Qualaroo Reviews

13 Ratings
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Score 8.7 out of 100

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Reviews (1-7 of 7)

Claudia Darquea | TrustRadius Reviewer
November 08, 2019

Qualaroo is a great tool for conducting online surveys

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it to conduct various surveys to gauge user sentiment of our sites. It's mostly used by the product team. It gives us insight into user engagement and sentiment.
  • Insight into user sentiment.
  • It helps us make informed decisions.
  • I think it's good as-is.
Qualaroo Insights is well suited for taking surveys.
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Meredith Walter | TrustRadius Reviewer
July 18, 2019

Fantastic tool for gaining valuable insights!

Score 9 out of 10
Vetted Review
Verified User
Review Source
Qualaroo has been used to gain insights to inform our design decisions and improve our visitors experience on our websites to ultimately impact other areas of brand perception (consideration, purchase, advocacy). It helped us to uncover a deeper understanding of who is coming to our websites and why. It is being used in our Market Research department.
  • Qualaroo does a great job of being able to capture additional information about a respondent, like their UTM data
  • Qualaroo does a great job at providing exportable, raw data for deeper analysis
  • Qualaroo does a great job at providing emails to give quick snapshots at how your survey "nudge" is performing
  • Qualaroo has great support and lots of documentation online to help
  • Qualaroo has easily digestible dashboards to get quick insights
  • Qualaroo makes it easy to duplicate and rerun surveys "nudges"
  • I wish the dashboard was a little more interactive so that you can do some deeper analysis - things like filtering out people who answered a certain way
  • I wish the building of the survey "nudge" was easier and more visual - it's a bit clunky and hard to reorder questions.
  • I wish there was a way to add more logic into questions, as you have to duplicate questions to get around this which can make the building process difficult
Qualaroo is great for onsite surveys that need to capture additional information like UTM data and talk/interact with Google Analytics through events. The team at Qualaroo has also been great to work with as they navigated our corporation's security policies. They were also great at working with us to find a package that suited our needs within our budget.
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Nuno Luz | TrustRadius Reviewer
December 27, 2018

Using Qualaroo to drive customer insights

Score 7 out of 10
Vetted Review
Verified User
Review Source
At TalkTalk, we use Qualaroo to not only understand what our customers are looking for on our website, but we also use it to get an NPS score from across different sections of our online real estate. We're using Qualaroo across departments, from customer service, to sales and Analytics & Optimisation. The insights collected help us shape our pages and customer journeys and help us identify pain points in a pro-active and quick way.
  • Net Promoter Score
  • Customer Satisfaction
  • Customer insights
  • Pain Points on the purchase flow
  • Customer Service pain points
  • Reporting could be a bit more comprehensive.
  • The new word cloud report could also have expressions and not just single words.
Customer service, we use Qualaroo to try to identify what customers need on a specific page or journey if it's not being taken care of. Sales flow, in order to identify pain point on the sales journey. Understand customers appetite for new products and services. Request for feedback about brand and products. Understand customer satisfaction within a specific area of the website.
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Olga Antonenko Young | TrustRadius Reviewer
November 18, 2014

Qualaroo provides flexible targeting and a good response rate.

Score 9 out of 10
Vetted Review
Verified User
Review Source
Over my past two positions as a User Experience Researcher, I have used Qualaroo on cancellation pages to understand churn, on pages with new features to gauge reactions, and on common landing pages as a way to link to a longer survey.
  • Flexibility of the pop-up. It was valuable to display the pop-up after a short delay and easy to allocate traffic based on how much of the page users saw.
  • Very easy to get started. A good user experience.
  • Ability to see responses in email. This makes it easy to keep track of feedback while on the go.
  • I would like to see the pop-ups appear faster on the page and receive responses in real time.
  • Stringing questions together can be a little cumbersome.
  • I would like to see better logic branching.
Compared to other products, Qualaroo pop-ups are easier to spot. If you want something very unobtrusive, this might not be the product for you. However, I have never heard customers complain about the pop-ups and they receive great response rates.
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Anonymous | TrustRadius Reviewer
July 31, 2017

Qualaroo Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
Qualaroo is used across our company to survey visitors to our website. It allows us to validate questions, design, and collect valuable feedback which we use to improve and better serve our audience.
  • Advanced options for implementation, and survey options.
  • Quick and easy to create a survey and collect feedback.
  • Customer support is among the quickest, friendliest, and most helpful I've encountered.
  • The new UI took some time to get used to, but overall it's an improvement and there was plenty of communication before the change and afterwards, including tutorials.
  • The amount and types of integrations are great, but it would be nice to see further integrations with other optimization tools and Adobe Analytics.
  • It would be great to see more information on advanced implementations such as triggering a survey after specific events, or conversion paths.
Qualaroo is a great resource to ask visitors specific feedback on a redesign, who they are in terms of demographics, or why they are not taking a specific action on a high value page. Qualaroo is probably not best suited for a page, or situation, where you want to limit the amount of interaction your site has with a visitor.
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Vanessa Johnson | TrustRadius Reviewer
October 22, 2013

