you want a solution that integrates seamlessly into existing systems? If your site has a registration wall or a pay wall or you otherwise have access to identifying information about your users, Qualaroo's API makes it easy to know exactly who is responding to your surveys. Again, there are less expensive options out there if you don't need this.
Olga Antonenko Young | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Over my past two positions as a User Experience Researcher, I have used Qualaroo on cancellation pages to understand churn, on pages with new features to gauge reactions, and on common landing pages as a way to link to a longer survey.
  • Flexibility of the pop-up. It was valuable to display the pop-up after a short delay and easy to allocate traffic based on how much of the page users saw.
  • Very easy to get started. A good user experience.
  • Ability to see responses in email. This makes it easy to keep track of feedback while on the go.
  • I would like to see the pop-ups appear faster on the page and receive responses in real time.
  • Stringing questions together can be a little cumbersome.
  • I would like to see better logic branching.
Compared to other products, Qualaroo pop-ups are easier to spot. If you want something very unobtrusive, this might not be the product for you. However, I have never heard customers complain about the pop-ups and they receive great response rates.
Score 7 out of 10
Vetted Review
Verified User
  • Refine your target audience (i.e. show a survey to people who have visited at least 5 pages on your website this visit and have remained on the 5th page for at least 10 seconds).
  • Customize question types (e.g. open-ended response, multiple option select, single option select).
  • Track open rate (it seems the system tracked impressions rather than unique views thus making it very difficult to compute an accurate response rate).
  • Make it easy to create and test rules (i.e. we set up for a user to see a survey one time, after visiting 5 pages on our site, after remaining on last page for 10 seconds, but we noted many users saw the 'nudge' multiple times. Thus, either it wasn't easy enough to set up and we did it wrong, or, we set it up correctly and there are bugs).
There is a small business plan - although it is hidden -
for a cost of $79/month or just under $50 if billed annually. This was still a bit more than we were hoping to pay.
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