Qualaroo is still the king of microsurveys

Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Refine your target audience (i.e. show a survey to people who have visited at least 5 pages on your website this visit and have remained on the 5th page for at least 10 seconds).
  • Customize question types (e.g. open-ended response, multiple option select, single option select).
  • Track open rate (it seems the system tracked impressions rather than unique views thus making it very difficult to compute an accurate response rate).
  • Make it easy to create and test rules (i.e. we set up for a user to see a survey one time, after visiting 5 pages on our site, after remaining on last page for 10 seconds, but we noted many users saw the 'nudge' multiple times. Thus, either it wasn't easy enough to set up and we did it wrong, or, we set it up correctly and there are bugs).
There is a small business plan - although it is hidden - https://qualaroo.com/qualaroo-for-small-business/
for a cost of $79/month or just under $50 if billed annually. This was still a bit more than we were hoping to pay.
Read Vanessa Johnson's full review
Anonymous | TrustRadius Reviewer
December 31, 2014

Qualaroo: a reliable solution in a fast-changing market

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Qualaroo in combination with Google Analytics, Crazy Egg, Optimizely, and UserTesting.com to improve our overall site usability. We also use Qualaroo to learn more about our site visitors: what led them to our site, what kind of information they're looking for, and whether they're finding what they need. Though we do use Qualaroo to gather quantitative data (e.g. rate the usefulness of information on this page), the most insightful data we collect is often qualitative (tell us what else you'd like to see on this page). Though response rates are low (2-5%) and the volume of data we collect is small, we often discover new insights or are able to make better sense of our user data from the most thoughtful responses that we get.
  • Rapid roll-out of micro-surveys targeted to specific types of visitors (Qualaroo controls) and/or pages (via regular expressions) without having to use developer resources
  • Easy to brand (add a logo and change colors) to generally match or at least complement the look & feel of our site
  • With the exception of some hiccups we experienced early on with changes Qualaroo was making to the way regular expressions work for targeting "nudges" (micro-surveys), the platform has been very stable and reliable
  • Response notification and aggregate reporting (both online and via downloadable CSV files) are simple and intuitive
  • Easy to "clone" an existing nudge to rapidly modify and launch as a new micro-survey
  • We're able to pass session information directly into a Qualaroo submission from our site so that we can identify respondents without asking for an email address or other unique identifier (so long as they're logged in as returning/repeat site users).
  • The way regular expression targeting works can be quirky, depending on how your site works. A "nudge" that is sometimes supposed to display only on certain pages will sometimes carry over to a page where it should not display.
  • The interface for editing and sequencing steps within a "nudge" becomes cumbersome once there are more than just 3-4 questions/screens bundled into the "nudge" (think 3-4 single-question pages of a typical web survey). You can use branch logic to make a very sophisticated question sequence and you can preview/test thoroughly, but it's a challenging UI for advanced use cases.
  • The "exit survey" functionality does not work well on landing pages because the "exit" nudge displays when a user's mouse is in the tabs or navigation area of the browser. That's often where a user's mouse is located on page load for a landing page (especially direct navigation), so the "nudge" displays too quickly. There's no ability to set a delay before the exit "nudge" can be triggered.
  • Qualaroo's NPS question type is too constraining (no control over labels) and the presentation looks dated compared to other micro-survey tools that I've seen since we signed up for Qualaroo.
Qualaroo's exit survey feature is probably better-suited to eCommerce sites (which we are not). The two questions I would ask in considering Qualaroo are:

1) How much control do you need over targeting specific "nudges" to specific pages and how complex are the URLs on your site? If you want tight controls, Qualaroo can give you that, but you need to be able to write (potentially) complex regular expressions to get the targeting you need. If you don't need tight controls, there are likely simpler and cheaper options out there.

2) Do you want a solution that integrates seamlessly into existing systems? If your site has a registration wall or a pay wall or you otherwise have access to identifying information about your users, Qualaroo's API makes it easy to know exactly who is responding to your surveys. Again, there are less expensive options out there if you don't need this.
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Feature Scorecard Summary

Survey templates (3)
Themes (3)
Custom logo/branding (3)
Changes to live survey (4)
Question design help (3)
Multiple question types (4)
Survey logic flexibility (4)
Response tracking (4)
Data export (4)
Standard reports (3)
Custom reports (3)
Analytics (3)
Access controls (4)
Compliance (4)
Vendor-offered crowdsourcing (2)
Respondent restrictions (4)

About Qualaroo

Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.

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  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Entry-level set up fee?No